MasterCard and Justin Timberlake Join Forces in Innovative Global Partnership
Relationship Kicks Off with MasterCard Priceless Premieres presents Justin Timberlake™
Exclusive New York Performance
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PURCHASE, N.Y. – April 29, 2013 – Grammy® and Emmy® Award-winner Justin Timberlake has teamed up with MasterCard in an innovative, two-year relationship focused on brand collaboration and the delivery of truly unforgettable fan experiences for MasterCard cardholders and Justin Timberlake fans worldwide.
To launch the global partnership, Timberlake and MasterCard are offering cardholders a priceless experience that will reflect the exclusivity, collaboration and access the partnership will provide — the MasterCard Priceless Premieres presents Justin Timberlake performance. The special event available only to MasterCard cardholders will take place at the Roseland Ballroom in New York City on May 5. Consumers registered on Priceless New York will be the first to know when tickets are available for the show.
“I’m thrilled to be part of a collaboration that offers me the opportunity to connect and engage with fans and bring them closer to the music” says Timberlake. “MasterCard is a respected global brand and I look forward to working with them to bring something truly unique to their cardholders.”
The partnership will bring together MasterCard’s expertise in delivering Priceless experiences and driving commerce with Timberlake’s global influence and resurgence into music and entertainment for the benefit of fans and cardholders. Timberlake’s latest solo album, The 20/20 Experience, has been a massive success having been certified Double Platinum in the U.S., landing at #1 on the iTunes chart in 89 countries to become the fastest selling album in iTunes history and reaching the top of the charts internationally in several countries including an unprecedented three weeks at #1 in the UK. The collaboration and partnership between Timberlake and MasterCard will translate to exclusive access to co-created content, events and experiences as well as consumer engagement opportunities.
“When people think about access to music and entertainment, we want them to think of MasterCard,” said Alfredo Gangotena, Chief Marketing Officer, MasterCard. “We’ve had a role in this space for some time but are now looking to really put a stake in the ground and we’re doing so by tapping into one of the most prominent global entertainment and business minds, Justin Timberlake. We’ve got some amazing things up our sleeves and know that cardholders and fans will be thrilled.”
MasterCard’s Priceless Cities program offers cardholders who sign up for the program access to handpicked experiences and offers not only in their home cities, but also in cities around the world. Such experiences include exclusive access to concerts, theatre, restaurants, museums, and sporting events around the world. The program is currently available in 15 cities across the globe, including New York, Chicago, Miami, Los Angeles, London, Paris, Toronto and Buenos Aires.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
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