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	<title>MasterCard Social Media Newsroom &#187; Cashless Generation</title>

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		<title>Poll: What Card Related Travel Tip do you Value the Most?</title>

		<link>http://newsroom.mastercard.com/2013/05/22/poll-what-card-related-travel-tip-do-you-value-the-most/</link>

		<comments>http://newsroom.mastercard.com/2013/05/22/poll-what-card-related-travel-tip-do-you-value-the-most/#comments</comments>

		<pubDate>Wed, 22 May 2013 18:49:06 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[EMV]]></category>
		<category><![CDATA[Priceless]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[Travel]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=30290</guid>


		<description><![CDATA[This upcoming weekend is a popular one for travel. Here in the United States, we are celebrating Memorial Day and across the pond in the UK, Monday is a bank holiday. As such, MasterCard is sharing its Top 10 Travel Tips detailed in this week’s Morning Brew. A three day weekend often seems to lend &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/05/22/poll-what-card-related-travel-tip-do-you-value-the-most/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<div id="attachment_30348" class="wp-caption alignright" style="width: 119px"><a href="http://www.flickr.com/photos/mastercardnews/8773387800/" rel="attachment wp-att-30348" target="_blank"><img class=" wp-image-30348    " title="Infographic: MasterCard Top 10 Travel Tips" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/MasterCard-Top-10-Travel-Tips.png" alt="Infographic: MasterCard Top 10 Travel Tips" width="109" height="168" /></a><p class="wp-caption-text">Infographic: MasterCard Top 10 Travel Tips</p></div>
<p style="text-align: left;">This upcoming weekend is a popular one for travel. Here in the United States, we are celebrating <span style="color: #3366ff; text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://www.huffingtonpost.com/2013/05/15/memorial-day-travel-2013-_n_3278299.html?utm_hp_ref=travel" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>Memorial Day</strong></span></a></span> </span>and across the pond in the UK, Monday is a bank holiday. As such, MasterCard is sharing its Top 10 Travel Tips detailed in this week’s <span style="color: #3366ff;"><a href="http://bit.ly/11XRXIt" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>Morning Brew</strong></span></a></span>.</p>
<p>A three day weekend often seems to lend itself nicely towards mini-vacations. Or if you’re like me, you will be celebrating at home with <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://www.wikihow.com/Make-Smores-in-a-Microwave" target="_blank"><span style="color: #3366ff; text-decoration: underline;">s’mores</span></a></strong></span> made in the microwave.Either way, we want to know which of the Top 10 Travel Tips from MasterCard you value the most.</p>
<p>Take our poll below and let us know of any others in the comments section.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>What Card-Related Travel Tip do you Value the Most?</p><div class="quiz" id="quiz-30305">

	<form action="" class="quiz_form_30305">

		<ul>
							<li><input type="radio" name="answer" value="1" /> Alert your bank or credit union to your travel plans</li>
							<li><input type="radio" name="answer" value="2" /> Register for Priceless Cities</li>
							<li><input type="radio" name="answer" value="3" /> Zero Liability</li>
							<li><input type="radio" name="answer" value="4" /> Remember your PIN</li>
							<li><input type="radio" name="answer" value="5" /> Ask Bank or Credit Union for EMV/Chip version of your card</li>
					</ul>

		<input type="hidden" name="action" value="mc_quizzes_vote_ajax" />
		<input type="hidden" name="quiz_id" class="quiz_id" value="30305" />
		<input type="hidden" name="quiz_lang" class="quiz_lang" value="" />

	</form>

	<input type="button" value="vote" class="quiz_submit" rel="30305" />

</div></div>
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		<title>Update POLL Results Revealed: What is your Favorite Cashless Pioneers Story?</title>

		<link>http://newsroom.mastercard.com/2013/05/14/poll-what-is-your-favorite-cashless-pioneers-story/</link>

		<comments>http://newsroom.mastercard.com/2013/05/14/poll-what-is-your-favorite-cashless-pioneers-story/#comments</comments>

		<pubDate>Tue, 14 May 2013 13:28:27 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[social media]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=30029</guid>


		<description><![CDATA[Update 5/22/13: The Results are in&#8230;   &#160; &#160; &#160; &#160; Thanks to all of our voters. It was a close call but 30% of voters named El Naqui as their favorite Cashless Pioneer with Canada’s WagJag and No Cash in this Dough as close seconds. Be sure to check back for more stories. ____________________________________________________________________________________________________ &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/05/14/poll-what-is-your-favorite-cashless-pioneers-story/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<h1><span style="color: #ff9900;"><strong>Update 5/22/13: The Results are in&#8230;</strong></span></h1>
<p><a href="http://newsroom.mastercard.com/2013/05/14/poll-what-is-your-favorite-cashless-pioneers-story/cashless-pioneers-poll-results/" rel="attachment wp-att-30353"><img class="size-full wp-image-30353 alignleft" style="border: black 2px solid;" title="Cashless Pioneers Poll Results" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/Cashless-Pioneers-Poll-Results.jpg" alt="" width="235" height="425" /></a> </p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><em>Thanks to all of our voters. It was a close call but 30% of voters named El Naqui as their favorite Cashless Pioneer with Canada’s WagJag and No Cash in this Dough as close seconds. Be sure to check back for more stories. </em></p>
<p><strong><span style="color: #808080;">____________________________________________________________________________________________________</span></strong></p>
<p> My one year anniversary of working at MasterCard is fast approaching. Not only has that got me thinking about how fast a year goes by, but it also has me reminiscing about my first days on the job. Having just graduated college, I was extremely exci<a href="http://newsroom.mastercard.com/category/cashless-pioneers/" rel="attachment wp-att-30033" target="_blank"><img class="wp-image-30033 alignright" title="Cashless Pioneers" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/Cashless-Pioneers-logo.jpg" alt="" width="311" height="174" /></a>ted to start my communications career with a company that is <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://www.digiday.com/brands/inside-mastercards-social-command-center/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">socially savvy</span></a></strong></span> and understands the importance of digital media.</p>
<p>The state of how we communicate is constantly evolving and I am proud to say that MasterCard is not only keeping up but is helping to pave the way. The <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://newsroom.mastercard.com/category/cashless-pioneers/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Cashless Pioneers</span></a></strong></span> series was developed to speak towards the benefits that electronic payments bring to merchants, consumers and governments in a more <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://garydavidstratton.com/2013/03/12/the-rise-of-visual-storytelling-in-a-content-marketing-world-by-christiangadams/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">visual</span></a></strong></span> way. Who wants to sit down and read a long article when you can access the same information by watching a video?</p>
<p>The Cashless Pioneers series is a testament to <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://newsroom.mastercard.com/blog/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">MasterCard’s digital storytelling</span></a></strong></span> so I want to know what Cashless Pioneers story is your favorite. Below are a few of mine, let me know of any others in the comments section.</p>
<p> <div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>What is your favorite Cashless Pioneers Story?</p><div class="quiz" id="quiz-30018">

	<form action="" class="quiz_form_30018">

		<ul>
							<li><input type="radio" name="answer" value="1" /> Canada’s WagJag Embraces MasterPass</li>
							<li><input type="radio" name="answer" value="2" /> El Naqui on using Cash Less on the Streets</li>
							<li><input type="radio" name="answer" value="3" /> No Cash in this Dough</li>
							<li><input type="radio" name="answer" value="4" /> The U.S. Treasury Saves with Cashless Program</li>
							<li><input type="radio" name="answer" value="5" /> Other: Leave answer in comments section</li>
					</ul>

		<input type="hidden" name="action" value="mc_quizzes_vote_ajax" />
		<input type="hidden" name="quiz_id" class="quiz_id" value="30018" />
		<input type="hidden" name="quiz_lang" class="quiz_lang" value="" />

	</form>

	<input type="button" value="vote" class="quiz_submit" rel="30018" />

</div></div></p>
<p>&nbsp;</p>
]]></content:encoded>

	

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		<title>Update Poll Results Revealed: Florist Friday: Are you buying Mother&#8217;s Day flowers?</title>

		<link>http://newsroom.mastercard.com/2013/05/09/poll-florist-friday-are-you-buying-mothers-day-flowers/</link>

		<comments>http://newsroom.mastercard.com/2013/05/09/poll-florist-friday-are-you-buying-mothers-day-flowers/#comments</comments>

		<pubDate>Thu, 09 May 2013 18:29:25 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[News and Views]]></category>
		<category><![CDATA[Credit card]]></category>
		<category><![CDATA[Debit]]></category>
		<category><![CDATA[Shopping]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=29925</guid>


		<description><![CDATA[Update 5/13/13: The Results are in&#8230; &#160;  Thanks to all of our voters. 64% planned on buying flowers for mom on Florist Friday.    ____________________________________________________________________________________________________ In our special Morning Brew we revealed that in week leading up to Mother&#8217;s Day, it&#8217;s two days before that tends to be the busiest for U.S. florists &#8211; hence &#8220;Florist &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/05/09/poll-florist-friday-are-you-buying-mothers-day-flowers/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<h1><span style="color: #ff9900;"><strong>Update 5/13/13: The Results are in&#8230;</strong></span></h1>
<p>&nbsp;</p>
<p><em><a href="http://newsroom.mastercard.com/2013/05/09/poll-florist-friday-are-you-buying-mothers-day-flowers/florist-friday-poll-results/" rel="attachment wp-att-30043"><img class="alignnone size-full wp-image-30043" style="border: black 2px solid;" title="Florist Friday Poll Results" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/Florist-Friday-Poll-Results.jpg" alt="" width="229" height="250" /></a> Thanks to all of our voters. 64% planned on buying flowers for mom on Florist Friday. </em> </p>
<p> <strong><span style="color: #808080;">____________________________________________________________________________________________________</span></strong></p>
<p>In our special <a title="MasterCard Morning Brew: Mother's Day" href="http://newsroom.mastercard.com/2013/05/08/morning-brew-mothers-day-flower-power-boost-to-the-economy/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Morning Brew</span></strong></a><strong> </strong>we revealed that in week leading up to Mother&#8217;s Day, it&#8217;s two days before that tends to be the busiest for U.S. florists &#8211; hence &#8220;Florist Friday&#8221;.</p>
<p>Last year, <strong>MasterCard (credit and debit) use the Friday before Mother’s Day totaled <a title="MasterCard Mother's Day Floral Friday Alert" href="http://newsroom.mastercard.com/press-releases/mothers-day-flower-power-boost-to-the-economy/" target="_blank"><span style="text-decoration: underline; color: #3366ff;">over $20 million</span></a></strong> &#8211; this is <strong>35% over</strong> the average day in the weeks leading up to Mother’s Day.</p>
<p><strong>So we want to know, will you be buying flowers for mom this Friday, May 10?</strong> (I know I am!)</p>
<p>Take our poll and leave us a comment telling us how you are celebrating mom this year. <strong>Happy Mother’s Day</strong> to all the moms out there!</p>
<div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>Will you be purchasing flowers for mom on Florist Friday (May 10, 2013)?</p><div class="quiz" id="quiz-29924">

