When you hear the word “corporation”, what do you think of? You might imagine a colorless, stuffy office block, while someone else might visualize myriad suits only interested in making money. In some cases, that is exactly what a corporation looks like. But, with offices as bright as Crayola boxes and a diverse set of employees focused on doing well and doing good, these descriptors do not depict Mastercard—of course, you’d only know this if you’d visited our offices or met with some of our people.
The reality is still that very few people know Mastercard is not a credit card company. Many don’t yet realize we’re a global company that leverages tech to enable fast, safe and simple payments. Most are also unaware of the fact that Mastercard is a leader in diversity in the workplace, innovation, security, and financial inclusion. And, to be completely honest, I did not know any of this either—until I started working here.
Today, in order for a brand to really break through to partners and consumers about who it is and what it stands for, it has to push out content beyond the stiff, corporatized press release. Enter storylab: Mastercard’s latest step into the world of creative corporate storytelling. Storylab is our in-house content studio outfitted with latest, state of the art 4K cameras, lighting, green screens and backdrops, audio equipment and editing software. I am lucky enough to be a part of the team of writers, filmmakers, producers and editors that operate the studio.
Here, Mastercard’s identity, mission and announcements are communicated in the forms of audio, video, animation, narratives, speeches, and social media posts. And we’re constantly looking to break into new, compelling content forms. A prime example is Fortune Favors the Bold, a branded podcast created jointly by Mastercard storylab and Gimlet Creative. It’s all about the unique and changing role money plays in our lives—and about what happens when we take risks, take control, and redefine our relationship with it.
By delivering the latest news and ideas through different, popular outlets and mediums, Mastercard is making a point of infusing its stories with creativity, color and authenticity. In other words, storylab is helping Mastercard bring its stories to life.