One in five smart phone users in Asia Pacific now shopping with a digital wallet

Tweet: #India #China & #Singapore r #APAC’s top adptrs of #digitalwallets | Learn more abt #mobileshopping habits here:

Singapore, 18 February 2016 – Ahead of the 2016 Mobile World Congress in Barcelona, MasterCard’s latest Mobile Shopping Survey reveals that consumers in Asia Pacific are embracing new mobile technologies with one in five (19.5 percent) using digital wallets, a two-fold increase from two years ago (9.7 percent). Emerging markets are leading the way with smartphone users in China (45.0 percent), India (36.7 percent) and Singapore (23.3 percent) the region’s biggest adopters of digital wallets. The results are based on interviews that took place between October and December 2015 with 8,500 people aged 18-64 across 14 markets[1] in Asia Pacific.

While mobile banking apps (31.8 percent) are still the most widely used among other new mobile technologies such as in-app shopping and mobile NFC payments, digital wallets have seen the fastest uptake over the last two years.

In addition, consumers continue to embrace mobile shopping with half in Asia Pacific having made a purchase using their smart phone in the three months. Unsurprisingly, the markets that have seen strong uptake of digital wallets are also where the majority of people are using their mobiles to shop. Three quarters of people in India and China are now shopping on smart phones.

Raj Dhamodharan, Group Head, Digital Payments, Asia Pacific, MasterCard commented: “New forms of mobile payment technology, such as MasterCard’s digital wallet MasterPass, are making transactions easier and safer, online, in-app and in-store.  As more and more merchant apps provide shopping and services, consumers need a digital wallet that provides the best balance between security and convenience. We are already seeing that demand in many markets in Asia Pacific from India to Singapore to Australia. In Singapore for example consumers are using their MasterPass wallet to pay their bills and book taxis. In each of these cases we worked with merchants to enable safe and simple in app payments using MasterPass.”

Detailed findings:

  • Overall, close to half of respondents (48.5 percent) across the region have made a purchase using their smartphone in the past three months, led by those in India (76.4 percent), China (76.1 percent), South Korea (62.0 percent) and Thailand (61.1 percent).
  • India also tops the region in growth rates, with the number of people shopping on smartphones rising by 29.3 percent from two years ago, followed by Singapore (17.1 percent) and Vietnam (16.8 percent).
  • Australians (23.7 percent) and New Zealanders (16.2 percent) are the least likely to shop online via their mobile phones.
  • More than half of the respondents across Asia Pacific (53.9 percent) cited convenience as the key driver for shopping on their smartphone. Other motivating factors include the ability to shop on the go (42.9 percent) and the growing availability of apps that make it easy to shop online (41.4 percent).
  • Clothing and accessories (35 percent), personal care and beauty products (20.9 percent) and movie tickets (20.4 percent) are the top mobile shopping purchases amongst Asia Pacific consumers. Close to half of consumers in China (46.4 percent), India (42.5 percent) and Korea (42.1 percent) shop for clothing and accessories on their smartphone.

About MasterCard
MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Media Contacts
Georgette Tan, MasterCard,, +65 6390 5971
Georgina Mallory, Weber Shandwick,, +65 6825 8026
Samantha Yong, Weber Shandwick,, +65 6825 8053

Appendix: Data

% of respondents who have made a purchase using a smartphone

2015 2014 2013
Asia Pacific 48.5 45.6 38.6
Australia 23.7 19.6 24.8
China 76.1 70.1 59.4
Hong Kong 42.9 38.2 40.0
India 76.4 62.9 47.1
Indonesia 55.5 54.9 46.7
Japan 31.3 25.8 22.9
Korea 62.0 53.8 47.6
Malaysia 45.5 45.6 31.5
New Zealand 16.2 20.7 15.0
Philippines 40.9 34.0 32.8
Singapore 48.5 36.7 31.4
Taiwan 46.6 62.6 45.2
Thailand 61.1 58.8 51.2
Vietnam 51.7 45.2 34.9

% of respondents who currently use digital wallets

2015 2014 2013
Asia Pacific 19.5 11.2 9.7
Australia 13.6 4.6 2.4
China 45.0 28.5 32.0
Hong Kong 11.2 7.0 7.2
India 36.7 24.4 13.6
Indonesia 11.1 15.6 9.8
Japan 7.7 2.3 2.8
Korea 13.4 9.8 11.8
Malaysia 11.0 12.2 6.2
New Zealand 9.5 1.6 1.6
Philippines 17.0 10.3 10.8
Singapore 23.3 5.7 4.4
Taiwan 13.0 13.8 9.8
Thailand 7.6 6.8 11.4
Vietnam 15.9 14.0 11.8

[1] Thailand, China, Japan, Korea, Australia, Malaysia. New Zealand, Taiwan, Vietnam, Hong Kong, Indonesia, Singapore, India. Philippines.