Asia/Pacific Cities Rank among World’s Most Connected Destinations: MasterCard Index

June 17, 2012

Singapore and Hong Kong Feature in Index’s Top Ten Global Destinations; Region’s Cities Expect a 15.3% Surge in Foreign Spending Led by Bangkok

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Singapore, 18 June 2012: Asia/Pacific cities continued their ascendance as global destinations in 2012, with nearly half of the world’s top 20 cities by visitor arrivals and expenditure heralding from the region, according to the MasterCard Global Destination Cities Index released today.

This is the second installment of the MasterCard research, which is used as a barometer for understanding the global economy and the dynamic flow of commerce across the world. The MasterCard Index of Global Destination Cities ranks cities in terms of the number of their total international visitor arrivals and the cross-border spending by these same visitors in the destination cities, and gives visitor and passenger growth forecasts for 2012. This Index and the accompanying reports are not based on MasterCard volumes or transactional data.

The Index projects sustained growth among emerging market cities with the top ten Asia/Pacific destinations expecting a 9.5% growth in visitor arrivals for 2012 and a 15.3% surge in cross-border spending. Singapore[1] (4th), Hong Kong (6th) and Kuala Lumpur (10th) feature in the Index’s top ten global cities. To view the Index as an interactive map, please click here.

Cities in Asia/Pacific once again led the charge globally with eight of the top 20 cities by international arrivals, with Bangkok ranked third globally with projected visitors to top 12.2 million visitors this year. Singapore was in fourth rank with 11.8 million visitors, with Hong Kong sixth with 11.1 million visitors, and Kuala Lumpur ranked 10th with 8.1 million visitors expected.

The region also ranked highly on visitor spending with Bangkok ranked third globally with US$19.3 billion expected to be spent by inbound passengers in 2012, a 16.6% jump from last year. Singapore leapt two places to fifth overall with US$12.7 billion, up 12.7% on last year. Seoul moved into the top ten with US$10.6 billion in cross-border spend, an increase of 16.2%, while Tokyo, still recovering from the triple disasters of 2011 moved up four places to 14th, is officially the world’s third-fastest growing market (24.2%) in terms of cross-border spending.

In terms of growth in visitor numbers six out of the top 20 fastest growing cities in the Index were from Asia/Pacific with Tokyo second globally behind Rio de Janeiro (28.6%) with a 21.5% growth in visitor arrivals. Taipei and Beijing also featured in both the top ten growth cities by visitor arrivals and cross-border spending.

“Asia’s destination cities continue their rise, expecting a significant upward trend in visitor arrivals and cross-border spend—most of them on the back of large double digit growth,” observed Dr. Yuwa Hedrick-Wong, global economic advisor, MasterCard Worldwide.

London once again topped the world’s cities by visitor numbers with 16.9 million inbound passengers expected in 2012, ahead of Paris in second place with 16 million inbound passengers expected.

London also ranked first on cross-border expenditure, ahead of New York in second place, with estimated expenditures in these cities for 2012 amounting to US$21.1 billion and US$19.4 billion respectively.

While cities in Europe and the US still ranked highly in the MasterCard Global Destination Cities Index, Dr. Hedrick-Wong said that the number of emerging market cities featuring in the Index showed Asia’s growing role in the global economy.

“The leading Asian cities are some of the most sought after destinations for visitors from all over the world, and the Index indicates that they will continue to thrive into 2012,” he said.

“Another interesting trend that we observe is a rise in cashless payments with many international travelers opting to do electronic transactions rather than using cash. The trend is a response to an increasing demand for safe, simple and smart payments, and highlights the rising importance of cashless commerce for both business and leisure travel,” Dr. Hedrick-Wong concluded.

