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MasterCard Trials Facial and Fingerprint Biometric Payments in Europe and U.S.

Purchase, N.Y. – August, 18, 2015 – MasterCard is pioneering the use of your “selfie” or fingerprint to make an online payment transaction with the launch of trial programs in Europe and the U.S., it was announced today.

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Using biometric authentication – the use of a personal feature like facial recognition, fingerprints – to verify a cardholder’s identity helps deliver on the company’s commitment to making payments not only quicker and easier, but also more safe and secure.

This technology could replace the need to remember and type in passwords to complete purchases when shopping online. Instead, consumers may have the option to simply blink into the camera of their smartphone  or use their fingerprints to authenticate transactions.

“Passwords are a pain,” said Ajay Bhalla, president of Enterprise Security Solutions, MasterCard. “They’re easy to forget, they waste our time and they’re not very safe. Biometrics are making online transactions as secure and simple as purchases in person.

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