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BRIT Awards, GRAMMYs and BEYONCE: Creating Priceless Music Memories

We’ve got music on our minds here at MasterCard and it’s a Priceless tune we’re playing. No matter where you live, MasterCard has been offering cardholders unique access to some of the world’s most iconic experiences this month, inspiring and enabling priceless moments around the world.

MasterCard Priceless Cities was built to deliver added value to our cardholders through privileged access to unique experiences across their passions – be it music and entertainment, culinary, sports or shopping.

From London…

Rita Ora at BRIT Awards

This week we celebrated our 15th year partnering with the BRIT Awards by teaming up with some of the UK’s hottest recording artists – Rita Ora, Conor Maynard and Delilah – to give music fans the chance to remake one of their favorite music videos. Portions of the videos were shown during the broadcast and one lucky fan will win the chance to join superstar NeYo on his UK tour.  All of the action was shared via @MasterCardUK #PricelessRemakes.Emeli Sandé walked away with the biggest award of the night—the  MasterCard British Album Award, for her debut album ‘Our Version Of Events’ which has now been certified four times platinum and is close to sales of 1.5 million worldwide.

…To Los Angeles

Not to be outdone, US music fans also had a chance to create some priceless memories at the 55th Annual GRAMMY Awards. Select MasterCard cardholders were provided opportunities to attend the awards show including private pre- and post- show parties, as well as access to prime celeb viewing from the MasterCard Priceless seating area on the official GRAMMY red carpet.  MasterCard Priceless L.A. correspondents, Little Big Town updated fans throughout GRAMMY weekend on Facebook and Twitter, sharing their experience socially and providing fans a unique view into what it’s like to be a GRAMMY nominated artist.

Fans win pair of tickets to BRIT Awards

And for music fans who want to be a part of next year’s GRAMMY Awards show, MasterCard has launched the Priceless Cities #LoveThisCity national sweepstakes. Featured at, this promotion runs through December 31, 2013 and provides a chance to win a grand prize trip for two to the 56th GRAMMY Awards in Los Angeles in 2014. Entrants also have an opportunity to win 1 of 20 $100 MasterCard Prepaid cards given away monthly.

And Across the Globe

 To top off this amazing month of priceless music opportunities, MasterCard cardholders had exclusive access to pre-sale and VIP tickets to Beyoncé’s upcoming ‘ The Mrs. Carter Show” World Tour,’ her first global tour since 2009 and a coveted concert to attend.  To order, log on to MasterCard Presents “ Beyonce Insider Package”: The Premium Beyonce Concert Package includes access to the pre-event Back Stage Lounge and a premium seat at the Bey Stage available for purchase at

If you’d like to stay apprised of all of these unique offerings, sign up at and follow us on Twitter @Priceless or on Facebook at


Little Big Town Grammy 2013