	<form action="" class="quiz_form_29924">

		<ul>
							<li><input type="radio" name="answer" value="1" /> Yes</li>
							<li><input type="radio" name="answer" value="2" /> No</li>
					</ul>

		<input type="hidden" name="action" value="mc_quizzes_vote_ajax" />
		<input type="hidden" name="quiz_id" class="quiz_id" value="29924" />
		<input type="hidden" name="quiz_lang" class="quiz_lang" value="" />

	</form>

	<input type="button" value="vote" class="quiz_submit" rel="29924" />

</div></div>
<p>&nbsp;</p>
<p style="text-align: center;"><a title="MasterCard FLower Power Infographic" href="http://www.flickr.com/photos/mastercardnews/8720476040/in/photostream" target="_blank"><img class="aligncenter  wp-image-29868" title="INFOGRAPHIC: MasterCard Mother's Day Flower Power" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/05/MasterCard-Mothers-Day-for-Wire.jpg" alt="" width="732" height="413" /></a></p>
]]></content:encoded>

	

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		<title>There’s more to Card Security than Meets the Eye</title>

		<link>http://newsroom.mastercard.com/2013/04/30/theres-more-to-card-security-than-meets-the-eye/</link>

		<comments>http://newsroom.mastercard.com/2013/04/30/theres-more-to-card-security-than-meets-the-eye/#comments</comments>

		<pubDate>Tue, 30 Apr 2013 13:30:37 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Company news]]></category>
		<category><![CDATA[EMV]]></category>
		<category><![CDATA[Security]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=29467</guid>


		<description><![CDATA[I use my credit or debit card every day for everything from large purchases to a cup of frozen yogurt. Like most in my generation, I don&#8217;t think about how it all works, I just expect that it will. I expect my card to work and most of all, I expect my transaction will be &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/04/30/theres-more-to-card-security-than-meets-the-eye/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>I use my credit or debit card every day for everything from large purchases to a cup of frozen yogurt. Like most in <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://newsroom.mastercard.com/category/cashless-generation/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">my generation</span></a></strong></span>, I don&#8217;t think about how it all works, I just expect that it will. I expect my card to work and most of all, I expect my transaction will be <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://www.mastercard.us/security.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">secure</span></a></strong></span>. </p>
<p><a href="http://newsroom.mastercard.com/2013/04/30/theres-more-to-card-security-than-meets-the-eye/session-2/" rel="attachment wp-att-29473"><img class="size-full wp-image-29473 alignright" title="Session" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/04/Session1.jpg" alt="" width="342" height="336" /></a></p>
<p>At the first day of the <span style="color: #3366ff; text-decoration: underline;"><strong><a href="https://www.etouches.com/ehome/53052" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Global Risk Conference</span></a></strong></span>, I’ve been impressed to learn just how much goes into keeping the confidential information of the millions of cardholders around the world private. Even the FBI is involved.</p>
<p>Okay they aren’t <em>directly</em> involved.</p>
<p><span style="color: #3366ff; text-decoration: underline;"><strong><a href="https://www.youtube.com/watch?v=thuEGKXg1mM" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Shawn Henry</span></a></strong></span>, our keynote speaker was Former Executive Assistant Director of the FBI now President of <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://www.crowdstrike.com/index.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">CrowdStrike Services</span></a></strong></span>. His background shows the type of experience involved in protecting cardholder information and the breadth of the partnerships of those attending the conference.</p>
<p>This is a four day event for industry insiders who, like MasterCard, are working to push fraud out of the system. What have I learned so far? <span style="color: #3366ff;"><strong><span style="text-decoration: underline;"><a href="http://www.mastercard.us/mchip-emv.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">EMV</span></a></span></strong></span> (chip &amp; PIN) transactions are an important development to ensure the continued security of payments. There may be some hurdles to overcome with the adoption of EMV technology in the U.S. but according to Shawn, &#8220;The financial services sector is innovative&#8230; They very much understand the risks. And they take this very seriously.&#8221;</p>
<p>He didn’t spill any state secrets, but there are a number of processes and products in place that do the things that keep my card working and ensure I’m the only Rebecca Kaufman out there that possesses my card information.</p>
<p>I am fortunate to be able to see electronic payment security up close, and I feel all cardholders should have an understanding of how their card protects them. Understanding all the work that goes on behind the scenes to mitigate fraud risk is as important as knowing how to pay your electricity bill from your phone. Don&#8217;t you think?</p>
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		<title>Poll: What Card Security Features do you Value the Most?</title>

		<link>http://newsroom.mastercard.com/2013/04/23/poll-what-card-security-features-do-you-value-the-most/</link>

		<comments>http://newsroom.mastercard.com/2013/04/23/poll-what-card-security-features-do-you-value-the-most/#comments</comments>

		<pubDate>Tue, 23 Apr 2013 15:05:25 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[EMV]]></category>
		<category><![CDATA[Security]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=29184</guid>


		<description><![CDATA[Next week, MasterCard will be hosting the Global Risk Management Conference in San Diego to share knowledge and best practices on key payment issues. We’ll be focusing on the safety of payments and how MasterCard is making developments to meet the ever-changing needs for protecting cardholders. I’m a little embarrassed to admit just how much &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/04/23/poll-what-card-security-features-do-you-value-the-most/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>Next week, MasterCard will be hosting the <span style="color: #3366ff; text-decoration: underline;"><span style="text-decoration: underline;"><a href="https://www.eiseverywhere.com/ehome/index.php?eventid=17394&amp;" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>Global Risk Management Conference</strong></span></a> </span></span>in San Diego to share knowledge and best practices on key payment issues. We’ll be focusing on the safety of payments and how MasterCard is making developments to meet the ever-changing needs for protecting cardholders.</p>
<p><a href="http://newsroom.mastercard.com/2013/04/23/poll-what-card-security-features-do-you-value-the-most/attachment/29194/" rel="attachment wp-att-29194"><img class="wp-image-29194 alignright" title="Card Benefits" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/04/Card-Benefits.jpg" alt="" width="226" height="150" /></a>I’m a little embarrassed to admit just how much I need to learn about this topic. As a consumer, I feel this information is invaluable and I am excited to learn all I can from top subject matter experts who will be providing their insights at the conference.</p>
<p>As we count down the days to the conference, we want to know what <span style="color: #3366ff; text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://www.mastercard.us/security.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>security features</strong></span></a> </span></span>you value the most.</p>
<p>We’ll be sure to keep you updated on all we discover so stay tuned to our blog and follow the conversation on Twitter over <span style="color: #3366ff; text-decoration: underline;"><strong><a href="https://twitter.com/MasterCardNews" target="_blank"><span style="color: #3366ff; text-decoration: underline;">@MasterCardNews</span></a></strong></span> via<span style="color: #3366ff; text-decoration: underline;"> <span style="text-decoration: underline;"><a href="https://twitter.com/search?q=%23GlobalRisk&amp;src=typd" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>#GlobalRisk</strong></span></a></span></span>.</p>
<p>If you have questions about any of the information, please feel free to leave a comment on our posts or ask me on Twitter <span style="color: #3366ff; text-decoration: underline;"><strong><a href="https://twitter.com/MasterCardBecca" target="_blank"><span style="color: #3366ff; text-decoration: underline;">@MasterCardBecca</span></a></strong></span>.</p>
<div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>What Card Security Features do you Value the Most?</p><div class="quiz" id="quiz-29201">

	<form action="" class="quiz_form_29201">

		<ul>
							<li><input type="radio" name="answer" value="1" /> Chip & PIN</li>
							<li><input type="radio" name="answer" value="2" /> Zero Liability (protection for unauthorized purchases)</li>
							<li><input type="radio" name="answer" value="3" /> Setting personalized transaction alerts</li>
							<li><input type="radio" name="answer" value="4" /> Global replacement for lost or stolen cards</li>
							<li><input type="radio" name="answer" value="5" /> Other, drop us a note in the comment section</li>
					</ul>

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		<title>Update Poll Results Revealed: What was your Favorite Benefit of Traveling with a Card this Spring Break?</title>

		<link>http://newsroom.mastercard.com/2013/04/08/poll-what-was-your-favorite-benefit-of-traveling-with-a-card-this-spring-break/</link>

		<comments>http://newsroom.mastercard.com/2013/04/08/poll-what-was-your-favorite-benefit-of-traveling-with-a-card-this-spring-break/#comments</comments>

		<pubDate>Tue, 09 Apr 2013 00:54:39 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=28639</guid>


		<description><![CDATA[Update 4/23/13: The Results are in&#8230; &#160; &#160;         Thanks to all of our voters. 58% enjoy the added speed / convenience of traveling with a card and close behind, 34% of voters like earning rewards. &#160; &#160; ____________________________________________________________________________________________________ Spring is in the air here at MasterCard. We just announced the launch &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/04/08/poll-what-was-your-favorite-benefit-of-traveling-with-a-card-this-spring-break/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<h1><span style="color: #ff9900;"><strong>Update 4/23/13: The Results are in&#8230;</strong></span></h1>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><a href="http://newsroom.mastercard.com/2013/04/08/poll-what-was-your-favorite-benefit-of-traveling-with-a-card-this-spring-break/spring-break-results/" rel="attachment wp-att-29210"><img class="size-full wp-image-29210 alignleft" style="border: black 2px solid;" title="Spring Break Results" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/04/Spring-Break-Results.png" alt="" width="219" height="290" /></a></p>
<p><em></em> </p>
<p><em></em> </p>
<p><em></em> </p>
<p><em></em> </p>
<p><em>Thanks to all of our voters. 58% enjoy the added speed / convenience of traveling with a card and close behind, 34% of voters like earning rewards. </em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong><span style="color: #808080;">____________________________________________________________________________________________________</span></strong></p>
<p>Spring is in the air here at MasterCard. We just announced the launch of the <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://www.isic.org/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">ISIC</span></a> </strong></span>MasterCard <a title="ISIC and MasterCard Get Exploring Campaign" href="https://apps.facebook.com/getexploring/" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong><span style="color: #3366ff; text-decoration: underline;">“Get</span><span style="color: #3366ff; text-decoration: underline;"> Exp</span><span style="color: #3366ff; text-decoration: underline;">loring”</span></strong></span></a>  challenge.</p>
<p><a href="https://apps.facebook.com/getexploring/" rel="attachment wp-att-28644" target="_blank"><img class="size-full wp-image-28644 alignright" title="Get Exploring" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/04/Get-Exploring.png" alt="" width="152" height="161" /></a></p>
<p>Over the course of three weeks, student teams will compete in challenges that focus on their love of travel in order to win some impressive prizes that range from a prepaid card to the trip of a lifetime for two.</p>
<p>Since the ISIC MasterCard is specifically designed for traveling students, it is convenient this challenge launched on the heels of Spring Break. Booking travel is near impossible with cash and we determined in our last <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://newsroom.mastercard.com/2013/03/19/poll-how-do-you-think-the-cashless-generation-prefers-to-pay/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">poll</span></a></strong></span> that millennials are the <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://newsroom.mastercard.com/category/cashless-generation/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Cashless Generation</span></a></strong></span>.</p>
<p>So we are curious. Millennial or not, what was your favorite benefit of traveling with a card this Spring Break?</p>
<div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>What was your favorite benefit of traveling with a card this Spring Break?</p><div class="quiz" id="quiz-28638">

