Halloween is barely in the rearview mirror and the formal holiday season is still a few weeks away. But consumers are starting to think about their holiday shopping and preparing strategies to tackle their lists. This week, MasterCard and J.Crew unveiled one way to make this process a little simpler. Consumers shopping for the latest styles at jcrew.com can now take advantage of MasterPass to skip the usual checkout routine.
In a recent press release, Michael Cyr, group executive at MasterCard, noted, “We’ve all experienced the frustration of attempting to quickly input payment and shipping information when shopping online only to receive repeated error messages. MasterPass eliminates this by providing shoppers with a faster, easier online checkout enhancing their shopping experience and leaving them more time to enjoy the things that matter most.”
As part of the initiative, a national broadcast advertisement was launched to highlight this new digital checkout option for consumers – the first time J.Crew has been included in any television spot, take a look: