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Marketing 101 for NFTE Students with MasterCard, Twitter and Google

Jill Cress. Senior Vice President Global Consumer Marketing at MasterCard discusses shares brand management insights with NFTE student.

Jill Cress. Senior Vice President Global Consumer Marketing at MasterCard shares brand management insights with a NFTE student at The Network for Teaching Entrepreneurship Global Showcase in New York City.

Exceptional young entrepreneurs and teachers from 29 locations around the world were honored at The Network for Teaching Entrepreneurship (NFTE) Global Showcase in New York City. Students invited to the showcase were celebrated as Global Young Entrepreneurs, with the most outstanding teacher in each region being honored with the Global Enterprising Educator Award. – read the full press release.

In advance of the showcase, students had the opportunity to learn about branding and branding identity from MasterCard employees, and also participated in activities with other social media and technology leaders from Twitter and Google.

The evening Showcase provided students with the chance to hear from Spanx founder Sara Blakely on what it takes to succeed as an entrepreneur and MasterCard Chief Marketing Officer Raja Rajamannar on the importance of supporting entrepreneurship and financial inclusion.

“Our work with NFTE is just one way we can help inspire and support future generations of business leaders in taking their first strides into the formal economy,” said Raja Rajamannar, Chief Marketing Officer, MasterCard. “At MasterCard, we invest time, effort and resources to create programs and solutions that fuel the spirit of entrepreneurship in an inclusive manner across the globe.”

For more information on MasterCard’s ongoing partnership with NFTE click here.