	<form action="" class="quiz_form_28638">

		<ul>
							<li><input type="radio" name="answer" value="1" /> Speed/convenience</li>
							<li><input type="radio" name="answer" value="2" /> Security</li>
							<li><input type="radio" name="answer" value="3" /> Earning Rewards</li>
					</ul>

		<input type="hidden" name="action" value="mc_quizzes_vote_ajax" />
		<input type="hidden" name="quiz_id" class="quiz_id" value="28638" />
		<input type="hidden" name="quiz_lang" class="quiz_lang" value="" />

	</form>

	<input type="button" value="vote" class="quiz_submit" rel="28638" />

</div></div>
<p>&nbsp;</p>
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		<title>Millennials at MasterCard: Alex from New York</title>

		<link>http://newsroom.mastercard.com/2013/04/05/millennials-at-mastercard-alex-from-new-york/</link>

		<comments>http://newsroom.mastercard.com/2013/04/05/millennials-at-mastercard-alex-from-new-york/#comments</comments>

		<pubDate>Fri, 05 Apr 2013 17:37:30 +0000</pubDate>

		<dc:creator>Alex Berdoff</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Interns Wanted]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=28795</guid>


		<description><![CDATA[If you skipped ahead and watched the video, I don’t want you to get the wrong idea, I don’t play ping pong every day at work. Nicole just caught me and one of my colleagues at the right time. All over MasterCard, competition at tables (be it ping pong, pool, or foosball) is picking up, and that’s &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/04/05/millennials-at-mastercard-alex-from-new-york/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>If you skipped ahead and watched the video, I don’t want you to get the wrong idea, I don’t play ping pong every day at work. <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://newsroom.mastercard.com/people/nicole-ward/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Nicole</span></a></strong></span> just caught me and one of my colleagues at the right time. All over MasterCard, competition at tables (be it ping pong, pool, or foosball) is picking up, and that’s a great sign of the changing times here at MasterCard. The opportunity is always there to catch up with an old boss, have informal meetings with your team, or <a href="http://www.youtube.com/watch?v=zgq4FvrIOe0" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>learn</strong></span></a> something new from someone outside your day job. It’s this open community that really attracted me to <a href="http://www.mastercard.com/corporate/careers/working-at-mastercard.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>MasterCard</strong></span></a> in the first place.</p>
<p>Coming out of college I had no idea what I wanted to do with my life. With degrees in Architectural Studies and Psychology, it’s easy to see I didn’t exactly fit the mold of a financial services analyst. What continues to impress me about MasterCard is not just that the mold didn’t matter, but my experiences with the <strong>people </strong>once I’d arrived. MasterCard’s most valuable asset is our community of employees; this community has always been willing to help me learn not only about the payments industry, but also about our role and vision for a <a href="http://www.mastercard.com/corporate/ourcompany/index.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>World Beyond Cash</strong></span></a>.  Today, I see payments and what we do here at MasterCard in a whole new light, and am thankful for the experiences I’ve been afforded as a <span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://newsroom.mastercard.com/category/cashless-generation/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">millennial at MasterCard</span></a></strong></span>. </p>
<p>If you are ready for a challenging and engaging work experience, I&#8217;d encourage you to apply to <a href="http://newsroom.mastercard.com/internswanted-to-join-mastercards-cashless-generation/" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>#internswanted</strong></span></a>.  Good luck.</p>
<p><iframe src="http://www.youtube.com/embed/pTCy-__7BcY?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Millennial at MasterCard: Francesco from Italy</title>

		<link>http://newsroom.mastercard.com/2013/04/05/millennial-at-mastercard-francesco-from-italy/</link>

		<comments>http://newsroom.mastercard.com/2013/04/05/millennial-at-mastercard-francesco-from-italy/#comments</comments>

		<pubDate>Fri, 05 Apr 2013 15:13:26 +0000</pubDate>

		<dc:creator>Francesco Di Salvo</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[MasterCard Advisors]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=28788</guid>


		<description><![CDATA[Being a young professional at MasterCard Italy gives me the opportunity to be a part of one of the fastest growing and always changing industries. I joined MasterCard as an intern several years ago. Since then, I&#8217;ve been able to grow my skills and build up a network of highly dedicated and intelligent people. I &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/04/05/millennial-at-mastercard-francesco-from-italy/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>Being a young professional at <a href="http://www.mastercard.com/it/privati/index.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">MasterCard Italy</span></strong></a> gives me the opportunity to be a part of one of the fastest growing and always changing industries. I joined MasterCard as an<a href="http://newsroom.mastercard.com/2013/03/14/interns-wanted-to-join-mastercards-cashless-generation/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;"> intern</span></strong></a> several years ago. Since then, I&#8217;ve been able to grow my skills and build up a network of highly dedicated and intelligent people.</p>
<p>I am currently working with <a href="http://www.mastercardadvisors.com/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">MasterCard Advisors</span></strong></a>. My day consists of running consulting projects on new product development, consumer portfolio benchmarking, and marketing campaigns designed to increase consumer card spending.</p>
<p>A special thanks to the colleagues in the video who shared their MasterCard experiences: Silvio Piserchia, Paola Iovino, Giulia Poto, Giulia Marseglia, Alberto Marangio, Chiara Alessandrini, Manuela Muschietello, Dalila Molinaro, Mary-Anne Higgins, Luca Lopez.</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/GojWwzq1aW4?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Cashless Curiosities from Chelsea Krost</title>

		<link>http://newsroom.mastercard.com/2013/04/04/cashless-curiosities-from-chelsea-krost/</link>

		<comments>http://newsroom.mastercard.com/2013/04/04/cashless-curiosities-from-chelsea-krost/#comments</comments>

		<pubDate>Thu, 04 Apr 2013 16:02:15 +0000</pubDate>

		<dc:creator>Chelsea Krost</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Interns Wanted]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=28740</guid>


		<description><![CDATA[Chelsea Krost is considered to be the voice of the Millennial generation and is working with MasterCard to promote the #internswanted program. I’ll be honest; I didn’t know much about MasterCard beyond the credit card in my wallet when they approached me to help get the word out about the #internswanted campaign. After working with &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/04/04/cashless-curiosities-from-chelsea-krost/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Chelsea Krost is considered to be the voice of the Millennial generation and is working with MasterCard to promote the #internswanted program.</em></p>
<p>I’ll be honest; I didn’t know much about MasterCard beyond the credit card in my wallet when they approached me to help get the word out about <a href="http://newsroom.mastercard.com/2013/04/04/cashless-curiosities-from-chelsea-krost/chelsea-and-nicole-1-2/" rel="attachment wp-att-28765"><img class="alignright  wp-image-28765" title="Morning Brew Interview with Chelsea Krost &amp; Nicole Ward" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/04/Chelsea-and-Nicole-11-200x113.png" alt="" width="180" height="102" /></a>the <strong><a href="http://internswanted.mastercard.com/display/container/dc/a515496b-e719-4a69-a782-16459aab22cb?cmp=ilc-red.mc.com.internswanted" target="_blank"><span style="color: #3366ff; text-decoration: underline;">#internswanted</span></a></strong> campaign. After working with the team for the past several weeks, my curiosity around the idea of a cashless society has been sparked.</p>
<p>I started thinking about the actual cost of cash and was shocked to find how <strong><a href="http://www.creditsesame.com/blog/cost-of-us-currency-penny-to-paper/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">costly and inefficient</span></a></strong> it really is. It costs more to make pennies and nickels than what they’re worth. Realizing how rarely I use cash, this was a huge wake-up call to just how unnecessary cash is for our society.</p>
<p>In theory, almost everything I buy can be done with just one click or using a mobile app. When I think about how easy it is for me to order dinner from<a href="http://www.seamless.com/" target="_blank"> <strong><span style="color: #3366ff; text-decoration: underline;">Seamless </span></strong></a>or buy a pair of shoes with Amazon’s 1-click, it reminds me  how convenient going cashless is. It’s simply easier to pay this way. I’m excited to see this ease and convenience make its way offline and into the real world more and more. MasterCard is leading the charge here and continuing to <strong><a href="http://newsroom.mastercard.com/digital-press-kits/the-future-of-payments-is-here-mastercard-at-mobile-world-congress-2013/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">innovate</span></a></strong> the way we pay.</p>
<p>That’s why I feel #internswanted is a phenomenal opportunity for millennials. Our <strong><a href="http://newsroom.mastercard.com/category/cashless-generation/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">generation</span></a> </strong>takes going cashless beyond just credit cards. We’re thinking mobile apps, e-commerce and how technology can transform the customer experience. Being so comfortable with these technologies at such a young age means we can think about how to expand them and make them better. We might as well take what we already know and turn it into a successful career opportunity.</p>
<p>It’s refreshing to see a company like MasterCard be fully <strong><a href="http://newsroom.mastercard.com/2013/03/29/millennials-at-mastercard-curtis-from-new-york/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">supportive</span></a></strong> of our talents and perspectives, so I highly encourage all of my peers to apply for #internswanted program. If you’re in the U.S., applications need to be in by April 10<sup>th</sup> but if you’re in Canada, they need to be in by April 7<sup>th</sup>.</p>
<p>Good luck!</p>
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		<title>Millennials at MasterCard: Curtis from New York</title>

		<link>http://newsroom.mastercard.com/2013/03/29/millennials-at-mastercard-curtis-from-new-york/</link>

		<comments>http://newsroom.mastercard.com/2013/03/29/millennials-at-mastercard-curtis-from-new-york/#comments</comments>

		<pubDate>Fri, 29 Mar 2013 13:30:26 +0000</pubDate>

		<dc:creator>Curtis Webb</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Interns Wanted]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=28590</guid>


