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	<title>MasterCard Social Media Newsroom &#187; Cashless Pioneers</title>

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	<link>http://newsroom.mastercard.com</link>

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		<title>Driving Lebanon to a Cashless World</title>

		<link>http://newsroom.mastercard.com/2013/05/15/driving-lebanon-to-a-cashless-world/</link>

		<comments>http://newsroom.mastercard.com/2013/05/15/driving-lebanon-to-a-cashless-world/#comments</comments>

		<pubDate>Wed, 15 May 2013 22:11:41 +0000</pubDate>

		<dc:creator>Randa Bdeir</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Contactless payments]]></category>
		<category><![CDATA[Credit card]]></category>
		<category><![CDATA[Lebanon]]></category>
		<category><![CDATA[PayPass]]></category>
		<category><![CDATA[Shopping]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=30159</guid>


		<description><![CDATA[MasterCard Cashless Pioneer: Bank Audie on Driving Lebanon to a Cashless World<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/05/15/driving-lebanon-to-a-cashless-world/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><strong><em>Randa Bdeir, Group Head of Electronic Banking &amp; Card Services at Bank Audi in Lebanon</em></strong></p>
<p>Lebanon is renowned as a shopping and fashion hub, and the country is fast emerging as one of the region’s leading markets when it comes to introducing innovative cashless payment solutions.</p>
<p>We recently joined hands with MasterCard and <strong><a href="http://www.abc.com.lb/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">ABC</span></a></strong> Malls to launch the <strong><a href="http://www.abc.com.lb/index.php?r=credit/default/howitworks" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Bank Audi ABC MasterCard Credit Card</span></a></strong> &#8211; a one-of-its-kind payment solution that offers the ground-breaking MasterCard® <em>PayPass</em>™ technology that allows cardholders to Tap &amp; Go™ as they make purchases in the mall.</p>
<p>This is the latest in a range of <strong>more than 50 payment solutions</strong> that we at Bank Audi have launched with MasterCard to encourage consumers in Lebanon to benefit from the many advantages of electronic payments.</p>
<p>We believe that contactless capabilities are a natural progression in the evolution of the payment process, and we look forward to witness the impact of these solutions towards realizing the vision of a world beyond cash.</p>
<p><iframe src="http://www.youtube.com/embed/TGXdvfHsSqk?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Cashless Order Up: Yemeksepeti Food Delivery Mobile App</title>

		<link>http://newsroom.mastercard.com/2013/04/26/cashless-order-up-yemeksepeti-food-delivery-mobile-app/</link>

		<comments>http://newsroom.mastercard.com/2013/04/26/cashless-order-up-yemeksepeti-food-delivery-mobile-app/#comments</comments>

		<pubDate>Fri, 26 Apr 2013 16:30:26 +0000</pubDate>

		<dc:creator>Nevzat Aydın</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Credit card]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[Turkey]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=29376</guid>


		<description><![CDATA[Nevzat Aydın, CEO and founder of Yemeksepeti and winner of the MasterCard Mobile Shopping Application Awards competition. As you might know, the one thing Turkish people love just as much as their phones is their food. Hence the idea to launch Yemeksepeti which brings consumers to their favorite food venues without any additional fee when ordering. &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/04/26/cashless-order-up-yemeksepeti-food-delivery-mobile-app/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><span style="color: #003300;"><em>Nevzat Aydın</em><strong><em>, </em></strong></span><em><span style="color: #003300;">CEO and founder of Yemeksepeti and <a title="MasterCard Mobile Shopping Application Awards" href="http://newsroom.mastercard.com/press-releases/mastercard-announces-winners-of-mobile-shopping-application-awards/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>winner</strong></span></a> of the MasterCard Mobile Shopping Application Awar</span></em><em><span style="color: #003300;">ds competition.</span></em></p>
<p><em></em><img class="wp-image-29380 alignright" title="Yemeksepeti, Turkey's number one food delivery service, Mobile App" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/04/Yemeksepeti_-logo1.jpg" alt="Yemeksepeti, Turkey's number one food delivery service" width="202" height="202" /></p>
<p><em> </em>As you might know, the one thing Turkish people love just as much as their phones is their food. Hence the idea to launch <a href="http://www.yemeksepeti.com/TR/Sehir-Secim/a.ys?redirectUrl=Default.aspx" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>Yemeksepeti</strong></span></a> which brings consumers to their favorite food venues without any additional fee when ordering. They simply have to browse the restaurants in their geographical locations, categorize them and then place the order whenever they want!</p>
<p>It is crucial for us to be in every place where the consumer is. Our conviction is that mobile is the future and this is why the mobile platform is so important for us. <strong>Currently more than 20% of all orders on Yemeksepeti are done via mobile phones and we expect that it will reach over 50 % by 2015!</strong></p>
<p>Since our launch, response from consumers has been fantastic. Credit card payment is extremely common to our business and enabling cashless payments  is very important  for seamless and practical experience for our customers.</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/Lx8le_rE0Xs?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Canada&#8217;s WagJag Embraces MasterPass</title>

		<link>http://newsroom.mastercard.com/2013/04/19/canadas-wagjag-embraces-masterpass/</link>

		<comments>http://newsroom.mastercard.com/2013/04/19/canadas-wagjag-embraces-masterpass/#comments</comments>

		<pubDate>Fri, 19 Apr 2013 20:37:02 +0000</pubDate>

		<dc:creator>Jonathan Naymark</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Canada]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[MasterPass]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[Shopping]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=29147</guid>


		<description><![CDATA[Jonathan Naymark is the Business Development Specialist at Torstar Digital, which owns and operates Canadian eCommerce sites WagJag and Jaunt.  As a Toronto-based business that connects millions of Canadians to thousands of merchant partners through our web properties, WagJag and Jaunt, Torstar Digital has been a cashless pioneer since acquiring WagJag in 2010.  While we’re &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/04/19/canadas-wagjag-embraces-masterpass/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><span style="color: #000000;"><em>Jonathan Naymark is the Business Development Specialist at Torstar Digital, which owns and operates Canadian eCommerce sites WagJag and Jaunt. </em></span></p>
<p>As a Toronto-based business that connects millions of Canadians to thousands of merchant partners through our web properties, WagJag and Jaunt, <strong><a href="http://www.torstardigital.com/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Torstar Digital</span></a></strong> has been a cashless pioneer since acquiring WagJag in 2010.  While we’re not clearing land like pioneers of yesteryear, we do like to think that we are chopping down retail barriers, helping Canadians discover great products and services offered for sale on <strong><a href="http://www.wagjag.com/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">WagJag</span></a></strong> and <strong><a href="http://www.jaunt.ca/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Jaunt</span></a></strong>.</p>
<p><iframe src="http://www.youtube.com/embed/F1JoQcvB8sU?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p><strong>While Canadians are becoming decreasingly cash-dependent, direct cash transactions still account for over 40% of all payment volumes in Canada. </strong> It should therefore be no surprise that online commerce, or eCommerce, is a small, but highly <strong><a href="http://www.huffingtonpost.ca/drew-green/canadian-online-retail_b_2935808.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">growing</span></a></strong>, sector in Canada.   <strong>Today eCommerce accounts for around 6% of all retail transactions; however, this is projected to grow to over $30B by 2015.</strong>  Ecommerce growth rates are significantly higher than offline retail growth.  Ecommerce has the opportunity to become a significant retail force in Canada providing new opportunities for retailers and consumers north of the 49<sup>th</sup> parallel.</p>
<p>The fast moving mobile payment ecosystem is integral to supporting the growth of eCommerce in Canada.  At WagJag a high percentage of our transactions are done via mobile device; therefore, any tools which help Canadians enter payment information quickly, securely and efficiently through our checkout pages is incredibly helpful.</p>
<p>WagJag and Jaunt were excited to support the launch of <strong><a href="http://www.paymentssource.com/news/mastercards-masterpass-debuts-in-canada-with-focus-on-e-commerce-3013806-1.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">MasterPass</span></a></strong> in Canada.  Providing a quick and secure payment option for our consumers is a win-win for our merchant partners and our consumers facilitating the promise of eCommerce in Canada; ensuring that WagJag is at the forefront of mobile payment innovation in Canada is certainly “Priceless”.</p>
<p>&nbsp;</p>
]]></content:encoded>

	

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		<title>A Cashless Future for Myanmar, One Step at a Time</title>

		<link>http://newsroom.mastercard.com/2013/03/27/a-cashless-future-for-myanmar-one-step-at-a-time/</link>

		<comments>http://newsroom.mastercard.com/2013/03/27/a-cashless-future-for-myanmar-one-step-at-a-time/#comments</comments>

		<pubDate>Wed, 27 Mar 2013 10:16:22 +0000</pubDate>

		<dc:creator>Kyu Kyu Maw</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Credit card]]></category>
		<category><![CDATA[Financial inclusion]]></category>
		<category><![CDATA[Myanmar]]></category>
		<category><![CDATA[Travel]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=28281</guid>


