MasterCard’s ‘Click and Be Generous’ Campaign Benefitting Stand Up To Cancer Launches in Time for Holiday Shopping Season
Ty Burrell Featured in New TV Spot for Program Which Encourages Cardholders to Use Their MasterCard Cards When Shopping Online To Raise Funds for Innovative Cancer Research
PURCHASE, N.Y. & LOS ANGELES–(BUSINESS WIRE)–Nov. 12, 2012– MasterCard today joined with Stand Up To Cancer (SU2C) to introduce ‘Click and Be Generous’, a campaign designed to involve consumers in the fight against cancer as they begin their holiday shopping. From November 12 through December 31, 2012, when cardholders spend $10 or more online on their MasterCard cards, MasterCard will donate up to $2 million to Stand Up To Cancer – one precious cent at a time. Certain terms and conditions apply.
The program formally launches today and will be supported with the introduction of a new TV spot featuring Emmy-winning actor and Stand Up To Cancer Ambassador Ty Burrell. Burrell, who stars in the Fall 2012 Dreamworks Animation film Mr. Peabody and Sherman and is known for his role as Phil Dunphy on the ABC hit show Modern Family, will appear in a 30-second broadcast spot that will begin airing on November 21 to help drive awareness for the program.
“The fight against cancer is truly personal to me, as I lost my father to this terrible disease. I am proud to be part of the incredible collaboration between MasterCard and Stand Up To Cancer, which makes it easy for everyone at home to raise funds for vital cancer research.”
“During the holidays we see people’s generosity and engagement with important causes increase as we all take the opportunity to appreciate the priceless moments in our daily lives,” said Cheryl Guerin, senior vice president, U.S. Marketing, MasterCard. “In support of this, we wanted to introduce a program which enabled our cardholders to drive contributions for cancer research by simply going about their holiday shopping online as they normally would. We are thrilled to have Ty Burrell help us introduce this initiative as his humor and good nature align with the spirit of the season.”
The collaborative campaign represents a continued dedication to cancer research and awareness for MasterCard, which has raised nearly $9 million to date for the cause. The donations driven by MasterCard’s generous cardholders have helped provide support to Stand Up To Cancer and the translational cancer research it funds.
“We greatly appreciate the support of major donors like MasterCard who continue to drive creative programs that not only raise critical funding for research, but also drive awareness and consumer involvement in our cause,” said Sue Schwartz, co-founder of Stand Up To Cancer. “Life is precious and cancer impacts far too many of us not to take an active stance in the fight against cancer.”
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About Stand Up To Cancer
Stand Up To Cancer (SU2C) — a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization — raises funds to accelerate the pace of groundbreaking translational research that can get new therapies to patients quickly and save lives. SU2C facilitates collaboration among the best and the brightest in the cancer research community. The American Association for Cancer Research (AACR) and a Scientific Advisory Committee conduct rigorous, competitive review processes through which SU2C’s grantees are selected. By galvanizing the entertainment industry, SU2C generates awareness and builds grassroots support for this new approach to ending cancer.
Sarah Ely, 914-249-6714
Robertson Schwartz Agency/Stand Up To Cancer
Angee Jenkins, 310-395-6622
Stand Up To Cancer
Maurine Slutzky, 213-240-3923