		<description><![CDATA[You know that question a new friend might ask: what do you do?  Well, I get almost too excited to share what I do at MasterCard.  Bringing the value of electronic payments to people may not sound very exciting on the surface, but if you think about it, making payments is something we as consumers &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/29/millennials-at-mastercard-curtis-from-new-york/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>You know that question a new friend might ask: <em>what do you do</em>?  Well, I get almost too excited to share what I do at MasterCard.  Bringing the <span style="text-decoration: underline; color: #3366ff;"><strong><a href="http://www.mastercard.com/corporate/ourcompany/index.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">value</span></a></strong></span> of electronic payments to people may not sound very exciting on the surface, but if you think about it, making payments is something we as consumers do every day. And before I started working here, I took for granted just how much simpler and easier, paying for things electronically really is.</p>
<p>One of the things I value the most about the company is that MasterCard harnesses generational, cultural and professional experiences of employees to develop and enhance its products and services. Through the<span style="text-decoration: underline; color: #3366ff;"> <strong><a href="http://www.mastercard.com/corporate/careers/diversity-inclusion.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">global diversity </span></a></strong></span>office initiatives and talent development programs, employees help to add real value to those in the communities we serve.</p>
<p>I have had the great fortune of being a part of both as the Global Communications and Membership Lead for MasterCard’s Young Professional <span style="text-decoration: underline;"><span style="color: #3366ff; text-decoration: underline;"><strong><a href="http://www.mastercard.com/corporate/careers/business-resource-groups.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Business Resource group</span></a></strong>, </span></span>and as a participant in the Global Products and Solutions division<span style="text-decoration: underline;"> <strong><a href="http://www.mastercard.com/corporate/careers/university-students.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">rotational development program</span></a></strong></span>. In my short tenure at the company, I have been exposed to many different areas of the business and have seen the influence my work has had in helping to shape business decisions.</p>
<p><iframe src="http://www.youtube.com/embed/IAasDYO3U6U?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>Related content:</p>
<ul>
<li><strong>Millennials at MasterCard:</strong> <a href="http://newsroom.mastercard.com/2013/03/19/millennials-at-mastercard-stefan-from-canada/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>Stefan from Canada</strong></span></a></li>
<li><strong>Millennials at MasterCard</strong>: <a href="http://newsroom.mastercard.com/2013/03/07/interns-wanted-what-mastercard-can-offer-you/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>Clint from Singapore</strong></span></a></li>
<li><a href="http://newsroom.mastercard.com/2013/03/14/interns-wanted-to-join-mastercards-cashless-generation/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>Interns Wanted</strong></span></a> <strong>to Join MasterCard&#8217;s Cashless Generation</strong></li>
</ul>
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		<title>Millennials at MasterCard: Stefan from Canada</title>

		<link>http://newsroom.mastercard.com/2013/03/19/millennials-at-mastercard-stefan-from-canada/</link>

		<comments>http://newsroom.mastercard.com/2013/03/19/millennials-at-mastercard-stefan-from-canada/#comments</comments>

		<pubDate>Tue, 19 Mar 2013 17:04:57 +0000</pubDate>

		<dc:creator>Stefan Kovacevic</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Interns Wanted]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=28227</guid>


		<description><![CDATA[I was one of five interns chosen as a part of Canada’s inaugural #internswanted campaign in 2011. Immediately following my internship, I transitioned into a full time role within the Merchant Marketing team as a Coordinator. My day to day consists of project managing all B2B/B2C merchant marketing campaigns, most notably the Stylicity retail program &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/19/millennials-at-mastercard-stefan-from-canada/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>I was one of five interns chosen as a part of <span style="color: #3366ff;"><a href="https://www.facebook.com/mastercardcanada/app_301655053294572" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>Canada’s</strong></span></a></span> inaugural #internswanted campaign in 2011. Immediately following my internship, I transitioned into a full time role within the Merchant Marketing team as a Coordinator. My day to day consists of project managing all B2B/B2C merchant marketing campaigns, most notably the <a href="http://www.worldmastercardfashionweek.com/Stylicity/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>Stylicity</strong> </span></a>retail program for <a href="http://www.huffingtonpost.ca/2013/03/18/toronto-fashion-week_n_2904504.html" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>World MasterCard Fashion Week</strong></span></a>  and the <span style="text-decoration: underline;"><a href="https://www.priceless.com/toronto/Home" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>Priceless Toronto</strong></span></a> </span>consumer program. I also assist with managing and coordinating marketing programs with key sponsorship properties such as Maple Leafs Sports and Entertainment, and the Montreal Canadiens hockey team.</p>
<p>The <a href="http://newsroom.mastercard.com/internswanted-to-join-mastercards-cashless-generation/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>#internswanted</strong></span></a> program opened up the largest doors for me. Through the program, I was able to make a mark for myself and eventually work full time within the marketing team of one of the most powerful brands in the world. One could even say its priceless.<em> </em></p>
<p><iframe src="http://www.youtube.com/embed/t-rUFyKRr6s?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>Related content:</p>
<ul>
<li><strong>Millennials at MasterCard</strong>: <a href="http://newsroom.mastercard.com/2013/03/07/interns-wanted-what-mastercard-can-offer-you/" target="_blank"><strong>Clint from Singapore</strong></a></li>
<li><a href="http://newsroom.mastercard.com/2013/03/14/interns-wanted-to-join-mastercards-cashless-generation/" target="_blank"><strong>Interns Wanted</strong></a> <strong>to Join MasterCard&#8217;s Cashless Generation</strong></li>
</ul>
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		<title>Update Poll Results Revealed: How Do You Think the Cashless Generation Prefers to pay?</title>

		<link>http://newsroom.mastercard.com/2013/03/19/poll-how-do-you-think-the-cashless-generation-prefers-to-pay/</link>

		<comments>http://newsroom.mastercard.com/2013/03/19/poll-how-do-you-think-the-cashless-generation-prefers-to-pay/#comments</comments>

		<pubDate>Tue, 19 Mar 2013 14:54:09 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Interns Wanted]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=28202</guid>


		<description><![CDATA[Update 4/04/13: The Results are in&#8230; &#160; Thanks to all of our voters. 92% believe millennials prefer to pay with credit, debit, prepaid. The Cashless Generation appears to be just that&#8230;cashless. &#160; &#160; ____________________________________________________________________________________________________ If you haven’t already heard the news, MasterCard has launched a global search for interns. #internswanted will task college students with &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/19/poll-how-do-you-think-the-cashless-generation-prefers-to-pay/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<h1><span style="color: #ff9900;"><strong>Update 4/04/13: The Results are in&#8230;</strong></span></h1>
<p><a href="http://newsroom.mastercard.com/2013/03/19/poll-how-do-you-think-the-cashless-generation-prefers-to-pay/interns-wanted-poll-reults/" rel="attachment wp-att-28775"><img class="size-full wp-image-28775 alignleft" style="border: black 2px solid;" title="Interns Wanted Poll Results" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/03/Interns-Wanted-Poll-Reults.png" alt="" width="229" height="300" /></a></p>
<p>&nbsp;</p>
<p><em>Thanks to all of our voters. 92% believe millennials prefer to pay with credit, debit, prepaid. The Cashless Generation appears to be just that&#8230;cashless. </em></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong><span style="color: #808080;">____________________________________________________________________________________________________</span></strong></p>
<p>If you haven’t already heard the news, MasterCard has launched a global search for interns. <span style="color: #3366ff; text-decoration: underline;"><span style="text-decoration: underline;"><a href="http://newsroom.mastercard.com/2013/03/14/interns-wanted-to-join-mastercards-cashless-generation/" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>#internswanted</strong></span></a> </span></span>will task college students with developing a solution to the cash-based world we live in while applying for an internship.<a href="http://www.youtube.com/watch?v=j0fcveNM6tM&amp;feature=share&amp;list=UUxz9Qm3KmIILmDLfQ5a14Tg" rel="attachment wp-att-28034" target="_blank"><img class="wp-image-28034 alignright" title="MasterCard Interns Wanted Space Jammed Webisode " src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/03/MasterCard-Interns-Wanted-Space-Jammed-Webisode-1.png" alt="" width="230" height="130" /></a></p>
<p>Here at MasterCard, we consider millennials to be the<span style="color: #3366ff; text-decoration: underline;"> <a href="http://newsroom.mastercard.com/category/cashless-generation/" target="_blank"><span style="color: #3366ff; text-decoration: underline;"><strong>Cashless Generation</strong></span></a></span>. We grew up using cell phones and computers so it’s only natural that we take payments digital too.</p>
<p>What do you think? Are millennials the cashless generation? Be sure to cast your vote below and follow the quest for internships on Twitter #internswanted.</p>
<p>  <div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>How do you think the Cashless Generation (millennials) prefers to pay?</p><div class="quiz" id="quiz-28205">

	<form action="" class="quiz_form_28205">

		<ul>
							<li><input type="radio" name="answer" value="1" /> Credit, Debit, Prepaid</li>
							<li><input type="radio" name="answer" value="2" /> Cash</li>
							<li><input type="radio" name="answer" value="3" /> Check (What is that?)</li>
					</ul>

		<input type="hidden" name="action" value="mc_quizzes_vote_ajax" />
		<input type="hidden" name="quiz_id" class="quiz_id" value="28205" />
		<input type="hidden" name="quiz_lang" class="quiz_lang" value="" />

	</form>

	<input type="button" value="vote" class="quiz_submit" rel="28205" />

</div></div></p>
]]></content:encoded>

	

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		<title>Interns Wanted to Join MasterCard’s Cashless Generation</title>

		<link>http://newsroom.mastercard.com/2013/03/14/interns-wanted-to-join-mastercards-cashless-generation/</link>

		<comments>http://newsroom.mastercard.com/2013/03/14/interns-wanted-to-join-mastercards-cashless-generation/#comments</comments>

		<pubDate>Thu, 14 Mar 2013 04:00:38 +0000</pubDate>

		<dc:creator>Kobi Gulersen</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Interns Wanted]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=27895</guid>