		<description><![CDATA[Ms. Kyu Kyu Maw is Assistant General Manager at Chatrium Hotel Royal Lake Yangon, in charge of Finance &#38; Administration for the hotel. IN MYANMAR, no one bats an eye when someone takes out a wad of cash from a plastic bag to pay for big ticket items and up till recently, electronic payment cards &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/27/a-cashless-future-for-myanmar-one-step-at-a-time/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Ms. Kyu Kyu Maw is Assistant General Manager at Chatrium Hotel Royal Lake Yangon, in charge of Finance &amp; Administration for the hotel.</em></p>
<p>IN<strong> </strong><a href="http://www.myanmar.com/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">MYANMAR</span></strong></a>, no one bats an eye when someone takes out a wad of cash from a plastic bag to pay for big ticket items and up till recently, electronic payment cards were non-existent. With the recent lifting of the US sanctions, Myanmar is finally coming of age as the country opens up. We are a 100% cash society &#8211; but this is set to change as Myanmar revolutionizes its <a href="http://newsroom.mastercard.com/press-releases/mastercard-becomes-first-international-payments-network-to-license-branded-cards-in-myanmar/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">banking industry</span></strong></a>. The Myanmar Central Bank has played an important role in contributing to the setup of the Myanmar Payments Union (MPU), resulting in the introduction of the <a href="http://in.reuters.com/article/2012/09/17/uk-myanmar-banking-idINLNE88G01U20120917" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">first-ever debit cards</span></strong></a> for its citizens in Sept 2012.</p>
<p><strong><a href="http://newsroom.mastercard.com/2013/03/20/a-cashless-future-for-myanmar-one-step-at-a-time/logo_chry/" rel="attachment wp-att-28346"><img class="alignright  wp-image-28346" title="Chatrium Hotel Royal Lake Yangon" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/03/Chatrium-Hotel-Royal-Lake-Yangon_Logo.jpg-200x145.jpg" alt="" width="160" height="116" /></a><a href="http://www.chatrium.com/chatrium_hotel_yangon/" target="_blank"><span style="color: #3366ff; text-decoration: underline;">Chatrium Hotel Royal Lake Yangon</span></a></strong> is fully embracing the call to go cashless. With the cooperation of <a href="http://www.cbbankmm.com/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">CB Bank</span></strong></a>, we were the first hotel in town to install an ATM machine within our premises, enabling easy withdrawals of cash, especially for tourists, who previously had to carry large amounts of foreign currency and only exchange it for local kyats upon arrival in Myanmar.</p>
<p>Now they can <a href="http://newsroom.mastercard.com/press-releases/mastercard-marks-another-first-in-myanmar-with-first-atm-transaction-using-a-mastercard-card/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">withdraw money</span></strong></a> as needed with their international payment cards. Additionally, enabling our guests to settle their hotel bill electronically has provided greater convenience and security as they can carry around less cash. To also encourage our staff to be part of a cashless future, we recently opened bank accounts for our employees and now their salaries are credited directly into their accounts. From an operations perspective, we managed to cut down the time and expense spent in previously preparing envelopes of monthly salaries for our staff.</p>
<p>While cash is still currently the predominant method of payment in Myanmar, we believe that electronic payments will create a positive impact not just for the people, but also for the nation. Chatrium Hotel Royal Lake Yangon is ever supportive and hopes to see our country move towards a cashless future, one step at a time.</p>
<p><iframe src="http://www.youtube.com/embed/ZQgwp_esJH8?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p><em>If you have used your MasterCard, Maestro or Cirrus-branded cards in Myanmar, we would love to hear from you! Leave a comment and let us know how MasterCard acceptance in Myanmar has impacted your trip to the Golden Land.</em></p>
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		<title>On the Go: German Startup myTaxi Embraces Cashless Technology</title>

		<link>http://newsroom.mastercard.com/2013/03/14/on-the-go-german-startup-mytaxi-embraces-cashless-technology/</link>

		<comments>http://newsroom.mastercard.com/2013/03/14/on-the-go-german-startup-mytaxi-embraces-cashless-technology/#comments</comments>

		<pubDate>Thu, 14 Mar 2013 23:59:24 +0000</pubDate>

		<dc:creator>Lina Wüller</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[Transit]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=27995</guid>


		<description><![CDATA[Lina Wüller is the PR manager for myTaxi.  Launching the first taxi-app in 2009, myTaxi became a global pioneer in the area of transportation. myTaxi is an on-demand taxi service that offers not only a direct connection between the passenger and taxi driver, but also enables a cashless and cardless billing process right there in the &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/14/on-the-go-german-startup-mytaxi-embraces-cashless-technology/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Lina Wüller is the PR manager for myTaxi. </em></p>
<div><span style="font-family: Calibri, sans-serif; font-size: small;">Launching the first taxi-app in 2009, <strong><a href="http://www.mytaxi.com/en/home.html" target="_blank"><span style="color: #3366ff; text-decoration: underline;">myTaxi</span></a></strong> became a global pioneer in the area of transportation. myTaxi is an on-demand taxi service that offers not only a direct connection betwee</span><span style="font-family: Calibri, sans-serif; font-size: small;">n </span><span style="font-family: Calibri, sans-serif; font-size: small;">the passenger and taxi driver, but also enables a cashless and cardless billing process right there in the taxi. myTaxi was the world&#8217;s first taxi app and currently has a network of  80,000 </span><span style="font-family: Calibri, sans-serif; font-size: small;">connected taxis  with over 2.3 million users in over 30 </span><span style="font-family: Calibri, sans-serif; font-size: small;">global <a href="http://www.mytaxi.com/en/passengers/mytaxi-in-your-city.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">cities</span></strong></a>.</span></div>
<div><a href="http://www.mytaxi.com/en/home.html" target="_blank"><span style="font-family: Calibri, sans-serif; font-size: small;"><img class=" wp-image-28071 alignright" title="myTaxi app Hamburg Germany" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2013/03/myTaxi-App.jpg" alt="myTaxi app Hamburg Germany, MasterCard Cashless Pioneer" width="403" height="144" /></span></a></div>
<div>
<div></div>
<p>&nbsp;</p>
<div><span style="font-family: 'Times New Roman', serif; font-size: medium;"><span style="font-family: Calibri, sans-serif; font-size: small;">In 2012, myTaxi introduced myTaxi Payment,  the first <a href="http://www.mytaxi.com/en/passengers/mytaxi-payment.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">mobile payment</span></strong></a> system in the German taxi market which enables a billin</span></span><span style="font-family: 'Times New Roman', serif; font-size: medium;"><span style="font-family: Calibri, sans-serif; font-size: small;">g process fro</span></span><span style="font-family: Calibri, sans-serif; font-size: small;">m smartphone to smartphone. </span><span style="font-family: Calibri, sans-serif; font-size: small;">Once the payment details are entered, passengers simply pay cardless and cashless &#8211; - even tipping the driver through the app. </span></div>
<div></div>
<p>&nbsp;</p>
<div><span style="font-family: Calibri, sans-serif; font-size: small;">The process is simple and </span><span style="font-family: Calibri, sans-serif; font-size: small;">secure as the payment needs to be confirmed by entering the PIN. The receipt is provided after the ride via email. myTaxi is not only the most transparent way to order a taxi but also the most convenient way to pay in the taxi. </span></div>
<div></div>
<p>&nbsp;</p>
<div><span style="font-family: Calibri, sans-serif; font-size: small;">In the <a href="http://newsroom.mastercard.com/category/cashless-pioneers/" target="_blank"><span style="text-decoration: underline; color: #3366ff;"><strong>Cashless Pioneer</strong></span></a> video, we are going to show the story behind the award-winning startup, and what the benefits are for our users. We are looking forward to hearing your thoughts. </span></div>
<div></div>
<p><iframe src="http://www.youtube.com/embed/JXp0af-XWso?rel=0" frameborder="0" width="358" height="220"></iframe></p>
</div>
]]></content:encoded>

	

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		<title>Debit Card Champions Go Contactless in Amsterdam</title>

		<link>http://newsroom.mastercard.com/2013/03/06/debit-card-champions-go-contactless-in-amsterdam/</link>

		<comments>http://newsroom.mastercard.com/2013/03/06/debit-card-champions-go-contactless-in-amsterdam/#comments</comments>

		<pubDate>Wed, 06 Mar 2013 19:41:54 +0000</pubDate>

		<dc:creator>David Dechamps</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[Contactless payments]]></category>
		<category><![CDATA[Debit]]></category>
		<category><![CDATA[Maestro]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=27700</guid>


		<description><![CDATA[This past January, retailers across the Netherlands got an unusual thank you for promoting the use of debit cards in their stores.  While not completely cashless, these Cashless Pioneers, as we like to call them for embracing technology,  were invited to a special Debit Card Champions event at the Heineken Music Hall (HMH) in Amsterdam. &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/03/06/debit-card-champions-go-contactless-in-amsterdam/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>This past January, retailers across the Netherlands got an unusual thank you for promoting the use of debit cards in their stores.  While not completely cashless, these <em>Cashless Pioneers</em>, as we like to call them for embracing technology,  were invited to a special <a href="http://www.pinkampioenen.nl/index.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Debit Card Champions</span></strong></a> event at the <a href="http://www.heineken-music-hall.nl/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Heineken Music Hall</span></strong></a> (HMH) in Amsterdam.  The evening, of course, was a great success.  It was fun-filled with performances of famous Dutch artists, and even more exciting was that it was a cashless event.  The hundreds of retail employees who came were given a <a href="http://www.mastercard.us/paypass.html#/home/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">PayPass</span></strong></a> bracelet and were able to pay for refreshments using MasterCard’s innovative contactless payment technology.</p>
<p><iframe src="http://www.youtube.com/embed/UQHGoUF2RkY?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>The event, organized by the <a href="http://www.efficientbetalen.nl/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Foundation Promoting Efficient Payments (SBEB)</span></strong> </a>in collaboration with retail branch organizations, banks and <a href="http://www.mastercard.com/be/personal/nl/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">MasterCard</span></strong></a>, was designed to thank all retailers and their employees in the Netherlands for their efforts to stimulate debit card use in their stores and for raising awareness of the safety and efficiency of our payment system. In the Netherlands, an average of one out of three payments are done with <a href="http://www.maestrocard.com/nl/index.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">Maestro</span></strong></a>. The rest of them are cash. Although almost all Dutch consumers own a Maestro payment card, not every payment is done electronically at the checkout. In some situations customers are used to only paying with cash, there is a small group of consumers not yet accustomed to using a card, and others assume merchants prefer cash. The merchants’ support therefore is of great importance to MasterCard, to continue the growth of debit card transactions and further our vision of a <a href="http://www.mastercard.com/corporate/ourcompany/index.html" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">world beyond cash</span></strong></a>.</p>
<p><img class="alignright  wp-image-24611" title="Flickr Photo: PayPass Wristband" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/flickr-photos/13552362035198264505988_6ea3051d28_b-200x152.jpg" alt="" width="180" height="137" />The contactless payment experience was a great success. At the entrance of the event, all 1700 visitors received a PayPass bracelet with a credit of 7.50 euro. During the evening, everyone was able to quickly pay for drinks with the bracelets without facing any inconveniences. Remarkable was the high use of the balance checkers, small  devices with displays that allowed visitors to check the amount of credit left on the bracelet by holding it in front of the display. Based on a survey of 500 visitors, the contactless payment service and the party was ranked with an eight out of ten.</p>
<p>It was great to see MasterCard’s cashless technologies in action. This is the year of contactless in the Netherlands, with the introduction of contactless cards from banks<a href="http://www.ing.nl/particulier/index.aspx?first_visit=true" target="_blank"> <strong><span style="color: #3366ff; text-decoration: underline;">ING</span></strong></a> and <a href="http://www.abnamro.nl/" target="_blank"><strong><span style="color: #3366ff; text-decoration: underline;">ABN Amro</span></strong></a>. The result is a huge penetration of Maestro services compared to other payment services in the Netherlands. In addition, mobile payments are likely to be launched with the largest banks at the end of this year. So stay tuned!</p>
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		<title>Tokyo’s Christmas Market Sees Holiday Sales Success with Contactless Payments</title>

