Hard for me to believe, but it’s been two years since I was a summer intern at MasterCard. Last year I was involved in the intern challenge as a full-time employee. This year I’m back at it, and we’re introducing a little twist.
You see, last year our #MasterCardChallenge confirmed for us that millennials are in fact the Cashless Generation. Our interns brought to life their version of our World Beyond Cash vision through their social media conversations – they definitely liked the idea of embracing technology to make life easy..even when it comes to making payments and purchases.
With our interns on board this year, I started reminiscing about the first time I walked through the doors. Although I may be ashamed to admit it, I thought MasterCard was a credit card company back then. I’m sure it wouldn’t be too much of a stretch to suggest this year’s batch may think the same.
This summer we want to take our challenge a step further to get millennial views on payments today, and gain insights on what they think the future looks like. And since a picture is worth 1,000 words, we’re asking our interns to get visual. Through this assignment, interns will get a better sense of what it is that MasterCard actually does (remember, we don’t issue credit or debit cards).
Here’s the big idea: Over the course of July, participating MasterCard interns from around the world will take and syndicate photos that best answer the predetermined question of the week (I can’t wait to see how each region interprets the questions). The content generated will be used across their personal channels as well as on MasterCard’s owned channels using #MCIntern.
Be sure to follow #MCIntern on all of your social platforms and stop by our Cashless Generation Tumblr page to catch more photos.
Here’s to a great summer!