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Commerce Meets Content: ShopThis! with MasterPass Brings Shop-Able Content to DETAILS

DETAILS GroomshopMen’s lifestyle magazine DETAILS launched an e-commerce site to connect readers with products featured in each issue. Powered by ShopThis! with MasterPass, this new functionality enables a seamless shopping experience. Readers will discover and purchase merchandise without ever leaving the page itself.

“The Shop by Details will bring together our how-to advice and features and the merchandise we love, for a full content to commerce experience,” said Dan Peres, Editor-In-Chief of DETAILS. “Our readers look to us for the best products and now we can make getting them easy.”

ShopThis! with MasterPass is helping to drive commerce across the digital ecosystem while providing consumers with a simple and convenient shopping experience no matter what digital channel they are engaged with.

For more information please read recent coverage from Luxury Daily and Women’s Wear Daily.