		<link>http://newsroom.mastercard.com/2013/01/08/tokyos-christmas-market-sees-holiday-sales-success-with-contactless-payments/</link>

		<comments>http://newsroom.mastercard.com/2013/01/08/tokyos-christmas-market-sees-holiday-sales-success-with-contactless-payments/#comments</comments>

		<pubDate>Tue, 08 Jan 2013 14:43:58 +0000</pubDate>

		<dc:creator>Koji Yoshimatsu</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Contactless payments]]></category>
		<category><![CDATA[Holiday Shopping]]></category>
		<category><![CDATA[PayPass]]></category>
		<category><![CDATA[Roppongi Hills]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=25163</guid>


		<description><![CDATA[Koji Yoshimatsu is Senior Manager for the Member’s Card Management Group, Mori Building Co., Ltd. in Tokyo, Japan. As an urban shopping center operator, I’m always on the lookout for smart and innovative solutions that bring added benefits  for everyone, including merchants and consumers. That’s why for the very first time, we installed MasterCard® PayPass™ contactless &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/01/08/tokyos-christmas-market-sees-holiday-sales-success-with-contactless-payments/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Koji Yoshimatsu is </em><em>Senior Manager for the Member’s Card Management Group,</em><em> Mori Building Co., Ltd. in Tokyo, Japan. </em></p>
<p>As an urban shopping center operator, I’m always on the lookout for smart and innovative solutions that bring added benefits  for everyone, including merchants and consumers. That’s why for the very first time, we installed MasterCard® <strong><a href="https://paypass.com/" target="_blank"><em>PayPass</em></a></strong>™ contactless payment terminals at all the vendor booths at the <a href="http://bit.ly/WhCH00" target="_blank"><strong>Roppongi Hills Christmas Market 2012</strong></a>.</p>
<p>The Christmas Market, for six straight years, has been offering shoppers an authentic atmosphere of traditional Christmas markets in Germany. Installing the <em>PayPass</em> readers, has helped to speed up transaction times and ease long check-out lines that are commonplace during the busy Christmas shopping period.</p>
<p>Accepting <em>PayPass</em> cards at our Christmas Market this year has definitely brought greater convenience to both customers and merchants alike. Our customers enjoyed being able to make payments with a simple tap of their card, saving them the much needed time while doing their Christmas shopping, and our merchants were impressed by how this helped quicken the lines at their stalls during the busy Christmas season.</p>
<p>If you shopped at our holiday event, let us know what you thought in the comment section below.</p>
<p><iframe src="http://www.youtube.com/embed/LLx2EGBy_gw?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p><em>Mori Building Co., Ltd., the operator of the Roppongi Hills luxury retail and entertainment complex, has supported the MasterCard Purchase with Purpose program since 2010. </em><em>The program provides all MasterCard  cardholders with the opportunity to support children in need through their Christmas shopping or when they dine using their MasterCard cards. Read </em><strong><a href="http://bit.ly/SPJ4M6" target="_blank"><em>here</em></a></strong><em> </em><em>to find out more.</em></p>
<p>&nbsp;</p>
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		<title>Cashless Registers Explode in NL Supermarkets: Maestro Usage Increases</title>

		<link>http://newsroom.mastercard.com/2013/01/04/cashless-registers-explode-in-nl-supermarkets-maestro-usage-increases/</link>

		<comments>http://newsroom.mastercard.com/2013/01/04/cashless-registers-explode-in-nl-supermarkets-maestro-usage-increases/#comments</comments>

		<pubDate>Fri, 04 Jan 2013 21:46:46 +0000</pubDate>

		<dc:creator>Miriam Osten</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Card Only Registers]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Debit card]]></category>
		<category><![CDATA[Dutch]]></category>
		<category><![CDATA[Hotspot Project]]></category>
		<category><![CDATA[Maestro]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[payment]]></category>
		<category><![CDATA[Supermarket]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=25139</guid>


		<description><![CDATA[Miriam Osten, Manager for Stichting Bevorderen Efficiënt Betalen (SBEB) The number of cashless or ‘cards only’ registers in Dutch supermarkets have increased significantly over the past three years. In part, this growth came as a result of the national Hotspot Project that began in early 2012 by the Foundation for Promoting Efficient Payments (SBEB). The &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2013/01/04/cashless-registers-explode-in-nl-supermarkets-maestro-usage-increases/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Miriam Osten, Manager for Stichting Bevorderen Efficiënt Betalen (SBEB)</em></p>
<p>The number of cashless or ‘cards only’ registers in Dutch supermarkets have increased significantly over the past three years. In part, this growth came as a result of the national <strong><a href="http://www.pinnenzakelijk.nl/hotspots/" target="_blank">Hotspot Project</a></strong> that began in early 2012 by the <strong><a href="http://www.efficientbetalen.nl/" target="_blank">Foundation for Promoting Efficient Payments (SBEB)</a></strong>. The goal of the initiative was to increase safety and convenience for consumers in stores that accept debit cards. In collaboration with retailers, banks, <a href="http://www.mastercard.com/index.html" target="_blank"><strong>MasterCard,</strong> </a>and the <strong><a href="http://www.cbl.nl/" target="_blank">CBL</a></strong> national association of supermarkets, nine municipalities were selected for introducing ‘cards only’ registers to stores as an alternative to standard cash registers that accept both cash and cards. To promote the use of these cards-only registers, consumers could win prizes when paying with their <strong><a href="http://www.maestrocard.com/nl/index.html" target="_blank">Maestro</a> </strong>debit card.</p>
<p>The registers were introduced city by city. The roll out in 9 cities finished in Zwolle, where a <strong><a href="http://www.bnr.nl/meernieuws/835725-1211/het-muntstuk-maakt-plaats-voor-de-bankpas" target="_blank">ceremony took place</a></strong> in one of the nearly 700 <strong><a href="http://www.ah.nl/" target="_blank">Albert Heijn</a></strong> stores that have been equipped with the ‘cards only’ registers since mid-October. <strong><a href="http://www.ah.nl/albertheijn/beeldbank/afbeeldingen.jsp?trg=albertheijn/beeldbank/afbeeldingen.directie" target="_blank">Cees van Vliet</a></strong>, Chairman of the Task Force Less Cash and Retail Operations Director at Albert Heijn, submitted the final report with the results of Hotspot Project in 2012.   According to the report:</p>
<ul>
<li><strong>‘Cards Only’ Registers grew</strong> <strong>from 600 in 2009 to 4312 in 2012</strong>, spread throughout <strong>1,500 stores</strong> across the Netherlands;</li>
<li><strong>Cashless transactions</strong> <strong>increased significantly</strong>, with <strong>the </strong><a href="http://www.retailactueel.com/index.php/2012/10/10/100-miljoenste-alleen-pinnen-transactie/" target="_blank"><strong>100 millionth ‘card-only’ register transaction</strong></a> reached this past October; and</li>
<li><strong>Consumers responded positively</strong> to this innovation, citing they understand that it is safer for employees and find using their debit card more convenient to use than cash.</li>
</ul>
<p>Additionally,<strong> <a href="http://www.government.nl/government/members-of-cabinet/ivo-opstelten" target="_blank">The Minister of Security and Justice, Ivo Opstelten</a></strong> responded enthusiastically to the success of the project: &#8220;A great achievement! Now there is less cash and more security in stores, without costing extra! I hope that all supermarkets introduce ‘cards only’ registers in 2013. Thier success has already been proven.”</p>
<p>We believe at this pace, <strong>100 million transactions at ‘card only’ registers can be expected in 2013, the same amount as the previous 3.5 years combined</strong>. However, the challenge ahead will be to convince more stores in different sectors, to introduce this type of register as well.</p>
<p><iframe src="http://www.youtube.com/embed/vRyL6Jbrrd4?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>Are you a retailer that’s ready to cashless or ‘card only’? Let us know in the comment section below.</p>
<p>&nbsp;</p>
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		<title>Cashless Confessions from Hailo Black Cab Taxi App</title>

		<link>http://newsroom.mastercard.com/2012/12/19/cashless-confessions-from-hailo-black-cab-taxi-app/</link>

		<comments>http://newsroom.mastercard.com/2012/12/19/cashless-confessions-from-hailo-black-cab-taxi-app/#comments</comments>

		<pubDate>Wed, 19 Dec 2012 17:17:01 +0000</pubDate>

		<dc:creator>Russell Hall</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Black Cab]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Cashless Pioneer]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[electronic commerce]]></category>
		<category><![CDATA[Hailo]]></category>
		<category><![CDATA[mastercard]]></category>
		<category><![CDATA[Taxi Apps]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=24931</guid>


		<description><![CDATA[Russell Hall is an entrepreneur and co-founder of Hailo, the black cab mobile application and taxi driver network. Having been a London taxi driver for almost 30 years, I have just about seen it all. From picking up celebrities like Bryan Ferry and Tony Bennett to helping out everyday people experiencing extraordinary days, every shift &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/12/19/cashless-confessions-from-hailo-black-cab-taxi-app/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Russell Hall is an entrepreneur and co-founder of <strong><a href="https://hailocab.com/" target="_blank">Hailo</a></strong>, the black cab mobile application and taxi driver network.</em></p>
<p>Having been a <strong><a href="https://www.priceless.com/london/Home" target="_blank">London</a></strong> taxi driver for almost 30 years, I have just about seen it all. From picking up celebrities like Bryan Ferry and Tony Bennett to helping out everyday people experiencing extraordinary days, every shift posed new challenges. But as any taxi driver will tell you, the truth is that&#8217;s the beauty of the job. So in 2010 when myself and the other Hailo founders recognized that mobile technology had the potential to deliver a game-changing experience, we jumped at the chance to join forces with three entrepreneurs and bring our problem-solving skills to the bigger stage.</p>
<p>And from the very start, improving the whole payment side of taxis was right at the top of our list. This is the area where many everyday taxi drivers have missed out on businesses and where passengers have experienced so much frustration. So it is with some pride that I can say that in the 12 months since launching we have already been able to eliminate the need for cash (and cash machines), local currency and paper receipts in 5 major cites in 4 different countries.</p>
<p><iframe src="http://www.youtube.com/embed/qeq99z8zfw0?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>&nbsp;</p>
<p>But we&#8217;re not stopping there. Working with <a href="http://newsroom.mastercard.com/" target="_blank"><strong>MasterCard</strong></a> is helping us to introduce the benefits of our cashless taxi experience to literally millions of new customers in dozens of new cities this year.</p>
<p>Incredible to think that this was all just a good idea first discussed in a <a href="http://www.londontown.com/" target="_blank"><strong>London</strong></a> cafe less than two years ago.</p>
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		<title>Welcome to Uppsala – Sweden’s Next Cashless Society?</title>

