Digital Press Kit | Digital Sharing: What’s your Online Persona?
October 2, 2013
What's Your Digital DNA? MasterCard Study Reveals Five Global Online Personas
Consumer Research Points to Why Some Share More than Others Online To tweet this news, copy and paste http://bit.ly/1g0Z4U6 to your Twitter handle with the hashtags #MasterCard and #5Personas Purchase, New York – October 2, 2013 – Is there really such a thing as an online...Read More
Around the World in 5 Personas: How Global Consumers Think about Their Data Online
Using state-of-the-art techniques, MasterCard has designed a methodology to gauge global consumer attitudes regarding the use of personal data in social and commercial settings. Consumers are by and large fully aware of how their data is harvested and leveraged by the sites they...Download