Director Digital Marketing, MasterCard Canada
Joining in 2011 as Director of Digital Marketing, Kobi Gulersen is responsible for driving MasterCard Canada’s B2C and B2B digital strategy and execution, including mobile and eCommerce marketing, web marketing, social media and SEM/SEO.
Kobi has worked on everything from digital campaigns to traditional mass initiatives; website builds to promotional programs and sponsorship activations. Prior to MasterCard, Kobi developed communications programs for Nestle USA, Hewlett Packard, Glenfiddich and Gibson's at MacLaren McCann. Kobi has a passion for youth marketing, having pioneered new marketing strategies through a youth marketing agency he founded and later sold his ownership stake in. Kobi has developed marketing programs in Canada, the US and even the English Caribbean. His key client work experience included: Rogers Wireless, Scotiabank International, M.A.C. Cosmetics and L’Oreal Professionnel. Kobi was nominated in 2008 for BDC Entrepreneur of the Year, and was selected as Marketing Magazine’s Ones to Watch 2008 – Canada’s Top 10 under 30.
Kobi graduated from the University of Toronto with an Honours Bachelor of Science.