		<link>http://newsroom.mastercard.com/2012/12/18/welcome-to-uppsala-swedens-next-cashless-society/</link>

		<comments>http://newsroom.mastercard.com/2012/12/18/welcome-to-uppsala-swedens-next-cashless-society/#comments</comments>

		<pubDate>Tue, 18 Dec 2012 16:54:54 +0000</pubDate>

		<dc:creator>Per Ericsson</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Cashless Pioneer]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[crime]]></category>
		<category><![CDATA[Daily Deals]]></category>
		<category><![CDATA[e-Commerce]]></category>
		<category><![CDATA[e-Coupons]]></category>
		<category><![CDATA[electronic commerce]]></category>
		<category><![CDATA[electronic payments]]></category>
		<category><![CDATA[KOY]]></category>
		<category><![CDATA[mastercard]]></category>
		<category><![CDATA[mobile applications]]></category>
		<category><![CDATA[Smartphone Apps]]></category>
		<category><![CDATA[Swedbank]]></category>
		<category><![CDATA[Sweden]]></category>
		<category><![CDATA[Uppsala]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=24851</guid>


		<description><![CDATA[Per Ericsson, is the Cash Management Project Manager for Swedbank in Uppsala, Sweden. There are many benefits of a cashless society, including faster and easier payments.  Also, using electronic commerce over cash helps to cut down on robberies and crime making it safer for residents of the city. In Uppsala, Sweden&#8217;s fourth largest city, Swedbank &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/12/18/welcome-to-uppsala-swedens-next-cashless-society/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Per Ericsson, is the Cash Management Project Manager for Swedbank in Uppsala, Sweden.</em></p>
<p>There are many benefits of a cashless society, including faster and easier payments.  Also, using electronic commerce over cash helps to cut down on robberies and crime making it safer for residents of the city.</p>
<p>In<a href="http://en.wikipedia.org/wiki/Uppsala" target="_blank"> <strong>Uppsala</strong></a>, Sweden&#8217;s fourth largest city, <strong><a href="http://www.swedbank.se/om-swedbank/kontakta-oss/kontor/uppsala-stora-torget/index.htm" target="_blank">Swedbank</a></strong> is working with a number of organizations to pursue a safer Uppsala. <strong><a href="http://www.polisen.se/Uppsala_lan/en/Languages/Startpage/" target="_blank">Police</a> </strong>authorities have initiated a new approach for robbery and burglary in shops. We work together with them as well as with insurance companies, the <a href="http://www.svenskhandel.se/In-English/" target="_blank"><strong>Swedish Trade Federation</strong> , </a>and the <strong><a href="http://www.av.se/inenglish/" target="_blank">Swedish Work Environment Authority</a></strong>, among others in the <strong><a href="http://www.tryggareuppsalalan.se/secondlevel.asp?FirstKey=%7b4389CE41-120B-4748-9B77-EA132B1C79E7%7d&amp;SecondKey=%7bCE6A45EE-DC61-49AF-B065-6E7A340266A9%7d" target="_blank">“Store Group”</a></strong> in support of an initiative called<a href="http://www.tryggareuppsalalan.se/secondlevel.asp?FirstKey=%7b4389CE41-120B-4748-9B77-EA132B1C79E7%7d&amp;SecondKey=%7bCE6A45EE-DC61-49AF-B065-6E7A340266A9%7d" target="_blank"> <strong>“A securer Uppsala County”</strong>.</a>  A key part of the program is educating local merchants about how they can actively prevent crimes, for example, by handling less cash. We at Swedbank no longer handle cash at our branch offices in Uppsala.  This has been in effect since May 2012, as cash has a bad effect on our environment due to transports, and with less cash, the risk of robberies decreases as well.</p>
<p>There are also other actors in Uppsala offering only electronic payments, such as the restaurant <strong><a href="http://sushiofsweden.se/" target="_blank">Sushi of Sweden</a></strong> noted in the video below.  Several churches in Uppsala also offer visitors the opportunity to give their donations via cards in a self-serving machine or what we in Swedish call &#8220;kollektomat”.</p>
<p><iframe src="http://www.youtube.com/embed/FMme6YYfkVk?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>Right now Swedbank in Uppsala is piloting MasterCard&#8217;s mobile application <strong><a href="https://www.koydeals.com/koy/welcome/sweden" target="_blank">KOY</a></strong> – an app where merchants in Uppsala can easily post great deals that users can redeem from their smartphones. In the film you will meet  Fredrik Andersson from the local grocery store <strong><a href="http://www.ica.se/butiker/nara/uppsala/ica-folkes-livs-1498/start/" target="_blank">Folkes Livs</a></strong>.  He is just one of the merchants who sees the benefits of a digital-discount coupon for his tech-savvy customers.</p>
<p>I hope this film will inspire others to work actively for a safe and secure cashless society!</p>
<p>&nbsp;</p>
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		<title>Brazilian Street Market Meets Modern Payments: No Longer Cash-Only</title>

		<link>http://newsroom.mastercard.com/2012/12/14/brazilian-street-market-meets-modern-payments-no-longer-cash-only/</link>

		<comments>http://newsroom.mastercard.com/2012/12/14/brazilian-street-market-meets-modern-payments-no-longer-cash-only/#comments</comments>

		<pubDate>Fri, 14 Dec 2012 13:30:21 +0000</pubDate>

		<dc:creator>Luiz Gordinho</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Brazil Street Market]]></category>
		<category><![CDATA[cash]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Credit Card Acceptance]]></category>
		<category><![CDATA[Debit Cards]]></category>
		<category><![CDATA[Farmer's Market]]></category>
		<category><![CDATA[Fruit Stand]]></category>
		<category><![CDATA[mastercard]]></category>
		<category><![CDATA[Sao Paulo]]></category>



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		<description><![CDATA[Luiz Gordinho owns a popular fruit stand at a farmer’s market in Sao Paulo. Traditionally, you always had to take cash if you were going to a street or farmers market, as it was the only payment form accepted, but increasingly this is changing due to fruit stand owners like me. I started accepting credit &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/12/14/brazilian-street-market-meets-modern-payments-no-longer-cash-only/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Luiz Gordinho owns a popular fruit stand at a farmer’s market in Sao Paulo.</em></p>
<p>Traditionally, you always had to take cash if you were going to a street or farmers market, as it was the only payment form accepted, but increasingly this is changing due to fruit stand owners like me.</p>
<p>I started accepting credit and debit cards in the beginning of 2012. Since then I have not only realized how safe and convenient this is for my customers, but importantly, have seen an increase in sales.  Today 50% of my sales are from payment cards.</p>
<p><iframe src="http://www.youtube.com/embed/-Q8b5GK0Ewk?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p><strong><a href="http://www.lonelyplanet.com/brazil/sao-paulo/images/street-market-s-o-paulo$713-9" target="_blank">Street markets</a> </strong>are very common in the city of <strong><a href="http://www.fodors.com/world/south-america/brazil/sao-paulo/" target="_blank">São Paulo</a></strong>, the largest South American metropolis. They are engrained in our Brazilian culture, even in an increasingly digital world. Spread all over the neighborhoods, they are a reference point where residents are able to find a wide variety of fresh foods, such as fruits, vegetables, meats and spices. You can also buy flowers to decorate your house and even enjoy one of our famous combinations: the <a href="http://en.wikipedia.org/wiki/Pastel_%28food%29" target="_blank"><strong><em>pastel</em></strong></a> with sugar cane juice.</p>
<p>For me, being part of the street market community is a family tradition – I have been here for over 30 years!  Some things will never change.  Like waking up early and arranging our goods in the most appetizing way, and when the sun rises we say, “Come taste it ma’am, it’s delicious”. Other things, like payment methods we welcome the change. And of course, there is always room for some good humor: Beautiful girls need not to worry about the price, they don’t pay here&#8230;</p>
<p>When you come to São Paulo, you are invited to my stand, not only can you pay with a card; but you can try some typical Brazilian fruit and learn more about street markets. I look forward to seeing you!</p>
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		<title>No Cash for Students: ISIC Says Today’s Students are the True Cashless Pioneers</title>

		<link>http://newsroom.mastercard.com/2012/11/20/no-cash-for-students-isic-says-todays-students-are-the-true-cashless-pioneers/</link>

		<comments>http://newsroom.mastercard.com/2012/11/20/no-cash-for-students-isic-says-todays-students-are-the-true-cashless-pioneers/#comments</comments>

		<pubDate>Tue, 20 Nov 2012 16:03:08 +0000</pubDate>

		<dc:creator>Martijn van de Veen</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[international students]]></category>
		<category><![CDATA[ISIC]]></category>
		<category><![CDATA[Millennials]]></category>
		<category><![CDATA[Security]]></category>
		<category><![CDATA[student discounts]]></category>
		<category><![CDATA[Students]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=23997</guid>