The World’s Top 20 Fastest Growing Destination Cities by Visitor Numbers

Destination City

2012 Growth Rate

Rank

Rio de Janeiro

28.6%

1

Tokyo

21.5%

2

Quito

18.8%

3

Abu Dhabi

17.9%

4

Tunis

17.7%

5

Dubai

15.3%

6

Taipei

15.1%

7

Istanbul

14.7%

8

Beijing

14.7%

8

Bogota

12.6%

10

Lima

11.7%

11

Riyadh

10.4%

12

Nairobi

10.0%

13

Singapore

9.9%

14

Seoul

9.8%

15

Cairo

8.3%

16

Shanghai

8.2%

17

Toronto

7.6%

18

Washington

7.2%

19

Caracas

7.0%

20

 

Asia/Pacific Top 10 Destination Cities by International Visitor Spend (2012) 

Rank Destination City Market

Visitor Spend

(US$ Billion)

% Growth 2011 & 2012 2012 Visitors(Millions)*
2010 2011 2012
1 Bangkok Thailand $11.1 $16.6 $19.3 16.6% 12.2
2 Singapore Singapore $9.0 $11.3 $12.7 12.7% 11.8
3 Sydney Australia $9.2 $10.1 $11.0 9.7% 2.5
4 Seoul South Korea $7.7 $9.1 $10.6 16.2% 8.0
5 Taipei Taiwan $6.1 $8.7 $10.5 20.5% 5.4
6 Tokyo Japan $10.2 $8.0 $9.9 24.2% 4.3
7 Hong Kong (SAR) China $7.3 $8.6 $9.5 9.5% 11.1
8 Shanghai China $5.6 $7.3 $8.3 12.6% 7.5
9 Beijing China $4.2 $5.5 $6.5 19.2% 6.2
10 Kuala Lumpur Malaysia $4.7 $5.6 $6.4 13.7% 8.1

*Excludes passengers returning to arrival country and includes visitors on non-stop flights only

 

Methodology

The MasterCard Worldwide Index of Global Destination Cities is compiled using international flight and flight capacity information purchased from OAG Global, a provider of international aviation data. Flight schedules are also used for calculating flight frequency between pairs of cities.  Airlines also publish on a regular basis their historical load factor, and advance flight schedules, which are then used to estimate the actual outbound passenger departures, and for forecasting outbound passenger departures in the coming year.

On any given flight there are visitors from the departure country, returning residents of the destination city after visiting the departure country, and a third group: non-residents connecting through the departure country to the destination city on their way to a second destination city. This group can be a low proportion of the passengers for typically non-hub cities, but very high for destination cities that are “hubs” such as Singapore, Amsterdam, and Frankfurt.

On a country level, the UN Database of “Trade in Service” in the “Travel Component” provides estimates of how much each year residents spend abroad (air fare paid in home country not included).  An algorithm is applied to this total outbound expenditure and estimated total number of outbound passengers to derive an estimate of average per outbound passenger’s expenditure overseas.

A margin of error is also unavoidable in such estimates, as not all outbound trips are of equal length, and the cost of living varies a great between arrival cities such that even if each trip of equal length, expenditure per passenger between different arrival cities would still be very different. This margin of error is reduced significantly by imposing a minimum of expenditures in the algorithm, after a number of iterative testing (US$500 per trip for bordering arrival country and US$700 per trip for non-bordering arrival country).

Please note: the city rankings from the 2011 MasterCard Index of Global Destination Cities are altered retrospectively as updates in data become available.

 

About Dr Yuwa Hedrick-Wong, Ph.D., Global Economic Advisor, MasterCard Worldwide

Dr Yuwa Hedrick-Wong is a business strategist and economist with 25 years of experience gained in over thirty countries. He was appointed Global Economic Advisor to MasterCard Worldwide in 2009.  Prior to this role, he was Economic Advisor to MasterCard in Asia/Pacific, a position he held since 2001. As economic advisor, he chairs a MasterCard Knowledge Panel of leading economists, policy analysts, academics and business strategists for regular exchange and knowledge sharing.  In 2007 he was appointed Advisor at Southern Capital Group, a private equity fund; and in 2008 he was appointed to the Investment Council of ICICI, India’s largest private bank.

Yuwa is also currently the HSBC Visiting Professor of International Business at the University of British Columbia, Vancouver, B.C. Canada, and is a frequent speaker at numerous international high-profile conferences.

 

About MasterCard Worldwide

MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.

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Contacts:

Georgette Tan, MasterCard Worldwide, georgette_tan@mastercard.com, +65 6390 5971

Robert O’Brien, Weber Shandwick, robrien@webershandwick.com, +65 6825 8064



[1] City rankings from the 2011 MasterCard Index of Global Destination Cities are altered retrospectively as updates in data become available.

 

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