As senior vice president/group head, US Marketing, Cheryl Guerin is responsible for US Marketing strategies and programs that drive greater preference for MasterCard’s brand, products and services across B2B and B2C audiences. As such Cheryl is responsible for our US media investment strategy, directing the brand’s award-winning Priceless advertising campaign, sponsorships and digital activity to drive greater connection with consumers. In addition, Cheryl manages the Customer and Merchant Marketing groups designed to bring greater partnership, value and marketing programs for our issuers and merchants.
Ms. Guerin joined MasterCard in 2000 and has held positions in Promotions and Digital, both with a heavy focus on cross-functional integration, customer value and merchant support. Key achievements include setting best practices against these disciplines globally and continued industry accolades. Recognition includes the 2010 Grand Midas Best Financial Services Marketing campaign globally for Priceless Gift Finder with Amazon, Gold and Silver Mobi Awards for ATM Hunter and Priceless Picks mobile applications, Cards & Payments Best Integrated Marketing campaigns for 2007 and 2008 promotional programs, Best Marketing Innovation 2007 for the Write Your Own Priceless ad campaign.
Prior to MasterCard, Ms. Guerin held several account positions at advertising agencies such as Bates Worldwide and Bozell – managing campaigns and product launches for clients such as Avis, American Home Products, BestFoods, KLM Airlines, NatWest Bank and Samsung.
Ms. Guerin is an active Member of the ANA (Association of National Advertisers) and IAB (Interactive Advertising Bureau) and is also a MIXX Awards Committee member and Judge. Mrs. Guerin was also recently honored as one of the 2010 40 under 40 Business People in Westchester and holds a bachelor’s of Business Administration from Pace University.