		<description><![CDATA[Martijn van de Veen is General Manager for the International Student Identity Card (ISIC) I believe that students are the true cashless pioneers. Today’s millennials, our student generation, have grown up with payment cards and efficient digital banking solutions. Students have a significant number of secure payment options to available to them everyday. Young people &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/11/20/no-cash-for-students-isic-says-todays-students-are-the-true-cashless-pioneers/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Martijn van de Veen is General Manager for the International Student Identity Card (ISIC)</em></p>
<p>I believe that students are the true <a href="http://newsroom.mastercard.com/category/cashless-pioneers/" target="_blank"><strong>cashless pioneers</strong></a>. Today’s millennials, our student generation, have grown up with payment cards and efficient digital banking solutions. Students have a significant number of secure payment options to available to them everyday. Young people know better than anyone else how to make use of modern tools that are available to them.</p>
<p>For almost 60 years the <a href="http://www.isic.org/" target="_blank"><strong>ISIC Association</strong></a>, the non-profit organisation that administers and manages the ISIC card, has been providing students with the opportunity to prove their student status internationally. Since its creation by a group of innovative students from Denmark, Norway and the Netherlands in 1953, the card has been issued to more than <strong>100 million students</strong> across <strong>124 countries</strong>. In addition an ISIC card gives students access to over <strong>40,000</strong> specially negotiated student services, discounts and experiences.</p>
<p><iframe src="http://www.youtube.com/embed/hPISpqmkOto?rel=0" frameborder="0" width="358" height="220"></iframe> </p>
<p>The ISIC Association has a responsibility to respond to the ongoing developments and demands of the next <a href="http://newsroom.mastercard.com/2012/06/27/cash-or-cashless-50-interns-will-embark-on-the-mastercardchallenge/" target="_blank"><strong>student generation</strong></a>. For us it seems natural to partner with <a href="http://newsroom.mastercard.com/press-releases/mastercard-survey-finds-parents-of-college-freshmen-worried-about-their-childrens-ability-to-manage-money/" target="_blank"><strong>MasterCard</strong></a> in order to continuously improve our service level to students. MasterCard allows us to give students the option of a safe and secure payment functionality as part of their ISIC card.</p>
<p>For us the rationale is simple: an <a href="http://www.isic.org/student-discounts/mastercard.html" target="_blank"><strong>ISIC MasterCard</strong></a> provides the best of both worlds for students to support them through their student careers. A single card combines preferential access to benefits and discounts, official proof of their student identity anywhere in the world, and a safe and smart way to manage their money.</p>
<p> <img class="alignnone size-full wp-image-23999" title="ISIC MasterCard" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/11/ISIC-MasterCard.jpg" alt="" width="281" height="179" /></p>
<p>Clearly the ISIC MasterCard is today’s solution for student cashless pioneers. We know the tomorrow’s generation will have additional needs, having grown up with smartphones and internet connections in abundance. Something which ISIC and MasterCard are already preparing for.</p>
<p>Are you a student or parent, are you familiar with ISIC, let us know.. has the ISIC Card made your life easier?</p>
<p>&nbsp;</p>
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		<title>De Nieuwe Boekhandel: Cashless Innovations in a Non-Traditional Bookstore</title>

		<link>http://newsroom.mastercard.com/2012/10/25/de-nieuwe-boekhandel-cashless-innovations-in-a-non-traditional-bookstore/</link>

		<comments>http://newsroom.mastercard.com/2012/10/25/de-nieuwe-boekhandel-cashless-innovations-in-a-non-traditional-bookstore/#comments</comments>

		<pubDate>Thu, 25 Oct 2012 13:30:03 +0000</pubDate>

		<dc:creator>Monique Burger</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Bookstore]]></category>
		<category><![CDATA[Card benefits]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Netherlands]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Small business]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=23319</guid>


		<description><![CDATA[Monique is the owner of &#8220;De Nieuwe Boekhandel&#8221; I was born with a book in my hand.  As a child you could always find my tiny fingers wrapped around a book of some sort. As I grew, the books I read grew and this is how I developed my love for books. I worked as &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/10/25/de-nieuwe-boekhandel-cashless-innovations-in-a-non-traditional-bookstore/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Monique is the owner of &#8220;De Nieuwe Boekhandel&#8221;</em></p>
<p>I was born with a book in my hand.  As a child you could always find my tiny fingers wrapped around a book of some sort. As I grew, the books I read grew and this is how I developed my love for books.</p>
<p>I worked as a manager of a bookstore in Amsterdam for over twenty years, before I decided to start my own bookstore.  I deliberately named it “De Nieuwe Boekhandel”, which is Dutch for “<strong><a href="http://www.denieuweboekhandel.nl/?Boekhandel" target="_blank">The New Bookstore</a></strong>”, because I wanted to show that you can still be very innovative in an industry that is ailing from the rapid digitalization.</p>
<p>I constantly try to stay at the forefront of developments. I not only connect with my clients in the bookstore, but also keep them up to date or talk with them via <strong><a href="https://twitter.com/DeNweBoekhandel" target="_blank">twitter</a></strong> and <strong><a href="http://www.facebook.com/DeNweBoekhandel" target="_blank">Facebook</a></strong>.  I have an online bookstore, where I sell physical and electronic books and I frequently organize literature events and lectures for booklovers.</p>
<p>This is no different with the method of payments I chose for the store. I opted for a <strong>card only policy</strong>, because it is <strong>more convenient</strong> for my clients and my employees.  <strong>Queues are shorter,</strong> my employees won’t need to handle cash and spend time counting the register after closing time. It is also <strong>more transparent</strong> for the tax governing bodies, as all our revenue passes through a checking account.</p>
<p>Moreover, it is <strong>a safe way to do business</strong>. I want to focus on what I love the most and that is selling books, without having to think about the possibility of robbery or theft.</p>
<p>Since we are the new book store, I make it my job to keep track of all new developments, including the payment industry.  I do not exclude that in the future we will transfer to a new and more advanced way of payment to make for an even better experience for my customers.</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/JumKnGGAjDU?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Café Cashless: Hungary&#8217;s First Cashless Cafeteria</title>

		<link>http://newsroom.mastercard.com/2012/10/01/cafe-cashless-hungarys-first-cashless-cafeteria/</link>

		<comments>http://newsroom.mastercard.com/2012/10/01/cafe-cashless-hungarys-first-cashless-cafeteria/#comments</comments>

		<pubDate>Mon, 01 Oct 2012 20:43:27 +0000</pubDate>

		<dc:creator>Gabor Mate</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[electronic payment]]></category>
		<category><![CDATA[Katona Jozsef Theatre]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Small business]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=22251</guid>


		<description><![CDATA[Gabor Mate is Managing Director at Katona Jozsef Theatre, Budapest, Hungary Many nations in the world including Hungarians often struggle to find the right balance between tradition and innovation. Our theatre, now exactly 30 years old, decided to put on a brave, new face with our redesigned theatre front and café. But it is not &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/10/01/cafe-cashless-hungarys-first-cashless-cafeteria/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Gabor Mate is Managing Director at Katona Jozsef Theatre, Budapest, Hungary</em></p>
<p>Many nations in the world including Hungarians often struggle to find the right balance between tradition and innovation. Our <a href="http://katonajozsefszinhaz.hu/index.php?option=com_content&amp;view=category&amp;layout=blog&amp;id=34&amp;Itemid=25" target="_blank"><strong>theatre</strong></a>, now exactly 30 years old, decided to put on a brave, new face with our redesigned theatre front and café. But it is not only the exterior that changed. We have also become the first cafeteria in the country and perhaps in the whole of Europe that accepts only electronic payments during regular daily business hours of 9 a.m. to 6 p.m.</p>
<p>Some might think that the dethronement of ‘King Cash’ has been a dramatic move from us in a country where the <a href="http://www.contactlessnews.com/2012/08/13/hungary-festivals-go-cashless-with-metapay" target="_blank"><strong>payment environment</strong></a> is still dominated largely by notes and coins. Surely, operating a cashless retail unit of any kind is not without any risk, but we strongly believe that our audience will be able to identify with this innovative concept and see our philosophy behind it. In fact when doing a survey amongst our customers, nearly 80 % of them said that they would be prepared to drop cash and to go for electronic payments!</p>
<p>For us as a leading contemporary playhouse, it seemed pretty natural to find new ways of doing things and working with MasterCard has given us the idea that seems so obvious now: Why not have a place without the use of cash? It is brave and unusual. It will make people think! After all this is what we do every night on stage!</p>
<p>When you enter this new space, be prepared that  you might be engaged in some passionate <a href="http://newsroom.mastercard.com/blog/" target="_blank"><strong>conversations</strong></a>. <em>Can we live without the use of cash? Can we make a better world by using less cash?</em></p>
<p>While it may not be our task as a theatre to answer these questions we are glad that we can start a conversation towards something that we believe is the future.</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/Jbs6Lu_WhNY?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>NFC: No for Cash in Russia</title>

		<link>http://newsroom.mastercard.com/2012/09/26/nfc-no-for-cash-in-russia/</link>

		<comments>http://newsroom.mastercard.com/2012/09/26/nfc-no-for-cash-in-russia/#comments</comments>

		<pubDate>Wed, 26 Sep 2012 13:30:17 +0000</pubDate>

		<dc:creator>Dmitry Panfilov</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Pioneer]]></category>
		<category><![CDATA[mCommerce]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[mobile payments]]></category>
		<category><![CDATA[NFC]]></category>
		<category><![CDATA[PayPass]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=22129</guid>


		<description><![CDATA[Dmitry Panfilov is Head of Financial Services Department of MTS A recent BBC report found that 80% of transactions at Ozon.ru, Russia’s equivalent to Amazon.com, are made in cash. As the majority of transactions within Russia are carried out with cash, most people are shocked when they hear me say that your mobile phone can &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/09/26/nfc-no-for-cash-in-russia/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Dmitry Panfilov is Head of Financial Services Department of MTS</em></p>
<p>A recent <strong><a href="http://www.bbc.co.uk/news/business-13379917" target="_blank">BBC report</a></strong> found that 80% of transactions at <strong><a href="http://www.ozon.ru/" target="_blank">Ozon.ru</a></strong>, Russia’s equivalent to Amazon.com, are made in cash.</p>
<p>As the majority of transactions within Russia are carried out with cash, most people are shocked when they hear me say that your mobile phone can replace your wallet and that many purchase transactions will not require a pin-code or card signature.</p>
<p>As the leading Russian telecom network, <strong><a href="http://www.mts.ru/" target="_blank">MTS</a></strong> seeks to offer clients cutting edge technologies and solutions. In a new but extremely promising market, this is our first project with a payment scheme and a bank.</p>
<p>We showed the first <em>PayPass</em>-enabled NFC smartphone in <strong><a href="http://www.nfcworld.com/2012/05/23/315880/mts-launches-commercial-nfc-payments-service-russia/" target="_blank">May</a></strong> of this year. Now, any client can buy an NFC-ready smartphone or transfer their mobile phone into an NFC enabled device with a special antenna. The technology definitely left an impression.</p>
<p>The benefits of a cashless society are countless – from safer money transactions to more convenient and quicker purchase processes. As we see it, in the next 5 years about half of the payments in Russia may become cashless. MTS looks forward to actively spreading the <em>PayPass</em> technology in Russia together with MasterCard.</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/jDZ4IqdNtRg?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Celebrating Cash Independence with Sovereign-Santander</title>

