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Beyond the Transaction: Every Transaction Has a Story

Tech for Social Good: Showcasing Digital Food in Austin

To think that the technology we almost take for granted can change people’s lives is an incredible thing – but that’s what MasterCard and the World Food Programme are starting to achieve around the world with “digital food.”

MasterCard’s partnership with the United Nations World Food Programme (WFP) was launched in September 2012 and it celebrated a shared vision of how we can use technology as a force for good. Now, a year and a half later, we are able to reflect on our journey while still understanding how far we can travel together using innovation in food assistance and helping achieve the vision that a world beyond cash builds a world beyond hunger.

World Food Programme and MasterCard Partnership

By 2015, the WFP aims to deliver 30 percent of its food assistance in the form of “digital food” or electronic prepaid cards – enabling the world’s hungry poor to buy fresh, local food, empowering local economies and reducing logistics costs.

Towards the end of last year we shared how upwards of 800,000 Syrian refugees in Lebanon and Jordan now receive food assistance through “digital food.”  Together with the WFP, we are looking at where else we can deploy this technology and build the infrastructure needed to help people in diverse and different geographies.

This week I have an amazing opportunity to showcase the transformative power of “digital food” at the Social Good Hub in Austin / Texas.

Alongside my fellow panelists from the World Food Programme USA, and MyAgro we will be sharing views and ideas on how technology and private public partnerships can be a true force for good in the world.  So if you can, do join us on March 10, from 2 – 3 pm at the Wanderlust venue.

Not able to join? Check out our #DoGood campaign on Twitter – and share your ideas how payments technology could enable social good.