		<description><![CDATA[At MasterCard, our vision is to continuously promote the benefits and value of a World Beyond Cash. Our CEO, Ajay Banga, understands millennials will help us foresee and develop products and solutions to bring us closer to that vision of a cashless society. To deepen our relationship with Millennials, we are taking #internswanted global. The &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/14/interns-wanted-to-join-mastercards-cashless-generation/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>At MasterCard, our vision is to continuously promote the benefits and value of a <a href="http://www.mastercard.com/corporate/ourcompany/index.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">World Beyond Cash</span></strong></a>. Our CEO, <a href="http://www.huffingtonpost.com/ajay-banga/africa-more-inclusive-future_b_2760236.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Ajay Banga</span></strong></a>, understands <a href="http://newsroom.mastercard.com/2013/02/28/cornell-ajay-banga-and-a-world-beyond-cash/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">millennials</span></strong></a> will help us foresee and develop products and solutions to bring us closer to that vision of a cashless society.</p>
<p>To deepen our relationship with Millennials, we are taking <strong>#internswanted</strong> global. The program launched in <a href="http://newsroom.mastercard.com/2012/05/02/internswanted-gen-y-demonstrates-their-keen-on-cashless-in-canada/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Canada</span></strong></a> in 2011 and uses social media to engage this generation in all things cashless. This year, Millennials from Canada, U.S., China, Singapore, Italy and Turkey will all have the chance to submit their cashless ideas to land a dedicated number of coveted MasterCard internships designed for this special program. With internships available in key company departments such as emerging payments, technology, marketing, communications, product and issuer management, college students from around the globe will have a chance to make their mark at MasterCard as the <a href="http://newsroom.mastercard.com/category/cashless-generation/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong><em>Cashless Generation</em></strong></span></a>.</p>
<p>To get those cashless juices flowing, we&#8217;re launching a series of <a href="http://www.youtube.com/watch?v=j0fcveNM6tM&amp;feature=share&amp;list=UUxz9Qm3KmIILmDLfQ5a14Tg" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">webisodes</span></strong></a> demonstrating the issues a cash-based world will face in the future.</p>
<p><iframe src="http://www.youtube.com/embed/j0fcveNM6tM?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>We are also producing a special blog series, <a href="http://newsroom.mastercard.com/2013/03/07/interns-wanted-what-mastercard-can-offer-you/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>Millennials at MasterCard</strong></span></a>, where you&#8217;ll hear from current Gen Y-employees about MasterCard and what it&#8217;s like to work here.</p>
<p><strong>With full program details available on Facebook in </strong><a href="https://www.facebook.com/mastercardcanada#!/mastercardcanada/app_301655053294572" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Canada</span></strong></a><strong> and on our website in the </strong><a href="http://www.mastercard.com/internswanted" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">U.S.,</span></strong></a><strong> we invite you to spread the news about our 2013 #internswanted campaign.</strong> Tell that millennial you know it isn’t too late to apply for a position by submitting their cover letter and resume, along with a creative submission around a world beyond cash, for their chance to land an internship with us. The search in Canada and the U.S. is already underway, with the other countries following suit in the coming months.</p>
<p>Good luck!</p>
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		<title>Millennials at MasterCard: Clint From Singapore</title>

		<link>http://newsroom.mastercard.com/2013/03/07/interns-wanted-what-mastercard-can-offer-you/</link>

		<comments>http://newsroom.mastercard.com/2013/03/07/interns-wanted-what-mastercard-can-offer-you/#comments</comments>

		<pubDate>Thu, 07 Mar 2013 13:34:47 +0000</pubDate>

		<dc:creator>Clint Minnear</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Interns Wanted]]></category>
		<category><![CDATA[Millennials]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=27766</guid>


		<description><![CDATA[Why is MasterCard a great place for the Millennial Generation to intern or work?  For me, it comes down to opportunity to grow in my own career, while helping solve real world problems.  I know what you’re thinking … how is MasterCard solving issues for people? Like I did before I started working here, you &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/07/interns-wanted-what-mastercard-can-offer-you/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>Why is MasterCard a great place for the <a href="http://www.forbes.com/sites/jennagoudreau/2013/03/07/7-surprising-ways-to-motivate-millennial-workers/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Millennial Generation</span></strong> </a>to intern or work?  For me, it comes down to opportunity to grow in my own career, while helping solve real world problems.  I know what you’re thinking … how is MasterCard solving issues for people?</p>
<p>Like I did before I started working here, you may think that MasterCard is just a financial institution &#8212; this is not true.  We’re actually a technology company that works in the financial services, or better yet, payments space.  So how are we helping?  Our technology enables <a href="http://www.mastercard.com/corporate/responsibility/financial-inclusion.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">financial inclusion</span></strong> </a>for billions of people around the world.  Our products offer increased safety and security.  Think about it.  It’s a lot safer to carry a credit or debit card than a wad of cash.</p>
<p>And for me personally, MasterCard has offered opportunities I never dreamed of &#8211; I&#8217;m in my late 20&#8242;s and live in Singapore!  If you’re looking for a place where you can get experience in one of the fastest growing industries in the world, where you’ll be offered a seat at the table and encouraged to share your thoughts and ideas, MasterCard is the place for you.</p>
<p><iframe src="http://www.youtube.com/embed/GzXPgzoJJJg?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>Related content:</p>
<ul>
<li><strong>Millennials at MasterCard:</strong> <a href="http://newsroom.mastercard.com/2013/03/19/millennials-at-mastercard-stefan-from-canada/" target="_blank"><strong>Stefan from Canada</strong></a></li>
<li><a href="http://newsroom.mastercard.com/2013/03/14/interns-wanted-to-join-mastercards-cashless-generation/" target="_blank"><strong>Interns Wanted</strong></a> <strong>to Join MasterCard&#8217;s Cashless Generation</strong></li>
</ul>
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		<title>MasterPass: A Millennial Point of View</title>

		<link>http://newsroom.mastercard.com/2013/03/01/masterpass-a-millennial-point-of-view/</link>

		<comments>http://newsroom.mastercard.com/2013/03/01/masterpass-a-millennial-point-of-view/#comments</comments>

		<pubDate>Fri, 01 Mar 2013 15:33:17 +0000</pubDate>

		<dc:creator>Sumon Miah</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[MasterPass]]></category>
		<category><![CDATA[Millennial]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=27533</guid>


		<description><![CDATA[If you haven’t heard by now we introduced MasterPass this week at Mobile World Congress. The announcement immediately went viral (and I got to watch it all unfold in real-time in the Conversation Suite).  There’s so much buzz and excitement in the media that it was hard not to notice something big was going on. I &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/01/masterpass-a-millennial-point-of-view/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>If you haven’t heard by now we introduced <a href="http://www.wired.com/gadgetlab/2013/02/mastercard-masterpass/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">MasterPass</span></strong></a> this week at <a href="http://newsroom.mastercard.com/digital-press-kits/the-future-of-payments-is-here-mastercard-at-mobile-world-congress-2013/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Mobile World Congress</span></strong></a>. The announcement immediately went viral (and I got to watch it all unfold in real-time in the <strong><a href="http://www.youtube.com/watch?v=1o2zZpjOooE" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Conversation Suite</span></a></strong>).  There’s so much buzz and excitement in the media that it was hard not to notice something big was going on. I think it’s a testament to a service that we have all been waiting for. Certainly as a millennial, the only way to pay is the digital way…</p>
<p>But don’t just take one <strong><a href="http://mashable.com/2011/10/13/millenials-mobile-infographic/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">millennial’s</span></a></strong> POV. I asked my friends and family what they thought and they came back saying MasterPass will enable them to pay for the things they need – no matter where they are.</p>
<p>The enthusiasm around MasterPass was generated so quickly among my peers because this is something that just <strong></strong><a href="http://www.nbcnews.com/id/14560871/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">makes sense</span></strong></a> for us. After all, we were born in an era of technology and computers. We rarely go anywhere without our phones, so it’s a natural progression to start using them to make payments. It was refreshing to not have to explain every detail of my work; MasterPass is something my friends just understood.</p>
<p>What about you? What do you think about MasterPass? And, how do you see MasterPass adding value to your life? Let us know in the comments section below or tweet us <a href="https://twitter.com/MasterCardNews" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">@MasterCardNews</span></strong> </a>using #MasterPass.</p>
<p><iframe src="http://www.youtube.com/embed/ehkYyVuWMYI?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Update: Poll Results Revealed: Roses are Red, Violets are Blue, We Love Electronic Payments, What about You?</title>

		<link>http://newsroom.mastercard.com/2013/02/05/roses-are-red-violets-are-blue-we-love-electronic-payments-what-about-you/</link>

		<comments>http://newsroom.mastercard.com/2013/02/05/roses-are-red-violets-are-blue-we-love-electronic-payments-what-about-you/#comments</comments>

		<pubDate>Tue, 05 Feb 2013 15:14:33 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Cardholder benefits]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=26095</guid>


		<description><![CDATA[Update 2/15/13: The Results are in&#8230;      Thanks to all of our lovebirds who voted. 57% of voters said when it comes to electronic payments, they love it all: convenience, speed and security.   &#160; &#160; ____________________________________________________________________________________________________ With Valentine’s Day around the corner, we want to know what you LOVE about electronic payments. Is it &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/02/05/roses-are-red-violets-are-blue-we-love-electronic-payments-what-about-you/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<h1><span style="color: #ff9900;"><strong>Update 2/15/13: The Results are in&#8230;</strong></span> </h1>
<p><em><a href="http://newsroom.mastercard.com/2013/02/05/roses-are-red-violets-are-blue-we-love-electronic-payments-what-about-you/vdayresults/" rel="attachment wp-att-26513"><img class="size-full wp-image-26513 alignleft" style="border: black 2px solid;" title="Valentine's Day Poll Results" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/02/VDayResults.png" alt="" width="199" height="302" /></a></em></p>
<p><em></em> </p>
<p><em></em> </p>
<p><em>Thanks to all of our lovebirds who voted. 57% of voters said when it comes to electronic payments, they love it all: convenience, speed and security. </em> </p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><strong><span style="color: #808080;">____________________________________________________________________________________________________</span></strong></p>
<p>With <a href="http://www.huffingtonpost.com/2011/02/13/funny-valentines-day-quotes_n_822197.html#s239522&amp;title=Lewis_Black" target="_blank"><strong>Valentine’s Day</strong></a> around the corner, we want to know what you <strong>LOVE</strong> about <a href="http://newsroom.mastercard.com/digital-press-kits/pioneers-and-payments-going-beyond-cash/" target="_blank"><strong>electronic payments</strong></a>. Is it the <a href="http://money.howstuffworks.com/personal-finance/online-banking/electronic-payment2.htm" target="_blank"><strong>convenience</strong></a> of not having to count out cash, the speed of swiping (or <a href="http://www.mastercard.us/paypass.html#/home/" target="_blank"><strong>tapping</strong></a>) and going on your way or is it simply knowing your money is being handled in a <a href="http://www.mastercard.us/security.html" target="_blank"><strong>secure</strong></a> way?</p>
<p>These are all reasons to fall in love this Valentine’s Day. We’re curious: will cupid’s arrow be striking you and your MasterCard?</p>
<div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>What do you love most about electronic payments?</p><div class="quiz" id="quiz-26098">

	<form action="" class="quiz_form_26098">

		<ul>
							<li><input type="radio" name="answer" value="1" /> Convenience</li>
							<li><input type="radio" name="answer" value="2" /> Speed</li>
							<li><input type="radio" name="answer" value="3" /> Security</li>
							<li><input type="radio" name="answer" value="4" /> All of the above</li>
							<li><input type="radio" name="answer" value="5" /> None of the above, I prefer cash</li>
					</ul>

		<input type="hidden" name="action" value="mc_quizzes_vote_ajax" />
		<input type="hidden" name="quiz_id" class="quiz_id" value="26098" />
		<input type="hidden" name="quiz_lang" class="quiz_lang" value="" />

	</form>

	<input type="button" value="vote" class="quiz_submit" rel="26098" />

</div></div>
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		<title>Update: POLL Results Revealed: Splitting the Check: Cash or Card?</title>

