Marcy Cohen
Marcy Cohen

Marcy Cohen

MEDIA CONTACT: VP, Corporate Reputation and Influencer Engagement, MasterCard Labs and NYC Tech Hub

Follow:www.linkedin.com/in/marcycohenhttps://plus.google.com/112454274344869125985/posts


Marcy Cohen is responsible for shaping messaging, developing programming and managing communications campaigns for MasterCard’s recently opened New York City Technology Hub. She leverages social, digital and traditional media to create engagement focused on the value MasterCard brings key stakeholders including media, influencers, analysts and employees. She also manages global communications for MasterCard Labs, the company’s research and development arm.

Previously Marcy managed MasterCard’s corporate and digital storytelling as well as the Conversation Suite, a social media command center where a global team monitors, analyzes and engages in conversations around the world, in real-time, 24/7.

Prior to joining MasterCard she was head of Social Media at Sony Electronics Inc. where she led a team in developing and executing digital and social media initiatives for new product introductions and corporate brand initiatives.

Recent Posts

MasterCard today appointed Betty DeVita as Chief Commercial Officer of MasterCard Labs, the company’s global research and development arm focused on payment innovations. In this role Betty will be responsible for developing and managing strategic partnerships focused on commercializing existing and future pipeline MasterCard Labs assets. Examples of current Labs innovations being commercialized include ShopThis! …
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Catch a glimpse of MasterCard’s Global Innovation Footprint. From Tech Hubs to MasterCard Labs, MasterCard is on a mission to innovate across the globe as we work to achieve a world beyond cash.

Applications for Class 3 accepted through March 8  Purchase, N.Y. – February 18 – MasterCard and Silicon Valley Bank are inviting startups doing business in the United States to apply for Commerce.Innovated., a program designed to help commerce-focused startups grow their businesses. Commerce.Innovated. is a four-month virtual program that provides startups with the resources to …
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This week marked an important milestone in MasterCard’s evolution as a technology payments company with the grand opening of the company’s New York City Technology Hub. The space builds on the company’s existing innovations hubs in Dublin, Singapore and St Louis. Read the full press release for more information on the event. The opening coincided with the …
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Hub Focuses on New Payment Technologies Paving Way for a World Moving Beyond Cash New York, NY – October 20, 2014 —Today MasterCard will demonstrate its newest digital innovations including MasterPass, MasterCard Digital Enablement System (MDES) and wearable technology during a press event at the grand opening of its new technology hub in New York …
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In an online feature story Fortune Magazine provides an inside look at MasterCard’s evolution to becoming a technology company. The article provides a comprehensive overview of MasterCard’s journey which began as an association of major banks and has since evolved to a technology focused innovator led by CEO Ajay Banga. Writer Daniel Roberts sums it …
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MasterCard is launching MasterCard Start Path, a commitment to help accelerate startups toward long-term success by offering customized support, operational mentorship and the potential to secure pilots with key global players.

Collaboration to Support Financial Institutions Worldwide   To tweet this news, copy and paste http://mstr.cd/1oTMMAj to your Twitter handle with the hashtags #MasterCard, #Monitise and #MobileMoney  PURCHASE, NY – March 24, 2014 – MasterCard today announced the intention to enter into a commercial agreement with Monitise plc (LSE: MONI) to accelerate the development and deployment …
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Starting this weekend masses of people interested in technology, film and music will descend on Austin, Texas. The technology portion of the multi-week event attracts startup entrepreneurs looking to develop relationships and move their ideas forward. Building on the recent launch of Priceless Surprises – read initial press release – MasterCard will be partnering with …
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