		<link>http://newsroom.mastercard.com/2012/08/09/celebrating-cash-independence-with-sovereign-santander/</link>

		<comments>http://newsroom.mastercard.com/2012/08/09/celebrating-cash-independence-with-sovereign-santander/#comments</comments>

		<pubDate>Thu, 09 Aug 2012 18:00:53 +0000</pubDate>

		<dc:creator>Eduardo Tobon</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
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		<category><![CDATA[Eduardo Tobon]]></category>
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		<category><![CDATA[Sovereign Santander]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=19950</guid>


		<description><![CDATA[Eduardo is CEO of U.S. Cards &#38; Payments Division, Sovereign Bank – Santander We all want to make our daily activities as simple and convenient as possible.  In my role as head of Cards and Payments at Sovereign-Santander US, I see how we can drive this simplicity through electronic and mobile payments. Earlier this year, &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/08/09/celebrating-cash-independence-with-sovereign-santander/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p class="title"><em>Eduardo is CEO of U.S. Cards &amp; Payments Division, Sovereign Bank – Santander</em></p>
<p>We all want to make our daily activities as simple and convenient as possible.  In my role as head of Cards and Payments at Sovereign-Santander US, I see how we can drive this simplicity through electronic and mobile payments.</p>
<p>Earlier this year, I conducted a personal experiment by leaving cash at home and seeing if I could go an entire day using only my Sovereign Debit MasterCard.  During this experiment, I experienced first-hand the benefits of going cashless and the safety and convenience of using my Sovereign Debit MasterCard for everyday purchases, large and small.</p>
<p>This simple test has helped us at Sovereign-Santander to look for ways to bring this same experience to our customers by encouraging them to go cashless and experience a larger set of rewards when they use their Sovereign Debit MasterCard for purchases that they might normally pay for with cash.  You never know what types of <strong><a href="http://www.youtube.com/watch?v=79dYfYYBtps&amp;list=UUGpHyHbmQ8NalXdD_lygaKg&amp;index=0&amp;feature=plcp" target="_blank">experiences</a></strong> you’ll have in a cash-free world.</p>
<p>Take a look at the following video and let us know if you see some of the same benefits I experienced during my cash-free day.</p>
<p><iframe src="http://www.youtube.com/embed/EHTj0c01sFY?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Underserved in Rural Mexico Gain Financial Access through Mobile Payments</title>

		<link>http://newsroom.mastercard.com/2012/08/01/underserved-in-rural-mexico-gain-financial-access-through-mobile-payments/</link>

		<comments>http://newsroom.mastercard.com/2012/08/01/underserved-in-rural-mexico-gain-financial-access-through-mobile-payments/#comments</comments>

		<pubDate>Wed, 01 Aug 2012 19:39:30 +0000</pubDate>

		<dc:creator>HERNAN GARZA VILLARREAL</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
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		<category><![CDATA[Financial inclusion]]></category>
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		<category><![CDATA[mobile payments]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=19745</guid>


		<description><![CDATA[Hernán Garza is the architect and leader of the “Mobile Payments Pilot Project” for rural areas in Santiago Nuyoo, State of Oaxaca in Mexico &#8220;MiFon&#8221; is an innovative mobile payments program created to provide access to financial services for consumers in underserved communities in Mexico. This program is the result of a partnership between Banorte, &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/08/01/underserved-in-rural-mexico-gain-financial-access-through-mobile-payments/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><strong><em>Hernán Garza is the architect and leader of the “Mobile Payments Pilot Project” for rural areas in Santiago Nuyoo, State of Oaxaca in Mexico</em> </strong></p>
<p>&#8220;MiFon&#8221; is an innovative mobile payments program created to provide access to financial services for consumers in underserved communities in Mexico. This program is the result of a<a href="http://www.prnewswire.com/news-releases/banorte-and-rev-launch-mifon-first-out-of-the-branch-mobile-based-financial-services-program-aimed-at-millions-of-underserved-mexicans-137472988.html" target="_blank"><strong> partnership</strong></a> between <a href="http://www.banorte.com/portal/personas/home.web" target="_blank"><strong>Banorte</strong></a>, the third largest bank in Mexico, Telecomm Telegrafos, a government entity responsible for providing basic telecommunications and financial services to citizens in rural and underserved communities in Mexico, and MasterCard.</p>
<p><a href="http://translate.google.com/translate?hl=en&amp;sl=eo&amp;u=http://eo.wikipedia.org/wiki/Santiago_Nuyo%25C3%25B3_%28komunumo%29&amp;prev=/search%3Fq%3DSantiago%2BNuyo%25C3%25B3%2B%2Band%2Bwiki%26hl%3Den%26client%3Dfirefox-a%26hs%3DwJf%26rls%3Dorg.mozilla:en-US:official%26prmd%3Dimvns&amp;sa=X&amp;ei=yHsZUN_qOurX6wGTy4CIDA&amp;ved=0CFwQ7gEwBQ" target="_blank"><strong>Santiago Nuyoó</strong> </a>in Oaxaca México, a small rural community with a population under 2,000, is located in the Mixteca Mountains which is about 240 kilometers away from the capital and previously did not have any type of traditional financial services available. Now, with the implementation of the MiFon services, it is a true success story for the use of Mobile Payment Services.</p>
<p>Through MiFon and its mobile phone’s SMS functionalities, habitants of Santiago Nuyoo can now count on a tool that enables them to make person-to-person payments, have a “debit mobile” account, and have access to a Banorte MasterCard card that enables them to make purchases in merchant locations and access their money through ATMs at the Telecomm Telegrafos and Banorte branches.</p>
<p>Here’s their story…</p>
<p><iframe src="http://www.youtube.com/embed/y5RRIX-oHTs?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Oman Moves Towards a Cashless Society</title>

		<link>http://newsroom.mastercard.com/2012/07/26/oman-moves-towards-a-cashless-society/</link>

		<comments>http://newsroom.mastercard.com/2012/07/26/oman-moves-towards-a-cashless-society/#comments</comments>

		<pubDate>Thu, 26 Jul 2012 06:00:18 +0000</pubDate>

		<dc:creator>Muhanna Baqer</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[ePayments]]></category>
		<category><![CDATA[Philanthropy]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=19421</guid>


		<description><![CDATA[Muhanna Moosa Baqer, Manager of ePayments, Information Technology Authority in Oman In some parts of the world e-Commerce and e-Payments are mature developments and expected, but elsewhere, like in Oman, the emergence of electronic payments and the benefits it can bring is just beginning to come to fruition. For example, one of the first things &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/07/26/oman-moves-towards-a-cashless-society/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Muhanna Moosa Baqer, Manager of ePayments, Information Technology Authority in Oman</em></p>
<p>In some parts of the world e-Commerce and e-Payments are mature developments and expected, but elsewhere, like in <strong><a href="http://en.wikipedia.org/wiki/Oman" target="_blank">Oman</a></strong>, the emergence of electronic payments and the benefits it can bring is just beginning to come to fruition. For example, one of the first things we did to modernize and improve the “<strong><a href="http://ita.gov.om/itaportal/ITA/strategy.aspx?NID=646&amp;PID=2285&amp;LID=113" target="_blank">e-environment</a></strong>” in Oman was to join hands with MasterCard to implement a National e-Payment Gateway system. The <strong><a href="http://www.mastercard.com/us/company/en/docs/SPS_MiGS.pdf" target="_blank">MasterCard Internet Gateway Service</a></strong> (“MiGS”) is a modern e-Payment Gateway system operating worldwide to provide payment services for the e-Commerce industry, allowing merchants and government departments to run business operations on-line, and of course, giving consumers the ability to shop, pay bills, and even donate to their favorite causes.</p>
<p><strong><a href="http://daralatta.org/" target="_blank">Dar Al Atta’a</a></strong> is one of the Omani charitable organizations which found great benefits in the e-Payment Gateway, as the emergence of electronic payments has made donating to the charity a lot easier. In the past, people who wanted to donate had to go to the banks or physically come to the donation offices to make a payment towards the charity. With the new system, donators can simply go online and contribute with the press of a button, simplifying the process for them as well as the organization. Therefore, the introduction of electronic donations has not only resulted in added convenience for all involved, but also helped increase Dar Al Atta’s volume of donations.</p>
<p> <iframe src="http://www.youtube.com/embed/tTT7SKxvLBk?rel=0" frameborder="0" width="358" height="220"></iframe></p>
<p>I am pleased to see the public services become faster and more effective for the residents of Oman. The National e-Payment Gateway leverages the MiGS system to provide online payment solutions to merchants from Government ministries, private sector merchants and charitable organizations in Oman. The e-government initiative was built to transform the country into an advanced e-government, and has brought the services of all ministries and government departments under one roof, giving Omani consumers easy access to numerous services.</p>
<p>In your opinion as a consumer, what are the benefits of e-Commerce?</p>
<p>&nbsp;</p>
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		<title>One Week Without Cash in Amsterdam by Bea &amp; Gea</title>

		<link>http://newsroom.mastercard.com/2012/07/18/one-week-without-cash-in-amsterdam-by-bea-gea/</link>

		<comments>http://newsroom.mastercard.com/2012/07/18/one-week-without-cash-in-amsterdam-by-bea-gea/#comments</comments>

		<pubDate>Wed, 18 Jul 2012 13:30:56 +0000</pubDate>

		<dc:creator>Davina Risseeuw</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[ABN AMRO]]></category>
		<category><![CDATA[Amsterdam]]></category>
		<category><![CDATA[Card benefits]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Consumer trends]]></category>
		<category><![CDATA[Credit]]></category>
		<category><![CDATA[Debit]]></category>
		<category><![CDATA[mastercard]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=19175</guid>


