As e-commerce options have grown exponentially, consumers are increasingly buying everything from food to medicine, apparel to designer goods through online retailers and marketplaces. While the vast majority of purchases online result in a satisfied customer, occasionally cardholders inadvertently purchase an inferior “fake” product.
Most consumers encounter counterfeits in the world of designer goods, where handbags, shoes and sunglasses are offered at steep discounts – but turn out to be fakes. These purchases can result in consumers feeling like they were cheated. Even more concerning, counterfeit pharmaceuticals, contact lenses, car parts, electronics, batteries and others are more than just substandard quality – they raise very real safety concerns.
At Mastercard, we want every commerce engagement to be simple, safe and secure, and we take strong actions to protect consumers from unwanted counterfeit purchases.
In fact, we have an ongoing partnership with the International Anti-Counterfeiting Coalition (IACC), whose 250-plus participating Intellectual Property (IP) rights holders from 40+ countries notify Mastercard of unauthorized sales online. Once we learn of this activity, we take immediate action. Just last month, we worked with the IACC and our partners to combat the sale of counterfeit goods through an online marketplace, and were pleased to help resolve the issue quickly – helping keep fake goods out of the hands of unsuspecting shoppers.
Working directly with organizations like the IACC is just one of the ways that we protect cardholders from getting ripped off by counterfeit goods. We offer dispute resolution rights for cardholders who purchase counterfeit goods—and encourage consumers who have evidence that they purchased a fake to reach out to their issuing bank—and protect cardholders from fraud through policies such as Zero Liability.
45 Comments
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Agreed on this issue that user are getting counterfeiting product. we welcome the initiate of Mastercard to join hand with International Anti-Counterfeiting Coalition (IACC) for promoting genuine product.
But how you can ensure, product which are purchase online from big online stores like Amazon or BestBuy or Target, even they should take responsibility of checking substandard product.
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Alibaba’s Anti-Counterfeiting Alliance acts as a partnership between Alibaba and brands working toward the common goal of protecting intellectual property rights on Alibaba platforms.
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Indeed great guide on on safeguard consumers & goods. Also there are curtain some terms & conditions.
Why this is not told early?
I very very like to use mastercard!!
I had put in a complaint to my bank about my counterfeit purchase made online, had verification from the real company that it was indeed a fake to which they also gave me the steps to take resolve the issue. I gave everything to my bank including the website, purchase email, verification that it was indeed a fake and they were told by MasterCard that there wasn’t enough evidence. I’m not impressed as I had to again send off the exact same information to the Rcmp fraud which is behind by 30 days. I did not give any new info as it was exactly what I had already given to MastwrCard through my bank. This statement above does seem to align with my experience and I am wondering why that is the case.
I thank the mastercard for showing how serious they are about protection
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Through Project Zero, Amazon will allow brands to use its self-service counterfeit removal tool to delete knockoff products.