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Beyond the Transaction: Every Transaction Has a Story

Technology and Style Drive Nomad Fashion Truck

Jessica Goldenberg is the owner and founder of Nomad, The Wandering Fashion Truck Boutique, in New York City. Nomad, which first hit the road in April of 2013, is a boutique-on-wheels offering a one-of-a-kind shopping experience for the on-the-go consumer who has a passion for urban fashion. Jessica shares her Cashless Pioneers story with MasterCard and how card acceptance has contributed to 82% of Nomad sales.


My name is Jessica Goldenberg and I am the owner and founder of Nomad, The Wandering Fashion Boutique. Based in New York City, Nomad is a boutique-on-wheels selling women’s clothing, jewelry, and accessories from a retrofitted delivery truck which wanders about the city. On the road since April of 2013, Nomad makes frequent stops in lower Manhattan, Brooklyn, Queens, and often takes mini road trips to colleges in the region. We operate just as a typical brick and mortar boutique would – fitting room and all – except with the added convenience of bringing the product directly to our customer!

More often than not, we are catching our customers on the go – on their lunch breaks, walking their dogs, on their way to the subway – so time, and again convenience, is always of the essence. We have accepted credit and debit cards from day 1 by using a mobile point of sale (MPOS) on my tablet, and so far this year they have contributed to 82% of our sales. Credit and debit card payments allow our customers to pay swiftly and easily, and allow my two employees a much more secure checkout than handling cash in a tight space with a lot of chaos around (we only have about 100 square feet on board!)

Accepting credit and debit card payments allows me to make less frequent trips to the bank and to better track my cash flow. Furthermore, it adds to our overall, on- the-go experience: the technology is simple and secure, check out is done right there on our Ipad, and a receipt is eemailed. It’s a fun, mobile experience for all involved!