The MasterCard Prepaid cards will provide a safer, faster and more convenient alternative to cash
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Nairobi, Kenya – 10 October 2012 – Nakumatt, East Africa’s largest retailer, will introduce the multi-currency EMV MasterCard® PayPassTM Prepaid loyalty card to over one million of its loyalty program members in the coming months. The collaboration will signal the largest prepaid merchant agreement for MasterCard in the Middle East and Africa region, to date.
The existing Nakumatt Cybercash loyalty card will be replaced with the Nakumatt Global MasterCard Prepaid card, allowing customers to load money onto the card for purchases at POS terminals, cash withdrawals and online purchases at Nakumatt stores across East Africa, and at any retailer that accepts MasterCard payment cards worldwide.
Nakumatt Global MasterCard Prepaid cardholders will also be able to earn Nakumatt loyalty points on purchases they make at any of the 33 million retailers and businesses across 210 countries, where MasterCard is accepted. Points earned will only be redeemable at Nakumatt stores.
Michael Miebach, president, Middle East and Africa, MasterCard Worldwide commented, “It is our vision to assist the Kenyan economy evolve to operate in a world beyond cash, and collaborations of this nature are vital to achieving this goal.”
“As part of the Nakumatt deal, MasterCard has collaborated with both of Nakumatt’s banking partners, Diamond Trust Bank (DTB) and Kenya Commercial Bank (KCB). The multi-bank partnership will see both banks issuing the MasterCard Prepaid card to the retailer’s customers,” Miebach continued. “The launch of this innovative retail card will further assist in introducing more financially inclusive payment solutions to those previously not exposed to formal banking products.”
The Nakumatt Global MasterCard Prepaid card features PayPass technology, which is ideal for quick payment environments where speed and convenience matter most. PayPass is supported by multi-level security protections, including the advanced encryption of PayPass radio frequency transaction transmissions, and the state-of-the art security protections of the MasterCard payment system.
Atul Shah, managing director, Nakumatt commented, “We are excited to introduce a more convenient, quicker and safer payment solution to our loyalty program members. Working with MasterCard and our banking partners will allow for this goal to come to fruition.”
Nasim Devji, group CEO and managing director, DTB said, “DTB is committed to remaining at the forefront of innovation to extend financial inclusion to Kenyans. Prepaid cards are the first step in offering the security and convenience of electronic payments, and we are delighted to play such an integral role in the introduction of the Nakumatt Global MasterCard Prepaid card to Kenyans.”
“There has been an exponential growth of prepaid card issuance and usage worldwide,” said Robert Ochola, KCB Director for Strategy and New Business. “The East Africa market is no exception to this emerging trend. As a bank we are cognizant of the need to offer our customers an affordable and easy to acquire card that will meet their needs. It is with this in mind that the bank has taken a decision to partner with Nakumatt and MasterCard to issue the Nakumatt Global MasterCard Prepaid card to meet our customers’ expectations of card payments.”
“The Nakumatt Global MasterCard Prepaid card will initially be launched to our customers in Kenya, but we hope to offer the benefits of cashless transactions to our customers in Uganda, Tanzania, Rwanda, Burundi and South Sudan during 2013,” concluded Shah.
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MasterCard(NYSE: MA), www.mastercard.com, is a global payments and technology company. It operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardNews, join the discussion on the Cashless Conversations Blog and subscribe for the latest news.
Nakumatt Holdings Ltd East Africa’s leading Supermarket. As the largest retail market player in East Africa, Uganda and Rwanda, and still expanding to the wider East African region, Nakumatt has 36 stores dealing in general retail merchandise. Established in 1987, Nakumatt Holdings Limited stays ahead of competition by providing quality, value, service, variety lifestyle. Nakumatt’s store formats range from convenience stores, supermarkets to hypermarkets which showcase distinct world-class shopping floor layouts and amenities.
About Diamond Trust Bank
Diamond Trust Bank (DTB) is a leading regional bank, listed on the Nairobi Stock Exchange. An affiliate of the Aga Khan Development Network (AKDN), DTB has operated in East Africa for over 60 years. DTB’s focus on the SME sector and commitment to enhancing convenience for customers through branch network expansion has driven the Bank’s growth in recent years.
With 69 branches in Kenya, Tanzania, Uganda, and Burundi, some of which operate 7-days a week for extended hours, DTB is committed to enabling people to advance with confidence and success. The Bank’s heritage and values are articulated in its brand promise, Achieve More, and brought to life through an engaged diverse workforce.
About Kenya Commercial Bank
The history of KCB dates back to 1896 when its predecessor, the National Bank of India opened an outlet in Mombasa. Eight years later in 1904, the Bank extended its operations to Nairobi, which had become the Headquarters of the expanding railway line to Uganda. The next major change in the Bank’s history came in 1958. Grindlays Bank merged with the National Bank of India to form the National and Grindlays Bank. Upon independence the Government of Kenya acquired 60% shareholding in National & Grindlays Bank in an effort to bring banking closer to the majority of Kenyans. In 1970, the Government acquired 100% of the shares to take full control of the largest commercial bank in Kenya. National and Grindlays Bank was renamed Kenya Commercial Bank.
Media Relations: Hill + Knowlton Strategies – Lorraine Onduru –
(T)+245 20 444 0822; (M) +254 700 502567; (email) Lorraine.email@example.com
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