MEDIA CONTACT: VP, MasterCard Communications
Marcy Cohen is responsible for corporate storytelling both to the press and among social media influencers. She and her team leverage digital as well as traditional media to create engagement focused on the value MasterCard brings key stakeholders. Marcy manages the MasterCard Conversation Suite, a social media command center where a global team monitors, analyzes and engages in conversations around the world, in real-time, 24/7.
Previously she was head of Social Media at Sony Electronics Inc. where she led a team in developing and executing digital and social media initiatives for new product introductions and corporate brand initiatives and managed influencer relationships within the personal technology community
Starting this weekend masses of people interested in technology, film and music will descend on Austin, Texas. The technology portion of the multi-week event attracts startup entrepreneurs looking to develop relationships and move their ideas forward. Building on the recent launch of Priceless Surprises – read initial press release – MasterCard will be partnering with …
On-demand Messages Written in The Sky and 2000 Free UBer Rides make The Day Priceless for U.S. CardHolders To tweet this news copy and paste http://mstr.cd/1jqjfOG to your Twitter handle with #PricelessSurprises Purchase, NY, February 12, 2014 – The sky’s the limit for MasterCard cardholders and Uber users who will get the chance to share …
Company’s largest digital and social campaign ever integrates TV, Online, Social and Outdoor in a truly global Priceless experience To tweet this news copy and paste http://mstr.cd/1aaBgrj to your Twitter handle with #PricelessNewYear Purchase, NY – December 26, 2013 – MasterCard has launched #PricelessNewYear, the company’s largest integrated digital and social media campaign to date, …
This holiday season MasterCard is connecting people around the world and celebrating families, friends and community with its largest integrated digital campaign ever. The program, called #PricelessNewYear, will curate people’s priceless holiday photos on Facebook, Twitter and Instagram in 175 countries. The very best of the photos will be shown on 11 Times Square billboards …
ShopThis! with MasterPass is a MasterCard innovation that offers consumers a new way to shop digitally. Described as one-touch shopping of digital content, it allows readers to browse through their favorite magazine app and gives them the opportunity to make a purchase without ever leaving the page itself. WIRED, a Condé Nast brand, is the …