MasterCard, one of the world’s most active sponsors of major sporting events, is among the first 50 organizations to launch the Sports Integrity Global Alliance (SIGA). The move reinforces the company’s ongoing commitment to live its corporate values, and the importance of ensuring its partners and sponsorship properties are aligned to promote good governance and integrity in sport. SIGA marks the first time government, sport and business are coming together to support positive change around the business of sport. Read more in the Statement of Intent.
“The passion and love of sports is universally shared,” said Michael Robichaud, SVP Global Sponsorships, MasterCard.”At the end of the day, we care about the game, the athletes, and the fans. We will continue to stand by what’s right for them and our business, so we all can enjoy those unforgettable experiences only the world of sport can deliver.”
SIGA is grounded in 12 Core Principles on Sport Integrity that were formally adopted by SIGA members who are currently working together to strengthen industry standards in areas such as Financial Integrity and Good Governance. These standards and best practices are being developed with the goal of widespread adoption across the sport sector.
The MasterCard sport sponsorship portfolio includes many of the world’s marque sporting events and organizations such as the PGA TOUR, MLB, UEFA Champions League, Rugby World Cup, The Open Championship, Roland-Garros, Copa, Toronto Raptors and Maple Leafs, among others. MasterCard uses it partnerships and assets to create Priceless experiences and Priceless Surprises to help cardholders get closer to the games and athletes they love.