		<link>http://newsroom.mastercard.com/2013/01/28/poll-splitting-the-check-cash-or-card/</link>

		<comments>http://newsroom.mastercard.com/2013/01/28/poll-splitting-the-check-cash-or-card/#comments</comments>

		<pubDate>Mon, 28 Jan 2013 16:39:54 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Card benefits]]></category>
		<category><![CDATA[cashless]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=25795</guid>


		<description><![CDATA[Update 2/04/13: The Results are in&#8230; &#160; The results are in! 91% of voters go cashless when it’s time to pay the bill. Thanks to all our voters; be sure to check back for our Valentine’s Day poll. &#160; &#160; &#160; &#160; &#160;  ____________________________________________________________________________________________________ We’ve all been there… that awkward moment when the bill comes &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/01/28/poll-splitting-the-check-cash-or-card/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<h1><span style="color: #ff9900;"><strong>Update 2/04/13: The Results are in&#8230;</strong></span></h1>
<p><a href="http://newsroom.mastercard.com/2013/01/28/poll-splitting-the-check-cash-or-card/dinner-results/" rel="attachment wp-att-26108"><img class="size-full wp-image-26108 alignleft" style="border: black 2px solid;" title="Dinner results" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/01/Dinner-results.png" alt="" width="241" height="246" /></a></p>
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<p><em>The results are in! </em><strong>91%</strong><em> of voters go cashless when it’s time to pay the bill. Thanks to all our voters; be sure to check back for our Valentine’s Day poll.</em></p>
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<p> <strong><span style="color: #808080;">____________________________________________________________________________________________________</span></strong></p>
<p>We’ve all been there… that awkward moment when the bill comes at a restaurant and everyone starts scrambling to split the check.</p>
<p><img class="wp-image-25796 alignright" title="Restaurant Bill " src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/01/Restaurant-Bill.jpg" alt="" width="215" height="224" /></p>
<p>Who’s going to pay <span style="color: #3366ff;"><a href="http://tech.fortune.cnn.com/2012/07/09/dorsey-square-death-cash/" target="_blank"><span style="color: #3366ff;"><strong>cash</strong></span></a></span>, who’s paying with a card, who has small change, what about the tip?</p>
<p>We want to know your preferred way to pay when you’re <span style="color: #3366ff;"><a href="http://newsroom.mastercard.com/2011/08/30/cashless-at-commerce/" target="_blank"><span style="color: #3366ff;"><strong>out to eat</strong></span></a></span>. Are you the type to count your cash, or swipe and go? Do you encourage those you are with to use a certain method to make things easier?  </p>
<p>Take our poll and leave a comment to share some of your restaurant experiences!</p>
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<div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>Going out to dinner? What is your preferred way to pay?</p><div class="quiz" id="quiz-25710">

	<form action="" class="quiz_form_25710">

		<ul>
							<li><input type="radio" name="answer" value="1" /> Cash</li>
							<li><input type="radio" name="answer" value="2" /> Card</li>
					</ul>

		<input type="hidden" name="action" value="mc_quizzes_vote_ajax" />
		<input type="hidden" name="quiz_id" class="quiz_id" value="25710" />
		<input type="hidden" name="quiz_lang" class="quiz_lang" value="" />

	</form>

	<input type="button" value="vote" class="quiz_submit" rel="25710" />

</div></div>
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		<title>Update: POLL Results Revealed: A 2013 with Less Cash? That’s a New Year’s Resolution we can all Keep</title>

		<link>http://newsroom.mastercard.com/2013/01/04/a-2013-with-less-cash-thats-a-new-years-resolution-we-can-all-keep/</link>

		<comments>http://newsroom.mastercard.com/2013/01/04/a-2013-with-less-cash-thats-a-new-years-resolution-we-can-all-keep/#comments</comments>

		<pubDate>Fri, 04 Jan 2013 15:57:38 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[2013]]></category>
		<category><![CDATA[Card benefits]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Resolution]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=25109</guid>


		<description><![CDATA[Update: We asked and you answered. 93% of voters are starting the year off right and will be using less cash in 2013; 55% of voters will use less cash in order to earn more rewards. Thanks to all who took our poll and please look out for our next poll: we’ll be getting your &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/01/04/a-2013-with-less-cash-thats-a-new-years-resolution-we-can-all-keep/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<h1><span style="color: #ff9900;"><strong>Update:</strong></span></h1>
<p><img class="wp-image-25688 alignleft" style="margin: 2px; border: black 2px solid;" title="Poll Results: Why will you use less cash in 2013? " src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/01/Poll-Results.png" alt="" width="223" height="355" /><em>We asked and you answered. <strong>93%</strong> of voters are starting the year off right and will be using less cash in 2013; 55% of voters will use less cash in order to earn more rewards. Thanks to all who took our poll and please look out for our next poll: we’ll be getting your feedback on dining out.</em></p>
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<p>It’s that time of year again…the beginning. Time to set goals for the year to come and resolve to make changes. So why not make 2013 the year you use less cash?</p>
<p>There are significant financial and social <strong><a href="http://newsroom.mastercard.com/2012/04/20/do-you-know-what-cash-costs/" target="_blank">costs to cash</a></strong>. Ever think about how much it costs to produce and transport cash? But it isn’t just governments; consumers find themselves using cash less for a host of reasons: <strong><a href="http://tech.fortune.cnn.com/2012/07/09/dorsey-square-death-cash/" target="_blank">convenience</a></strong>, concerns about cash being <strong><a href="http://www.dailymail.co.uk/health/article-1346026/Cash-machines-dirty-public-toilets.html" target="_blank">dirty</a></strong>, security, rewards and an easier time keeping a budget.</p>
<p>I know what you’re thinking, “I never keep my <strong><a href="http://www.forbes.com/sites/work-in-progress/2012/01/03/why-your-new-years-resolution-will-fail-by-february-1/" target="_blank">New Year’s Resolutions</a></strong>.” Admittedly, I’ve failed at keeping several of my own, but using less cash might not be as difficult as watching less TV, trying something new or waking up far too early each morning to start an exercise routine.</p>
<p style="text-align: center;"><img class="wp-image-25125 aligncenter" title="2013 Resolution: Going Cashless" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/01/Becca-Cashless-2013.jpg" alt="A 2013 with less cash? That's a New Year's Resolution we can all keep. " width="385" height="515" /></p>
<p>What appeals to me about using my card are the rewards I accrue. If I reach for my card instead of cash, I get points for every dollar I spend. At the end of the year, that adds up to a flight to that <strong><a href="http://travel.yahoo.com/ideas/10-amazing-exotic-vacations.html?page=all" target="_blank">vacation</a></strong> I’ve always wanted to go on, an entirely new collection of shoes or a savings for my next several car payments (sometimes you need to be practical).</p>
<p> Are you ready to resolve to use less cash?</p>
<div class="quiz_container"><div class="quiz_header"><h4>Take Our Poll</h4></div><p>Why will you use less cash in 2013?</p><div class="quiz" id="quiz-25115">

	<form action="" class="quiz_form_25115">

		<ul>
							<li><input type="radio" name="answer" value="1" /> I like earning rewards with my credit card</li>
							<li><input type="radio" name="answer" value="2" /> I like my monthly statements and can better manage my finances when I use debit, credit or prepaid cards</li>
							<li><input type="radio" name="answer" value="3" /> I want a safer way to pay</li>
							<li><input type="radio" name="answer" value="4" /> I won’t, I still prefer cash</li>
					</ul>

		<input type="hidden" name="action" value="mc_quizzes_vote_ajax" />
		<input type="hidden" name="quiz_id" class="quiz_id" value="25115" />
		<input type="hidden" name="quiz_lang" class="quiz_lang" value="" />

	</form>

	<input type="button" value="vote" class="quiz_submit" rel="25115" />

</div></div>
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		<title>Young Entrepreneur Credits Cashless Technology With NFTE Win</title>

		<link>http://newsroom.mastercard.com/2012/11/29/young-entrepreneur-credits-cashless-technology-with-nfte-win/</link>

		<comments>http://newsroom.mastercard.com/2012/11/29/young-entrepreneur-credits-cashless-technology-with-nfte-win/#comments</comments>

		<pubDate>Thu, 29 Nov 2012 14:30:47 +0000</pubDate>

		<dc:creator>Vincent Quigg</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[MasterCard in the Community]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Entrepreneurs]]></category>
		<category><![CDATA[iPhone Repair]]></category>
		<category><![CDATA[iRepair]]></category>
		<category><![CDATA[mastercard]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[NFTE]]></category>
		<category><![CDATA[NFTE Business Plan competition]]></category>
		<category><![CDATA[Small business]]></category>
		<category><![CDATA[Young Entrepreneurs]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=24192</guid>


		<description><![CDATA[It finally happened!  October 11, 2012, all the many hours of preparation were put to the test. I was in New York, presenting my business plan to a panel of NFTE judges from across the USA.  There was fierce competition from the other young entrepreneurs but I am happy to say I won the $25,000!  &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/11/29/young-entrepreneur-credits-cashless-technology-with-nfte-win/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>It finally happened!  October 11, 2012, all the many hours of preparation were put to the test. I was in New York, <a href="http://vimeo.com/52163412" target="_blank"><strong>presenting</strong></a> my business plan to a panel of <strong><a href="http://www.nfte.com/" target="_blank">NFTE</a> </strong>judges from across the USA.  There was fierce competition from the other young entrepreneurs but I am happy to say I won the $25,000! </p>
<p style="text-align: center;"><img class="size-full wp-image-24198 aligncenter" title="Vincent Quigg NFTE MasterCard" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/11/Vincent-Quigg-NFTE-MasterCard1.jpg" alt="" width="242" height="298" /></p>
<p style="text-align: justify;">In 2010, I was a high school student looking to make some extra cash &#8211; buying and selling iPhones on Craigslist, selling P90X, selling collectibles, etc.  A manager at Best Buy hired me the day I turned 16, and I stayed for 2 years. There I learned about technology, customers, and how to balance a budget.  Subsequently, I made “iRepair”, an iPhone repair business, the business plan for my NFTE class. I learned how to repair phones, found a supplier, and advertised via <a href="http://www.facebook.com/techworldfix" target="_blank"><strong>social networks</strong></a><strong>.</strong> I won my classroom and regional NFTE business plan competitions. I expanded the business to do more than just repair iPhones and changed the name to <a href="http://www.techworldfix.com./" target="_blank"><strong><em>TechWorld</em></strong></a>.</p>
<p>Throughout the NFTE experience, I met many people who were eager to help my business grow; entrepreneurs, teachers, and coaches from the corporate sector.  These mentors helped me make my business plan the best in the country. The insight they provided and their confidence in me is invaluable.</p>
<p>Today, I’m in college and running this small business.  I’m not exactly sure what the next phase will be, because we are still somewhat at the mercy of Apple, but now we service phones all around the USA with an average 2-3 day return or locally in under 45 minutes – all taking payments online!</p>
<p>I want to thank NFTE, and most importantly <a href="http://newsroom.mastercard.com/" target="_blank"><strong>MasterCard</strong></a>, for giving me this opportunity. They’ve revolutionized the cashless payment system that allows my business to thrive. Without their sponsorship to support NFTE, kids like me couldn’t take this life changing journey.</p>
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		<title>Shariah-Compliant MasterCard Points the Way to Mecca</title>

