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Beyond the Transaction: Every Transaction Has a Story
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No-Cash Needed Taxis Make Punta Cana Tourists Happy

Marino Santana is a taxi driver in Punta Cana who recently started accepting debit and credit cards for payment.  Here Marino shares his Cashless Pioneer story with MasterCard. Read and watch how cashless technology is helping his small business and tourists travelling to Punta Cana.

 

My name is Marino Santana, and I have been a taxi driver in the touristy town of Punta Cana for the past 18 years. As a taxi driver, I love working in this town because of the large number of visitors that come here all year round. I have a lot of demand, as many of them want me to take them to the beaches, the mountains, horseback riding, and many other places here in Punta Cana.Cashless Pioneer Taxi Driver Punta Cana

Here, in the Dominican Republic, taxis have always been paid for with cash, which has represented a big inconvenience for many of my clients, many of whom are used to paying with cards in their home country. Often, I noticed that they would become annoyed when realizing that they would have to get cash in order to use the taxi, and inevitably many times this resulted in the loss of a sale.

Fortunately, a couple of months ago a group of taxis here in the island partnered with MasterCard in order to allow cardholders to pay through an innovative mobile card reader.

For me, as a taxi driver, it is better to take cards as a method of payment because it gives more options to my customers and they feel more secure. Also, since many of the tourists that I serve don’t speak Spanish, this is one more thing to make the process easier for them.

If you ask me, I think it is very important for all taxi drivers around the country to allow clients to pay with cards in order to have a better and more efficient service. This represents one less concern for tourists, who can now enjoy their vacation in this area: Bavaro, Punta Cana.

 

Want to view more Cashless Pioneers? Click here.