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Consumers across the Globe are Ready to go Digital

Today we’re surrounded by a multitude of digital devices, services and platforms.

Whether checking messages, receiving updates on traffic, getting breaking news alerts, finding old friends or making new ones or simply finding a new recipe, we increasingly turn to digital services.

To learn more about this phenomenon, Mastercard asked people in Europe, the Middle East and Africa what they thought about our new digital world. What are their perceptions and attitudes and how has innovation, in particular the digital revolution changed their lives?

The Mastercard Impact of Innovation Study shows that not only is there a huge appetite for new ways to pay, but that more than 90% of consumers use their smartphone more than any other device. The study also revealed consumers would rather use biometrics than PIN codes when it comes to paying for things. According to Dr Carsten Sorensen from The London School of Economics and Political Science, the study is unique since it provides a deep dive into the digital transformation of society. It shows that developing regions tend to be more optimistic when it comes to the potential for digital technologies to help improve their lives. This is natural as people in highly developed countries already have access to state-of-the-art technologies.

For more information, please view our full press release and report.

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