MasterCard Morning Brew Reveals Florist Friday, Over $20M Spent on MasterCard in 2012; Special Edition Features MasterCard Advisors’ Sarah Quinlan and Daddy Blogger Max Kalehoff
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|WHAT:||PURCHASE, N.Y. – May 8, 2013 –-No surprise that in the week leading up to Mother’s Day there are literally millions of MasterCard transactions happening at florists across the U.S. Data and insights from the MasterCard Worldwide Network tells us that MasterCard (credit and debit) use the Friday before Mother’s Day is the busiest, with last year spending totaling over $20 million – that’s 35% over the average day in the weeks leading up to Mother’s Day. Now that’s just a little flower power boost to the economy from floral shops, what will this year bring? And what else is hot on the shopping list for mom?A special edition of the MasterCard weekly Morning Brewvideo series has Mother’s Day facts, figures and more.|
|WHO:||Sarah Quinlan, Senior Vice President Market Insights, MasterCard Advisors shares insights on U.S. total retail sales. Sarah notes that Mother’s Day is also the third busiest day of the year for restaurants, and states that “about $16.2 billion is spent alone on Mother’s Day and that Saturday before.”And Max Kalehoff, prominent technology and social media blogger, shares his tips on how to shop for mom and get the kids involved in the process.|
|WHERE:||MasterCard Cashless Conversation Blog|
|CONTACT:||Nicole Ward(914) 249-5303 (office)
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