Ryan Farmer is the Communications Manager at the St. Louis Area Foodbank
Through online donation platforms, these days, you can support just about any cause imaginable without using cash. At the St. Louis Area Foodbank, we see this trend happening first hand. In fact, online giving through our website has increased by an average of 16 percent each year since 2009.
As this trend continues, the Foodbank continues to look for ways to make it easier to give in ways that people are most comfortable.
In that vein, the Foodbank re-launched our virtual food drive program last year. Each organization hosting a food drive is given a unique URL that gives them access to an online grocery store where a virtual shopper pushes a cart through the aisles picking up a mix of items.
After “checking out” and entering their credit card information, an equivalent value of the items purchased is donated to the St. Louis Area Foodbank. We use those funds to purchase and distribute food and personal care items throughout the area.
MasterCard was one of the first companies to take advantage of this opportunity…and take advantage they did!
- This year, MasterCard’s virtual food drive collected more than $36,000 in contributions.
- MasterCard employees also pitched in by donating more than 4300 food items– 3,995 pounds worth, which will provide more than 139,500 meals for hungry families in our community.
Just as MasterCard employees continue to explore new ways to make their virtual food drive more successful, the St. Louis Area Foodbank continues to look for new ways to give their supporters new ways to donate that are completely cashless.
Thank you to everyone who continues to support the Foodbank. And if you have used our online giving platform, we’d love to hear from you and ways we can continue to make it easier to show your support.