MasterCard in Priceless partnership with French Tennis Federation (FFT)
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Paris, 14 May 2013 –MasterCard today announces a partnership with the French Tennis Federation (FFT) to become the official payment card of the Roland-Garros tournament, one of the four Grand Slam tennis tournaments. The partnership signals the start of a five year relationship between the French Tennis Federation (FFT) and MasterCard, which combines MasterCard’s expertise in technology and payments with FFT’s strengths in the organization, co-ordination and promotion of tennis in France and around the world.
“This is a great opportunity to reinforce our partnership with Roland-Garros and the French Open. It is one of the major events of the year, which demonstrates MasterCard’s expertise in sports sponsorship worldwide and the company’s ambition to continuously offer unique priceless experiences to our clients and tennis fans during the tournament,” explains Alfredo Gangotena, Chief Marketing Officer at MasterCard. “Through this event, we will give MasterCard cardholders and customers the chance to re-discover and enjoy the Priceless city of Paris in a unique way with prominent partners, locations and institutions specially selected for this occasion.”
Through Priceless Paris, the latest deployment of MasterCard’s Priceless Cities program, MasterCard will give privileged access to the best of Paris during the French Open, and will introduce a collection of exclusive offers and experiences created especially for Parisians and visitors in partnership with the capital’s leading theaters, museums, restaurants and department stores, such as prestigious places in Paris: the Garnier Opera, the Grand Palais, the Châtelet theater and Disneyland Paris. MasterCard’s sponsorships cover a wide range of sporting events such as the Champion’s League, and artists such as Beyonce or Justin Timberlake. Roland-Garros fans and MasterCard’s clients will enjoy outstanding privileges, as the exclusive access to parties, premium seats to attend to the competition, special offers, a behind the scenes access and many more priceless experiences.
“We are very happy to initiate this collaboration with MasterCard, one of the most prestigious brands in the world”, underlined Michel Grach, Media and Sponsoring Director at the FFT, “the presence and commitment of MasterCard will contribute to the success of this season of Roland-Garros as well as the next ones. We hope that millions of tennis fans and card-holders will enjoy many priceless experiences.”
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The Roland-Garros tournament is one of the most important tennis events in the world with a very high media profile, broadcasted in 137 countries, with a 78.2% cumulated TV audience in France in 2012 and 460,000 tournament attendees. Moreover, almost 14.1 million unique visitors visit the rolandgarros.com website during the event, and over 617,500 fans liked the Facebook page
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