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Beyond the Transaction: Every Transaction Has a Story
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Vietnam’s Iconic 100 year-old Landmark Goes Cashless!

Vo Thi Ngoc Anh is a salesperson at Booth 986 of Ben Thanh Market, Ho Chi Minh City. The 100 year-old iconic landmark is the first market in Vietnam to offer electronic payments with the implementation of mobile point-of-sale (mPOS) terminals.

Ben Thanh Market is one of the oldest markets in Vietnam and just five months ago, I started accepting electronic payments, thanks to a partnership between MasterCard and Sacombank. I’ve been selling handicraft and souvenirs for over three years and most of my customers are tourists who prefer paying with cards out of convenience and also because it’s safer. Previously, I only accepted payments in cash, and that was not only inconvenient but it also meant that I had to turn away people who only carried payment cards with them.

Being able to accept electronic payments has not only been beneficial for my customers, but it has also allowed me to be more efficient as I don’t have to look for change. My store is also recognized for being a pioneer in accepting cashless payments at the market.

So if you ever find yourself in Ho Chi Minh City, come visit my store, and remember, you can go cashless!