ShopThis! with MasterPass is a MasterCard innovation that offers consumers a new way to shop digitally. Described as one-touch shopping of digital content, it allows readers to browse through their favorite magazine app and gives them the opportunity to make a purchase without ever leaving the page itself. WIRED, a Condé Nast brand, is the first publication to offer the ShopThis! with MasterPass technology to its readers beginning with the November iOS tablet edition, available October 15. Read the full press release.
The New York Times covers our latest future of shopping innovation as a key example in the push toward immediate retail gratification.
This was one of several announcements we shared at the 2013 World Retail Congress. For more information about our presence there, including images, infographic and video, click on our digital press kit.