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Beyond the Transaction: Every Transaction Has a Story

Why the GRAMMYs are Priceless

From Lady Gaga’s egg-centric entrance to the red carpet to John Mayer, Norah Jones and Keith Urban’s show stopping tribute to Dolly Parton – the 53rd Annual GRAMMY Awards did not disappoint. As a returning sponsor for the third consecutive year and the official financial services and payment sponsor of the GRAMMYs – this is an event we’re truly proud to be a part of for a few reasons.

This partnership is an extension of a broader relationship between MasterCard and The Recording Academy, which means we are part of several events throughout the year. Aside from the actual awards ceremony, we support key GRAMMY Week events, including the MusiCares Person of the Year fundraising gala, a title sponsorship of the exclusive Clive Davis and Recording Academy Pre-GRAMMY Gala, and the official GRAMMY Celebration after-party.

As a part of the official GRAMMY Celebration after-party we presented the MasterCard Jazz Lounge, which featured a special performance by members of the Jazz at Lincoln Center Orchestra and the GRAMMY Jazz Ensembles, offering party attendees a retreat within the grand party.

MasterCard also worked with 34 partners in 14 countries to bring this priceless experience to our loyal cardholders. Through this effort were able to bring over 140 lucky winners of the MasterCard VIP GRAMMYs Experience sweepstakes from around the world to the event and give them a truly priceless experience. Our winners captured their activities throughout the weekend and you can see photos and videos here and here.

We love our partnership with the Grammys. They are instrumental in helping us to create those Priceless moments our cardholders really care about, and I am already looking forward to next year.

What were your favorite moments from this year’s Grammy show?