		<link>http://newsroom.mastercard.com/2012/10/16/shariah-compliant-mastercard-points-the-way-to-mecca/</link>

		<comments>http://newsroom.mastercard.com/2012/10/16/shariah-compliant-mastercard-points-the-way-to-mecca/#comments</comments>

		<pubDate>Tue, 16 Oct 2012 17:26:02 +0000</pubDate>

		<dc:creator>Sumon Miah</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Card benefits]]></category>
		<category><![CDATA[Financial inclusion]]></category>
		<category><![CDATA[InfoTec]]></category>
		<category><![CDATA[mastercard]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Qibla]]></category>
		<category><![CDATA[Shariah-Compliant]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=22833</guid>


		<description><![CDATA[On October 9th, 2012, Al Hilal Bank announced the launch of its Qibla credit card, developed in association with MasterCard and InfoTec Systems.  At the press of a button a digital compass locates the direction of the Kaaba (the sacred building at Mecca), to which Muslims turn at prayer. Now, when you think about the &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/10/16/shariah-compliant-mastercard-points-the-way-to-mecca/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>On October 9<sup>th</sup>, 2012, Al Hilal Bank announced the launch of its <strong><a href="http://www.cpifinancial.net/news/post/16103/al-hilal-bank-introduces-worlds-first-qibla-locator-credit-card" target="_blank">Qibla credit card</a></strong>, developed in association with MasterCard and <strong><a href="http://infotec-systems-corporation.sbcontract.com/profile.htm" target="_blank">InfoTec Systems</a></strong>.  At the press of a button a <strong><a href="http://bottomline.nbcnews.com/_news/2012/10/12/14372544-mastercard-for-muslims-points-way-to-mecca?lite" target="_blank">digital compass</a></strong> locates the direction of the Kaaba (the sacred building at Mecca), to which Muslims turn at prayer.</p>
<p>Now, when you think about the payment card you prefer to use, the benefits are most likely a top indicator and reason it becomes your preferred card.  Having access to a card that incorporates benefits directly related to one’s <a href="http://www.qfinance.com/dictionary/shariah-compliant" target="_blank"><strong>core beliefs</strong> </a>is indeed cutting-edge, and as a practicing Muslim I am excited about this product and its ability to raise awareness of the Islamic faith.</p>
<p>Ongoing diversity and financial inclusion will not only change the way we think about our business, but also provides unique opportunities for MasterCard to leverage its technology to connect people around the world despite our differences. It helps build cultural intelligence in order to succeed and lead in innovation.</p>
<p>As the Purchase chapter lead of <strong><a href="http://www.mastercard.com/corporate/careers/business-resource-groups.html" target="_blank">EAST BRG</a></strong>, it’s great to see that Qibla credit card reflect our capability to develop a highly innovative payment solution that caters to the need of the local marketplace. The Qibla credit card is one of the <strong><a href="http://newsroom.mastercard.com/press-releases/nakumatt-introduces-one-million-mastercard-prepaid-cards-to-kenyans/" target="_blank">many ways</a></strong> MasterCard is catering to the needs of the consumers, and hopefully making their lives easier&#8230;</p>
<p>What other ways can MasterCard identify unmet needs and identify new opportunities?</p>
<p><iframe src="http://www.youtube.com/embed/6LTs24JWIzU?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Cash vs. Credit? For Millennials it’s a No-Brainer</title>

		<link>http://newsroom.mastercard.com/2012/10/16/cash-vs-credit-for-millennials-its-a-no-brainer/</link>

		<comments>http://newsroom.mastercard.com/2012/10/16/cash-vs-credit-for-millennials-its-a-no-brainer/#comments</comments>

		<pubDate>Tue, 16 Oct 2012 14:14:07 +0000</pubDate>

		<dc:creator>Matthew Hershey</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[Card benefits]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[College]]></category>
		<category><![CDATA[electronic payments]]></category>
		<category><![CDATA[Millennial]]></category>
		<category><![CDATA[Textbooks]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=22787</guid>


		<description><![CDATA[When I was out to dinner with a couple of friends, an interesting thing happened when it came time to split the bill. My friend Justin and I took out our cards, but my friend Alex chose to pay with cash.  Justin immediately scoffed. “Wow,&#8221; he said, &#8220;who pays with cash anymore?”  From convenience to &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/10/16/cash-vs-credit-for-millennials-its-a-no-brainer/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>When I was out to dinner with a couple of friends, an interesting thing happened when it came time to split the bill. My friend Justin and I took out our cards, but my friend Alex chose to pay with cash.  Justin immediately scoffed. “Wow,&#8221; he said, &#8220;who pays with cash anymore?”  From convenience to saving us money, using our cards seems like a <strong><a href="http://www.tetoncomm.net/pulse/po2011_marapr/story_2.htm" target="_blank">no-brainer to millennials.</a></strong></p>
<p>I found myself in a similar situation to many college students across the country this past September&#8211;I had to buy my textbooks. Needless to say, my initial excitement for my classes was quickly stunted by the reality that purchasing my books would cost me a pretty penny. To make matters worse, it seemed like everyone was buying their books on that same day. Daunted by the long lines and discouraged by the sky-high costs, I was in a state of dismay. I briefly considered the idea of putting up with the prices and waiting in line, but then I remembered I had my MasterCard.</p>
<p>My MasterCard saved the day. I abandoned my fellow students stuck in the bookstore gridlock and rushed back to my dorm room. Reading lists in hand, I logged <strong><a href="http://www.chegg.com/" target="_blank">onto a website</a></strong> that sells textbooks at a discounted price. In no time at all, I had purchased all of my books for hundreds of dollars less than what they would have cost at the bookstore.</p>
<p>Using my MasterCard made the process of buying books safer, faster and yes, much cheaper. Prior to this summer, I wouldn&#8217;t have given much thought to how useful my card really is. Having participated in the <strong><a href="http://newsroom.mastercard.com/2012/08/13/did-you-hear-cash-won-the-mastercardchallenge/" target="_blank">#MasterCardChallenge</a></strong>, I have much greater appreciation for the piece of plastic in my wallet that saves me time, money and peace of mind.</p>
<p> <img class="alignnone size-full wp-image-22800" title="College Bookstore" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/10/college-bookstore.jpg" alt="" width="448" height="299" /></p>
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		<title>35,000 Feet in the Air: Reflections on Cash Payments, Literally…</title>

		<link>http://newsroom.mastercard.com/2012/09/14/35000-feet-in-the-air-reflections-on-cash-payments-literally/</link>

		<comments>http://newsroom.mastercard.com/2012/09/14/35000-feet-in-the-air-reflections-on-cash-payments-literally/#comments</comments>

		<pubDate>Fri, 14 Sep 2012 17:59:50 +0000</pubDate>

		<dc:creator>Curtis Webb</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Financial inclusion]]></category>
		<category><![CDATA[Financial literacy]]></category>
		<category><![CDATA[Millennial]]></category>
		<category><![CDATA[Unbanked]]></category>
		<category><![CDATA[Youth]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=20836</guid>


		<description><![CDATA[Hearing the flight attendant over the loud speaker got me thinking about consumers who still very much rely on cash.  “Thank you for flying with us.  In addition to our complementary soft drinks, we are offering beer for $6 and wine for $7.”  The next line was priceless: “Cash is not accepted on this flight, &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/09/14/35000-feet-in-the-air-reflections-on-cash-payments-literally/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>Hearing the flight attendant over the loud speaker got me thinking about consumers who still very much rely on cash.  “Thank you for flying with us.  In addition to our complementary soft drinks, we are offering beer for $6 and wine for $7.”  The next line was priceless: “<strong><a href="http://www.bankingmyway.com/save/new-airline-policy-cashless-cabin" target="_blank">Cash is not accepted </a></strong>on this flight, we only accept major credit cards,” she confirmed.</p>
<p>As part of the MasterCard Bill Payment team, I started to reflect on <a href="http://web.worldbank.org/WBSITE/EXTERNAL/TOPICS/EXTFINANCIALSECTOR/0,,contentMDK:23174014~pagePK:210058~piPK:210062~theSitePK:282885,00.html" target="_blank"><strong>unbanked</strong></a> and underbanked consumers around the world. Imagine what it might feel like to wait in line for hours at a biller’s location to pay a bill in person with cash.  And then to trust the biller wrote the correct account number and payment amount down on a piece of paper. Talk about an opportunity to improve the consumer’s experience in nascent and emerging markets.</p>
<p>Even in the developed U.S., there is an opportunity to improve the consumer’s bill payment experience with cash.  For example, checking services impose high convenience fees to consumers. Luckily, MasterCard provides solutions like <strong><a href="http://www.mastercard.us/prepaid-everyday-card.html" target="_blank">prepaid</a></strong> and payroll cards that allow consumers to confidently participate in the global economy in ways not possible decades ago.</p>
<p>35,000 feet above ground, I reflected on what MasterCard is doing to provide tools for <strong><a href="http://www.mastercard.us/financial-education/programs.html" target="_blank">financial literacy</a></strong> and inclusion to consumers around the world.  I love experiencing what our <strong><a href="http://newsroom.mastercard.com/tag/mastercard-labs/" target="_blank">Research and Development team</a></strong> is whipping up in their “Labs” and what we do to provide cardholders with <strong><a href="http://www.mastercard.us/priceless-cities/newyork/" target="_blank">priceless experiences</a></strong> only possible with a MasterCard.</p>
<p><img class="alignnone size-full wp-image-20839" title="Clouds from plane" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/09/Clouds-from-plane.jpg" alt="" width="336" height="448" /></p>
<p>As the plane neared the airport and the flight attendant reminded us passengers to turn off our electronic devices, I powered down excited about the tremendous opportunity MasterCard has to serve and better the consumer’s experience while <strong><a href="http://www.mastercard.com/corporate/_assets/swf/play.swf?h=live&amp;t=flv/us&amp;v=12-MCA-3296_By_The_Numbers_MOV_4_4_12" target="_blank">ridding the world of cash</a></strong>.</p>
<p>How can electronic payments improve the consumer’s experience?  Join the conversation and share below.</p>
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		<title>Poll: Shopping till you Drop Just got Simpler</title>

		<link>http://newsroom.mastercard.com/2012/09/07/poll-shopping-till-you-drop-just-got-simpler/</link>

