For eight consecutive weeks, U.S. employees could wear jeans to work in exchange for donating $5 each week to the American Red Cross. Donations were earmarked to help rebuild communities in the Northeast, Midwest and South in the aftermath of tornadoes, hurricanes and other storm damage.
But rather than gathering cash donations in a jar, we encouraged employees to take out their smartphones and beta test an innovative new mobile payments application developed by MasterCard Labs. The app uses QR codes – or 2D bar codes – to facilitate credit, debit or prepaid card payments on a variety of smartphone devices.
Part giving campaign and part user group, Blue Jeans Friday served as a wonderful opportunity to leverage the innovations of our people while reminding ourselves how MasterCard can help improve the world, one transaction at a time.