Global Lessons on Migrating Consumers from Cash to Electronic Payments

Migrating consumers from cash to electronic payments is in the interest of governments, financial institutions, merchants, and consumers alike. Ted Iacobuzio, Vice President of Global Insights at MasterCard, explains why segmentation is critical and that based on MasterCard's global experience, the best segment to focus on tends to be heavy debit users—who are also heavy users of cash.