		<comments>http://newsroom.mastercard.com/2012/09/07/poll-shopping-till-you-drop-just-got-simpler/#comments</comments>

		<pubDate>Fri, 07 Sep 2012 19:00:08 +0000</pubDate>

		<dc:creator>Rebecca Kaufman</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[coupon]]></category>
		<category><![CDATA[Millennial]]></category>
		<category><![CDATA[poll]]></category>
		<category><![CDATA[rewards]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Youth]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=20789</guid>


		<description><![CDATA[Yesterday, we made an announcement that we acquired Truaxis, Inc. This will enable MasterCard to deliver relevant credit and debit card-linked offers to consumers. Our integration will allow for real-time offer delivery coupled with advanced analytics to ensure consumers get more meaningful offers. As a millennial, I love digital deals, but my inbox seems flooded &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/09/07/poll-shopping-till-you-drop-just-got-simpler/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>Yesterday, we made an <strong><a href="http://newsroom.mastercard.com/press-releases/mastercard-acquires-truaxis-inc-to-enhance-delivery-of-personalized-shopping-offers-and-rewards-to-consumers/" target="_blank">announcement</a></strong> that we acquired <strong><a href="http://www.truaxis.com/" target="_blank">Truaxis, Inc</a></strong>. This will enable MasterCard to deliver relevant credit and debit card-linked offers to consumers. Our integration will allow for real-time offer delivery coupled with advanced analytics to ensure consumers get more meaningful offers.</p>
<p>As a millennial, I love digital deals, but my inbox seems flooded with them every day. More often than not, I delete these without opening them, even though I signed up for these alerts. Sure, I love a great bargain but I’m not interested in purchasing something just because I can get it at a discounted price. I haven’t quite developed my <strong><a href="http://myfrugaladventures.com/2011/04/extreme-couponing-where-to-begin/" target="_blank">extreme couponing</a></strong> skills. That’s why I’m excited about this new deal. It will deliver more personalized, relevant deals based off my spending habits. I’m especially looking forward to the day when these offers pop up on my phone. How about you? What is the most convenient way for you to find, deals, sales or coupons?</p>
<p>[poll id="11"]</p>
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		<title>Back to School: Going Cashless Across the Country</title>

		<link>http://newsroom.mastercard.com/2012/09/06/back-to-school-going-cashless-across-the-country/</link>

		<comments>http://newsroom.mastercard.com/2012/09/06/back-to-school-going-cashless-across-the-country/#comments</comments>

		<pubDate>Thu, 06 Sep 2012 17:26:51 +0000</pubDate>

		<dc:creator>Samantha Yerks</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[GPS]]></category>
		<category><![CDATA[Millennial]]></category>
		<category><![CDATA[Smart phones]]></category>
		<category><![CDATA[Travel]]></category>
		<category><![CDATA[Youth]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=20683</guid>


		<description><![CDATA[After spending the summer watching the 50 others interns at MasterCard compete in the #MasterCardChallenge, I decided that I wanted to create my own challenge. The week-long road trip from New York to Los Angeles that I was embarking on the day after my internship finished seemed like the perfect chance to challenge myself to go &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/09/06/back-to-school-going-cashless-across-the-country/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>After spending the summer watching the 50 others interns at MasterCard compete in the <strong><a href="http://newsroom.mastercard.com/2012/06/27/cash-or-cashless-50-interns-will-embark-on-the-mastercardchallenge/" target="_blank">#MasterCardChallenge</a></strong>, I decided that I wanted to create my own challenge. The week-long road trip from New York to Los Angeles that I was embarking on the day after my internship finished seemed like the perfect chance to challenge myself to go cashless.</p>
<p>If this was 20 years ago, I’d probably have loads of maps, mixtapes (I’m talking about <a href="http://en.wikipedia.org/wiki/Compact_Cassette" target="_blank"><strong>cassettes</strong></a>), travel books and of course, cash stuffed in my wallet and hidden in envelopes in suitcases.</p>
<p>But this is 2012. And I’m a <a href="http://newsroom.mastercard.com/2012/08/23/mastercardchallenge-tapping-the-power-of-the-millennial-generation/" target="_blank"><strong>Millennial</strong></a>.</p>
<p>With minimal planning besides a basic route, all we needed was a GPS, our smartphones and a MasterCard. With a combination of debit, credit and prepaid cards, and some cash for emergencies, we took off without looking back.</p>
<p>I found that as a cashless traveler, I really had almost no trouble at all. There were very few instances where I had to use cash. <strong><a href="http://www.nps.gov/shen/index.htm" target="_blank">Shenandoah National Park </a></strong>and the <strong><a href="http://www.nps.gov/grca/planyourvisit/index.htm" target="_blank">Grand Canyon</a></strong> both accepted credit cards; even the smallest restaurants weren’t cash-only; and obviously hotels only accepted a valid card.  The only instances where I had issues were <strong><a href="http://www.marketwatch.com/story/new-customer-data-from-usa-technologies-shows-cashless-sales-84-higher-after-one-year-of-cashless-adoption-2012-06-19" target="_blank">vending machines</a></strong> for snacks and the tolls through New York, Pennsylvania and New Jersey. However, we already know that these have been replaced with cashless methods.</p>
<p>Not checking into hotels until 1 a.m. on some long driving days, it was a load off my shoulders (and wallet) not to worry about having tons of cash on me. I was also able to track my spending, as well as of my fellow travelers, in order to ensure we were splitting the costs evenly.</p>
<p><img class="alignnone size-full wp-image-20689" title="Grand Canyon Sign" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/09/Grand-Canyon-Sign.jpg" alt="" width="336" height="406" /></p>
<p>But overall, the biggest takeaway I had from my #cashless road trip would be the emergence of mobile phones in every day traveling. There is a lot of buzz around mobile payments right now and I can see even clearer now as to why. Like I said earlier, we left with a GPS, our smartphones and cards. But in all honesty, we didn’t need the GPS – a smartphone could have done the work for us (and sometimes did). But while paying for things with plastic cards posed almost no problems, why do we still have to carry them around? I didn’t encounter too many places, maybe only one that wasn’t a chain, which accepted mobile payments. But if we have come to a time when cash isn’t needed and our phones can do everything for us &#8211; when will mobile payments be fully embraced?</p>
<p>On any future road trip, I’m ready for the #cashless challenge. Are you?</p>
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		<title>#MasterCardChallenge: Tapping the Power of the Millennial Generation</title>

		<link>http://newsroom.mastercard.com/2012/08/23/mastercardchallenge-tapping-the-power-of-the-millennial-generation/</link>

		<comments>http://newsroom.mastercard.com/2012/08/23/mastercardchallenge-tapping-the-power-of-the-millennial-generation/#comments</comments>

		<pubDate>Thu, 23 Aug 2012 13:16:25 +0000</pubDate>

		<dc:creator>Anne Hubert</dc:creator>

				<category><![CDATA[Cashless Generation]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Youth]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=20006</guid>


		<description><![CDATA[Anne Hubert is a Senior Vice President at Viacom Media Networks, where she leads the consulting practice of Scratch, a creative swat team that drives innovation. Let’s face it: this generation is Millennializing everything in its path – from who we are, to what we make, to how we engage, what we own and what &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/08/23/mastercardchallenge-tapping-the-power-of-the-millennial-generation/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Anne Hubert is a Senior Vice President at Viacom Media Networks, where she leads the consulting practice of Scratch, a creative swat team that drives innovation.</em></p>
<p>Let’s face it: this generation is Millennializing everything in its path – from who we are, to what we make, to how we engage, what we own and what we share.</p>
<p>At <strong><a href="http://www.mtvscratch.com/#!/" target="_blank">Scratch</a></strong>, we’re seeing the Millennial generation challenge so many industries. In our business and across <strong><a href="http://blog.viacom.com/brands/" target="_blank">Viacom</a></strong>, we obsess over Millennials because they are literally transforming our business.</p>
<p>MasterCard’s formation of the YoPro BRG was a great move from day one. From its launch in 2010, to the recent <strong><a href="http://newsroom.mastercard.com/2012/07/27/yopro-shaping-the-future-of-commerce/" target="_blank">global webcast</a></strong>, this group is a powerful way for MasterCard to harness the power of Millennials and invite them to create the future. The <strong><a href="http://newsroom.mastercard.com/2012/06/27/cash-or-cashless-50-interns-will-embark-on-the-mastercardchallenge/" target="_blank">#MasterCardChallenge</a></strong> is another great development: elevating young voices within the organization, amplifying them beyond, and welcoming transformation – it’s our best shot at winning, with them and in the world they will create.</p>
<p>When it comes to the fast-evolving world of payments, we know Millennials won’t stand by and wait. Our research shows that Millennials evaluate brands differently than older generations. Payments are no exception, and it’s an area ripe for reinvention. Some themes we see emerging within the generation feel particularly relevant:</p>
<ul>
<li>Millennials live in what we’re calling the “Apiary”– a hive-mind mentality that is the resource and reality of their lives. They are deciding, creating and consuming collectively, collaboratively and socially. Whether through collaborative consumption platforms, or projects like <span style="text-decoration: underline;"><strong><a href="http://www.exquisiteforest.com/" target="_blank">This Exquisite Forest</a></strong></span>, the apiary is the world they inhabit and collaboration is the norm.</li>
<li>They’re gettin’ after it – through side hustles and <span style="text-decoration: underline;"><strong><a href="http://www.forbes.com/sites/larissafaw/2012/07/19/how-millennials-are-redefining-their-careers-as-hustlers/" target="_blank">sidepreneurship</a></strong></span>, we’re seeing Millennials going after their dream jobs. Just look at <span style="text-decoration: underline;"><strong><a href="http://www.ted.com/talks/thomas_suarez_a_12_year_old_app_developer.html" target="_blank">Thomas Suarez</a></strong></span> or <span style="text-decoration: underline;"><a href="http://www.milliepeartreecupcakesandmore.com/" target="_blank"><strong>Millie Peartree</strong></a></span></li>
<li>This is the generation of lifetrackers, from where they go out (see <span style="text-decoration: underline;"><strong><a href="https://foursquare.com/" target="_blank">Foursquare</a></strong></span>) to how they make and share memories (see <span style="text-decoration: underline;"><strong><a href="http://instagram.com/" target="_blank">Instagram</a></strong></span>). Digital breadcrumbs are part of their world and built into who they are.</li>
</ul>
<p>In all, they&#8217;re a generation built on collaboration, entrepreneurship, and transparency. And it’s not just them – they are emblems of the ways the world is changing. How will you embrace them? Crack that question and you’re off to a good start. Can’t wait to see where the YoPros take us next.</p>
<p><img class="alignnone  wp-image-20441" title="Sratch" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/08/Sratch.jpg" alt="" width="645" height="484" /></p>
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