If you’ve been following the payments industry over the past few months (or longer), you’ve probably noted the increased interest and attention around digital wallets, like MasterPass, and the speculation on how they may impact how consumers shop.
Why are we at MasterCard focusing on this space? For us, it’s certainly not because it’s the current “bright shiny penny” or the pursuit of innovation for innovation sake. It’s about understanding consumers and how the emerging digital lifestyle will influence habit and how consumers will buy. At the center of this new digital lifestyle is the drive by consumers to be connected “24/7″ and to have access to insights before, during and after they buy in both the physical and digital worlds.
These insights led to our introduction of MasterPass this past February. We see MasterPass as the future of digital payments — allowing you to shop and make a payment on your phone, tablet, PC or in a store with one simple experience. This future is a reality now with MasterPass live in Australia, Canada and the U.S.
This week, we’re happy to announce that BK® Delivers, the BURGER KING® brand’s delivery program, LivingSocial and Rakuten.com Shopping join the growing roster of merchants that accept MasterPass in the U.S. We’re up to 170+ merchants that are live in the U.S. since MasterPass was announced in February. We know consumers simply want to purchase the items or services they want, and don’t want to worry about the payments. That’s the promise of MasterPass and what we’re working with merchants and issuers to deliver each day.
Keep watching this space for additional updates. In the meantime, we want to hear about your experiences with MasterPass and if there are certain partners you’d like to see offer this service.