MEDIA CONTACT: Business Leader, MasterCard Advisors
Marisa Grimes joined MasterCard in May 2012 as Business Leader in the Worldwide Communications department. In her current role, Marisa oversees communications efforts for MasterCard Advisors, a division of MasterCard that uses advanced analytics and deep payments expertise to bring actionable insights and solutions to clients around the world. Prior to MasterCard, Marisa was Vice President, Global Communications for Nielsen. She also held previous public relations roles at media companies including TV Guide and Discovery Communications.
For global brands, a one-size-fits-all approach to marketing won’t work. In order to grow global retail sales, marketers need to think locally and understand how consumers spend in different markets. For example, according to MasterCard SpendingPulse, while apparel sales in Brazil and Hong Kong heated up during the month of February, the frigid winter temps …
U.S. retail sales growth continued to slow in February, according to the latest MasterCard SpendingPulse report. February retail sales grew by 2.7 percent year-over-year, their weakest reading since March of last year. While the continued harsh winter weather seemed to play a significant role in keeping consumers from going shopping, the good news is, relief …
The inaugural SpendingPulse report for Hong Kong shows that retail sales grew 6.4 percent in December, driven primarily by increases in healthy and beauty items and clothing. The new macro-economic report, which will be released monthly, provides the most complete overview of consumer spending in Hong Kong. It will be available to subscribers the third …
The saying “the early bird catches the worm” rang true for many U.S. retailers on Thanksgiving Day, as well as for consumers looking to grab doorbuster deals on tablets, TVs, and other electronics. According to the U.S. November report for MasterCard SpendingPulse, which tracks retail sales across all forms of payment (including credit cards, cash …
Holiday shopping and travel trends from MasterCard Advisors.