On October 9th, 2012, Al Hilal Bank announced the launch of its Qibla credit card, developed in association with MasterCard and InfoTec Systems. At the press of a button a digital compass locates the direction of the Kaaba (the sacred building at Mecca), to which Muslims turn at prayer.
Now, when you think about the payment card you prefer to use, the benefits are most likely a top indicator and reason it becomes your preferred card. Having access to a card that incorporates benefits directly related to one’s core beliefs is indeed cutting-edge, and as a practicing Muslim I am excited about this product and its ability to raise awareness of the Islamic faith.
Ongoing diversity and financial inclusion will not only change the way we think about our business, but also provides unique opportunities for MasterCard to leverage its technology to connect people around the world despite our differences. It helps build cultural intelligence in order to succeed and lead in innovation.
As the Purchase chapter lead of EAST BRG, it’s great to see that Qibla credit card reflect our capability to develop a highly innovative payment solution that caters to the need of the local marketplace. The Qibla credit card is one of the many ways MasterCard is catering to the needs of the consumers, and hopefully making their lives easier…
What other ways can MasterCard identify unmet needs and identify new opportunities?