MEDIA CONTACT: MasterCard Communications
Rebecca Kaufman is an Associate Analyst on MasterCard’s Worldwide Communications team. She joined MasterCard in June 2012 after graduating Cum Laude from Boston University with a Bachelor's of Science in Mass Communication and is responsible for social / digital media and traditional media relations. Follow her cashless journey @MasterCardBecca.
Meet the MasterCard Executive Leadership. Here you will find their bios, photos, presentations and more.
MasterCard has launched the Treat Index, a survey of 12,000 people in eight European countries that analyses the way consumers view buying themselves “treats” as a must – even when economic times are tough. The research has produced some fascinating insight into what people buy and why – depending on age, gender or culture. We …
At MasterCard, we understand that there is no such thing as a one size fits all customer experience. We are all customers and we are all individuals and we shop, browse and pay in the ways that work best for us. At World Retail Congress (7-9 October, La Défense – Paris), MasterCard will be pulling …
Using state-of-the-art techniques, MasterCard has designed a methodology to gauge global consumer attitudes regarding the use of personal data in social and commercial settings. Consumers are by and large fully aware of how their data is harvested and leveraged by the sites they visit. Globally, they separate into five quite clearly defined segments, which MasterCard calls personas, determined by their online behaviors. …