		<description><![CDATA[Davina Risseeuw is Senior Product Manager Debit Cards at ABN AMRO Bank Have you already met with Bea and Gea? No? Well, Bea &#38; Gea are two very bright and talkative women.  Their mission as ABN AMRO Bank ambassadors was to experiment how you can make it through one week without cash?! During their no &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/07/18/one-week-without-cash-in-amsterdam-by-bea-gea/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Davina Risseeuw is Senior Product Manager Debit Cards at ABN AMRO Bank</em></p>
<p>Have you already met with <strong><a href="http://www.youtube.com/user/abnamro/videos?query=Bea+en+Gea" target="_blank">Bea and Gea</a></strong>? No?</p>
<p style="text-align: center;"><a href="http://www.youtube.com/user/abnamro/videos?query=Bea+en+Gea" target="_blank"><img class="aligncenter  wp-image-19179" title="ABN AMRO_Bea &amp; Gea" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/07/ABN-AMRO_Bea-Gea.jpg" alt="" width="550" height="166" /></a></p>
<p>Well, Bea &amp; Gea are two very bright and talkative women.  Their mission as <strong><a href="https://www.abnamro.nl/nl/prive/betalen/passen-creditcards.html" target="_blank">ABN AMRO Bank</a></strong> ambassadors was to experiment how you can make it through one week without cash?! During their <em>no cash</em> journey in Amsterdam, as they were doing their shopping, enjoying their leisure activities and <strong><a href="http://www.youtube.com/watch?v=Xh5dJKO-w_E&amp;list=PL1D1A73802FAFC164&amp;index=1&amp;feature=plpp_video" target="_blank">even buying a car</a></strong>, they run into hilarious adventures.</p>
<p>Their adventures were posted  - in Dutch of course &#8211; on <strong><a href="http://www.youtube.com/user/abnamro/videos?query=Bea+en+Gea" target="_blank">the ABN AMRO YouTube Channel</a></strong>.  Close to 300,000 viewers witnessed how Bea &amp; Gea addressed cash payment issues concerning both consumers and businesses.  On the last day of their cashless week, Bea &amp; Gea focused on the use of cash. <strong><a href="http://www.youtube.com/watch?v=tor1siC7L7I&amp;list=PL1D1A73802FAFC164&amp;index=5&amp;feature=plpp_video" target="_blank">They followed a consumer</a></strong> from an ATM to a store and questioned the use of cash to buy a magazine. Bea &amp; Gea challenged the lady merchant who, at the end of the day, stores the money in a sealed bag and return it to the bank.</p>
<p>Bea &amp; Gea’s conclusion:  this endless cycle of cash, completed hundred thousands of times every day is useless!!</p>
<p><strong><a href="http://www.youtube.com/watch?v=J6q1rzB3-SQ&amp;list=PL1D1A73802FAFC164&amp;index=3&amp;feature=plpp_video" target="_blank">Bea and Gea show us</a></strong> how pointless cash can be. Understandably there are still locations where payments can only be done with cash, but transactions with a debit or a credit card make life much easier &#8211; no small change in your pockets, no dragging yourself to the ATM in the rain, no chance of losing your money and less need to worry about theft and security!</p>
<p>This ABN AMRO campaign completes a suite of offers that range from the Financial Diary to Mobile Banking and Internet Banking to create real time insight for customers into their financial situation. Our customers can thus control their spend 24/7 online real-time.</p>
<p>Have you ever tried living without cash? Please share (y)our story!</p>
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		<title>A Quest for Electronic Payments</title>

		<link>http://newsroom.mastercard.com/2012/06/28/a-quest-for-electronic-payments/</link>

		<comments>http://newsroom.mastercard.com/2012/06/28/a-quest-for-electronic-payments/#comments</comments>

		<pubDate>Thu, 28 Jun 2012 15:00:03 +0000</pubDate>

		<dc:creator>Lourdes Maldonado</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Card benefits]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Credit]]></category>
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		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[Quest Diagnostics]]></category>



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		<description><![CDATA[Lourdes Maldonado is Assistant to the General Management and the Finance Department at Quest Diagnostics, Mexico Quest Diagnostics has been in the market since 1973. We offer over 8,000 medical diagnostic services to patients in 26 branches located throughout Mexico.  We have been accepting electronic payments for over 10 years and have experienced the benefits of &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/06/28/a-quest-for-electronic-payments/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Lourdes Maldonado is Assistant to the General Management and the Finance Department at Quest Diagnostics, Mexico</em></p>
<p><strong><a href="http://questdiagnostics.com.mx/" target="_blank">Quest Diagnostics</a></strong> has been in the market since 1973. We offer over 8,000 medical diagnostic services to patients in 26 branches located throughout Mexico.  We have been accepting electronic payments for over 10 years and have experienced the benefits of introducing and promoting such forms of payment at our branches.<a href="http://questdiagnostics.com.mx/" target="_blank"><img class="alignright  wp-image-18335" title="Quest Diagnostics" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/06/Quest.png" alt="" width="278" height="212" /></a></p>
<p>Card acceptance has not only improved the quality of the services we can provide our patients, but has allowed them to enjoy special benefits, such as several months without interest, discounts on diagnostic testing services and exclusive promotions. In many instances, patients have been able to carry out important medical tests that wouldn’t have been possible without these flexible payment options.</p>
<p>We have also directly benefited from accepting payment cards as they provide us with greater administrative controls and added security in our daily operations.</p>
<p><iframe src="http://www.youtube.com/embed/H9y6HcYVGmo?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>El Ñaqui on Using Cash Less on the Streets</title>

		<link>http://newsroom.mastercard.com/2012/06/19/el-naqui-on-going-cashless-on-the-street/</link>

		<comments>http://newsroom.mastercard.com/2012/06/19/el-naqui-on-going-cashless-on-the-street/#comments</comments>

		<pubDate>Tue, 19 Jun 2012 15:00:08 +0000</pubDate>

		<dc:creator>Jose E. Bengoa</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[cashless]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
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		<category><![CDATA[Small business]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=17986</guid>


		<description><![CDATA[Jose Bengoa is owner and Executive Chef of El Ñaqui When thinking of food trucks in Puerto Rico most people picture low quality food, eating on the go and paying in cash. However, when I started my own food truck business on the streets of Puerto Rico, my goal was to challenge that notion and do the exact &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/06/19/el-naqui-on-going-cashless-on-the-street/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Jose Bengoa is owner and Executive Chef of El Ñaqui</em></p>
<p>When thinking of <strong><a href="http://en.wikipedia.org/wiki/Food_truck" target="_blank">food trucks</a></strong> in Puerto Rico most people picture low quality food, eating on the go and paying in cash. However, when I started my own food truck business on the streets of Puerto Rico, my goal was to challenge that notion and do the exact opposite.</p>
<p>Based on this concept, we created <strong><a href="http://elnaqui.com/" target="_blank">El Ñaqui</a></strong>, a gourmet food truck equipped with a full kitchen, just like the ones you find in any top-rated restaurant, only that our kitchen is on wheels to make it more accessible to our on-the-go customers.  Our creative menu features delicious dishes prepared with top-shelf products and ingredients, at an affordable price.</p>
<p>In addition, we wanted to adapt to today’s consumers, who are highly connected via <strong><a href="https://www.facebook.com/elnaqui" target="_blank">Facebook</a></strong> and <strong><a href="http://twitter.com/#!/elnaqui" target="_blank">Twitter</a></strong> and expect fast and efficient service. In doing so, the most important step was to offer our customers the convenience of paying with credit and debit cards. This allows us to serve our customers in a fast, simple and secure way, while strengthening us as a business, and giving us greater peace of mind thanks to added security.</p>
<p>Our customers only need to pick what they’d like to eat from our eclectic menu, and we handle the rest. And that is what El Ñaqui is all about: flavor, the highest quality, convenience and security.</p>
<p>Who knew that a food truck could be all that?</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/1K9dzlBa5fo?rel=0" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Going to Like Place, Hawaii by Prepaid: A Young Belgian&#8217;s Cashless Journey</title>

		<link>http://newsroom.mastercard.com/2012/06/08/going-to-like-place-hawaii-by-prepaid-a-young-belgians-cashless-journey/</link>

		<comments>http://newsroom.mastercard.com/2012/06/08/going-to-like-place-hawaii-by-prepaid-a-young-belgians-cashless-journey/#comments</comments>

		<pubDate>Fri, 08 Jun 2012 18:46:13 +0000</pubDate>

		<dc:creator>Cédric Malle</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Prepaid]]></category>
		<category><![CDATA[Travel]]></category>



		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=17592</guid>


		<description><![CDATA[During the first two weeks of June 2012, I was challenged by AXA bank to go travel from Belgium to Like Place in Hawaii by earning likes on my Facebook page. The more likes the better, because for every like (on my posts, pictures and movies)  I will receive a one dollar travel budget on &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/06/08/going-to-like-place-hawaii-by-prepaid-a-young-belgians-cashless-journey/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>During the first two weeks of June 2012, I was challenged by <a href="http://www.axa.com/en/group/corporate-mission-statement/" target="_blank"><strong>AXA bank</strong> </a>to go travel from Belgium to <a href="https://maps.google.com/maps?oe=utf-8&amp;client=firefox-a&amp;q=where+is+%22like+place%22+hawaii%3F&amp;ie=UTF-8&amp;hq=&amp;hnear=0x79524d4c80f5abad:0x27bd57482cff6d41,Like+Pl,+Papaikou,+HI+96781&amp;gl=us&amp;ei=AfnRT6foK-Pu0gGxuNCIAw&amp;oi=geocode_result&amp;ved=0CAsQ8gEwAA" target="_blank"><strong>Like Place</strong></a> in Hawaii by earning likes on my Facebook page. The more likes the better, because for every like (on my posts, pictures and movies)  I will receive a one dollar travel budget on my <a href="http://translate.google.com/translate?hl=en&amp;sl=nl&amp;u=http://www.bankshopper.be/nl/nieuws/nieuwsberichten-betalen/axa-bank-belgie-lanceert-de-maxi-prepaid-card.html&amp;ei=cPrRT4TKOq_H6AHpo9T8Ag&amp;sa=X&amp;oi=translate&amp;ct=result&amp;resnum=2&amp;ved=0CJQBEO4BMAE&amp;prev=/search%3Fq%3Daxa%2Bmaxi%2Bprepaid%2Bcard%26hl%3Den%26client%3Dfirefox-a%26hs%3DiWf%26rls%3Dorg.mozilla:en-US:official%26prmd%3Dimvns" target="_blank">&#8220;<strong>M</strong><strong>axi&#8221; prepaid MasterCard</strong>.</a></p>
<p>On the road, I&#8217;ve taken on all kinds of challenges (ranging from Oklahoma drills with the New York City Gators, to eating a 4.5 lbs steak in one hour) all of which which were filmed and posted on <strong><a href="http://www.facebook.com/goingtolike" target="_blank">facebook.com/goingtolike</a></strong>. The response was amazing; up to the point where my likers started proposing and inventing extra challenges in exchange for likes! Ergo, this trip has already been amazing and I can only guess it will get better and better.</p>
<p>I  have already traveled quite a bit in my life and during each experience I carried an extensive amount of cash on me.  I had to hide it in my backpack, belt, shoes &#8230; just in case! Keeping track of my money wasn&#8217;t always easy because I didn&#8217;t have a clear indication on the amount I had already spent or how much I still needed to spend.</p>
<p>On this trip I had the opportunity to use the &#8220;Maxi&#8221; prepaid MasterCard issued by AXA bank and very quickly I realized how easy and safe it was. I almost never have to go to an ATM because I can use the card almost anywhere. This means: no more worries about being robbed or embarrassing shoe moments at the counter. I can only say this card should be every traveler&#8217;s financial best friend because it makes your travel quicker, easier and most importantly, safer!</p>
<p><object width="560" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/s0AA_ElHGxo?version=3&amp;hl=en_US" /><param name="allowfullscreen" value="true" /><embed width="560" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/s0AA_ElHGxo?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<p>&nbsp;</p>
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		<title>Eskisehir in Turkey: Leading the Way Towards Becoming a Cashless City</title>

