As part of the sponsorship deal which will run through January 2020, MasterCard will follow the National Team around the world bringing cardholders exclusive product benefits and access to priceless moments in football
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Sao Paulo, Brazil and Miami, FL – August 21, 2012 — MasterCard announced today it has become the official sponsor of one of the world’s most beloved national football teams, the Brazilian National Football team (the famous “Seleção”). The global sponsorship agreement will provide the global payments brand the opportunity to develop promotional and experiential programs for cardholders, customers, merchants, and partners during some of the world’s most important football matches where the National Team competes.
The sponsorship agreement between MasterCard and the Brazilian Football Confederation (CBF) includes the sponsorship of all CBF managed teams: Men’s National Team, Women’s National Team and all youth squads (under-20 and under-17).
“Football is the most beloved international sport, Brazil is a global economic player and a top tourist destination, and there are millions of devoted Brazilian National Football Team fans worldwide, a very powerful combination for a sponsorship platform,” said Gilberto Caldart, Head of MasterCard Brazil and the GeoSouth Division. “For MasterCard, this sponsorship signifies an opportunity to give fans access to one of the best football Teams in the world, and celebrate Brazil – a country globally known for its rich culture, music, gastronomy and sports – with just a swipe or tap of a MasterCard card or payment device.”
Through January 2020, MasterCard will be the exclusive brand in the category of Payment Services and have access to branding rights, the Team, matches, ticket pre-sales, among other benefits, to develop exclusive priceless experiences and offers for its cardholders, customers, merchants, and partners.
Sponsorships, and particularly football, are an important component of MasterCard’s integrated marketing mix. For over 20 years MasterCard has supported the international sport, sponsoring some of the world’s most renowned football events. “MasterCard has had a long history with football. The Brazilian National Team now stands together with some of the company’s ‘crown jewels’ of sponsorship assets including the UEFA Champions League (since 1994) and CONMEBOL Copa America (since 1991),” said Geraldine Cooper, Head of Sponsorships for MasterCard Latin America and Caribbean region.
MasterCard (NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
Janet Rivera-Hernandez, MasterCard Latin America & Caribbean, 305-539-2304, firstname.lastname@example.org
Roberta Isfer, MasterCard Brasil, (55 11) 5508-8256, email@example.com
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