		<link>http://newsroom.mastercard.com/2012/06/01/eskisehir-in-turkey-leading-the-way-as-a-cashless-city/</link>

		<comments>http://newsroom.mastercard.com/2012/06/01/eskisehir-in-turkey-leading-the-way-as-a-cashless-city/#comments</comments>

		<pubDate>Fri, 01 Jun 2012 16:37:56 +0000</pubDate>

		<dc:creator>Prof. Dr. Yılmaz Büyükerşen</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[Cashless Society]]></category>
		<category><![CDATA[Contactless payments]]></category>
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		<description><![CDATA[Prof. Dr. Yılmaz Büyükerşen is the Mayor of Eskişehir Metropolitan Municipality in Turkey Not only am I the Mayor of Eskişehir Metropolitan Municipality in Turkey, but more importantly, I am also a citizen and consumer here.  As such, I understand the various difficulties related to cash usage – it’s inefficient and germ-ridden &#8211; and as &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/06/01/eskisehir-in-turkey-leading-the-way-as-a-cashless-city/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Prof. Dr. Yılmaz Büyükerşen is the Mayor of Eskişehir Metropolitan Municipality in Turkey</em></p>
<p>Not only am I the Mayor of <a href="http://www.eskisehir-bld.gov.tr/eng/" target="_blank"><strong>Eskişehir</strong></a> Metropolitan Municipality in Turkey, but more importantly, I am also a citizen and consumer here.  As such, I understand the various difficulties related to cash usage – it’s inefficient and germ-ridden &#8211; and as Mayor, wondered how Eskişehir would be without money.</p>
<p>Our vision was to create a valid money card to use all over Eskisehir &#8211; -we wanted our city to become a cashless model for all other cities. This was achieved with the renovation of our mass transportation infrastructure and implementation of an electronic ticket system. Launched in <img class="alignright  wp-image-17373" title="Launch of Esparacard in Eskisehir" src="http://c15210660.r60.cf2.rackcdn.com/wp-content/uploads/2012/05/Launch-of-Esparacard-in-Eskisehir-200x133.jpg" alt="" width="180" height="120" />December 2011, the Eskisehir money card (<a href="http://www.eskisehir-bld.gov.tr/eng/haber_dvm.php?resim_id=318" target="_blank"><strong>Esparacard</strong></a>, as it is known locally) really put us ahead of the curve in terms of modern payment technologies.</p>
<p>Today, our renovated electronic ticket system is a modern system integrated with a banking infrastructure that enables the usage of payment cards from all the banks. It was the expertise, collaboration, and partnership between the Electronic Ticket System Operation of Eskişehir Metropolitan Municipality, <a href="http://www.garanti.com.tr/en" target="_blank"><strong>Garanti Bank</strong></a> and <a href="http://www.mastercard.com/tr/gateway.html" target="_blank"><strong>MasterCard</strong></a> that brought Esparacard and our vision to life. Esparacard is also the <strong><a href="http://www.ingenico.com/en/media_centre/press_releases/the-world%E2%80%99-first-ingenico-enables-mastercard-mch_gvnnm0je.html" target="_blank">first transport card with M/Chip Advance</a></strong>, the new payment platform of MasterCard.</p>
<p>Best of all, the people of Eskişehir have the opportunity to use their Esparacards not only on trams and buses, but also at cinemas, restaurants, and for shopping. So far, we’ve served as a model for many cities in Turkey and now I’m sure that we shall set the world an example with Esparacard.</p>
<p>Please enjoy this short video about our beautiful city and the launch of Esparacard, and we look forward to welcoming you in Eskisehir.</p>
<p><iframe src="http://www.youtube.com/embed/AfV29dWUYpI" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Two Reasons Why I Needed Cash in Brazil</title>

		<link>http://newsroom.mastercard.com/2012/05/24/two-reasons-why-i-needed-cash-in-brazil/</link>

		<comments>http://newsroom.mastercard.com/2012/05/24/two-reasons-why-i-needed-cash-in-brazil/#comments</comments>

		<pubDate>Thu, 24 May 2012 17:43:37 +0000</pubDate>

		<dc:creator>Roberta Viñas</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
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		<guid isPermaLink="false">http://newsroom.mastercard.com/?p=17170</guid>


		<description><![CDATA[During the month of March all employees in the Latin America and the Caribbean region were challenged to live a month without cash, which I personally took to heart. I used my credit and debit cards, as well as my meal vouchers, in every possible daily transaction. Every day after each transaction, I would input &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/05/24/two-reasons-why-i-needed-cash-in-brazil/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p>During the month of March all employees in the Latin America and the Caribbean region were challenged to live a month without cash, which I personally took to heart. I used my credit and debit cards, as well as my meal vouchers, in every possible daily transaction. Every day after each transaction, I would input it in the No Cash website that was made available to track our activity. As a result, I ended up registering over 70 transactions, the most number of cashless transactions in the region, and won the cashless challenge!</p>
<p>Throughout the month there were only two situations where I was unable to go cashless. One was during a taxi ride. Although some taxis in <strong><a href="http://terramagazine.terra.com.br/laverdaddelamilanesa/blog/2012/05/01/taxis-de-bsas-vao-aceitar-cartoes/" target="_blank">Brazil already accept electronic payments</a></strong>, this particular cab only took cash. The other situation was to pay for my daughter’s nanny, which I think is a great opportunity to explore for the <strong><a href="http://blogs.estadao.com.br/jt-seu-bolso/cartao-pre-pago-movimenta-r-2-bilhoes/ " target="_blank">prepaid </a></strong> market.</p>
<p>I really enjoyed this experience. I’d like to thank MasterCard for this great opportunity, and I truly believe that our society can go cashless in the near future.</p>
<p>I am Roberta Viñas from <strong><a href="http://www.mastercard.com/br/gateway.html" target="_blank">MasterCard’s São Paulo</a></strong>, Brazil office.</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/JIFq2beNWAc" frameborder="0" width="358" height="220"></iframe></p>
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		<title>Poland is on the Road towards Cashless one Ride at a Time</title>

		<link>http://newsroom.mastercard.com/2012/05/17/poland-is-on-the-road-towards-cashless-one-ride-at-a-time/</link>

		<comments>http://newsroom.mastercard.com/2012/05/17/poland-is-on-the-road-towards-cashless-one-ride-at-a-time/#comments</comments>

		<pubDate>Thu, 17 May 2012 08:00:22 +0000</pubDate>

		<dc:creator>Mariusz Przybylski</dc:creator>

				<category><![CDATA[Cashless Pioneers]]></category>
		<category><![CDATA[Cashless Conversations Blog]]></category>
		<category><![CDATA[eCommerce]]></category>
		<category><![CDATA[PayPass]]></category>
		<category><![CDATA[Travel]]></category>



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		<description><![CDATA[Mariusz Przybylski is  Head of the Social Communication Department and PR Manager at Mennica Polska Mennica Polska was founded in 1766 and since then it has been a leading producer of coins and collector items both in Poland and in the world. Currently, we are the sole producer of circulation and collector coins emitted by &#8230;<br/> <a class="pointer" href="http://newsroom.mastercard.com/2012/05/17/poland-is-on-the-road-towards-cashless-one-ride-at-a-time/">Read More</a>]]></description>

	
		<content:encoded><![CDATA[<p><em>Mariusz Przybylski is  Head of the Social Communication Department and PR Manager at Mennica Polska</em></p>
<p><strong><a href="http://www.mennica.com.pl/en/mint-of-poland-plc-collector-coins-commemorative-coins.html" target="_blank">Mennica Polska</a></strong> was founded in 1766 and since then it has been a leading producer of coins and collector items both in Poland and in the world. Currently, we are the sole producer of circulation and collector coins emitted by the National Bank of Poland and foreign issuers. Our designers and minters complete orders for foreign emitters and <strong><a href="http://en.wikipedia.org/wiki/Numismatics" target="_blank">numismatic</a></strong> firms as well.</p>
<p>In recent years we have expanded our activities into new services, such as electronic payments. Our considerable asset is vast experience in delivering and operating public transport ticket sales systems.</p>
<p>In total, we have at our disposal the sales network of over 1,000 ticket vending machines in Warsaw, Wrocław, Łódź, Lublin and Bydgoszcz. All of them accept debit card payments.</p>
<p>We have pioneered MasterCard PayPass payments in Poland in the mobile public transport ticket vending machines. Last year we installed over <strong><a href="http://www.mennica.com.pl/en/media/press-room/article/zobacz/wroclaw-will-have-the-electronic-ticket.html" target="_blank">800 machines</a></strong> accepting MasterCard PayPass contactless cards in Wrocław, one of the biggest cities in Poland.</p>
<p>We decided to introduce cashless payment in our vending machines, because they are faster and more comfortable for passengers. The vending machines do not need cash withdrawal or bullion fess, which is also a good solution for us.</p>
<p><iframe src="http://www.youtube.com/embed/ht7W0ppA00I" frameborder="0" width="358" height="220"></iframe></p>
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