Simplicity, security and ubiquity sit at the very core of some of the most progressive innovations of our generation. These innovations have challenged the notion of, “that’s how it was always done” to lead to transformational “can’t live without” products and services that have made our day to day experiences better, faster and more convenient. Just 10 years ago, you couldn’t have imagined a world where your car ride or your morning coffee could be customized and delivered to you with the tap of your finger. At Mastercard, we’ve worked with a number of payment and technology partners and have been behind a number of these types of innovations such as: development of token services; immersive shopping; Mastercard Track – a global trade platform and financial tool for gig workers. 
We believe consumers want more of this type of thinking – intuitive, thoughtful and creative solutions to enhance their transactions. People are looking to newer technologies to have an impact on their lives. In the past year alone, new-technology mentions on social media increased 30 percent.1
And today, we’re proud to introduce yet another first. Together with Apple, one of the great consumer brands in the world and Goldman Sachs, a prestigious institution in the financial services industry, we’re launching the first ever Mastercard Digital-First card. The technology behind it and the product itself is the first of its kind. Unlike the way in which cards have been traditionally issued, this Digital-First card will literally arrive in your digital wallet first before it arrives in your mailbox (optional). Using revolutionary security features like TouchID or FaceID, it takes seconds to authenticate and is ready for the cardholder to tap, swipe and check out – instantly. According to a recent study, 68 percent of those who have loaded a debit or credit card to a mobile wallet indicated they expect to make 50 percent or more of their in-store purchases using a digital wallet within two years.2
A card like this is not only convenient but it’s also the pathway to opening up new ways to pay for things that you didn’t think possible. Imagine tapping your way through a toll booth or a take-out window or imagine tapping your way onto the metro instead of using proprietary cards or tickets. In fact, we’re already integrating this technology to a number of transit systems around the country including Los Angeles, Boston, and Denver. And new transit solutions are expected to be live in more than 20 markets in the United States including New York City within the next few years.
At the core of both these announcements is our token services and M Chip technologies that help store the card on a digital device without exposing important details and also enable fast contactless payments – making the commuter experiences fast, simple and secure. Mastercard brought token services to Apple Pay in 2014 and late last year announced its strategy to enable token services on all cards by 2020.
These are just a few of the examples of how we’re connecting the dots, thinking creatively, enhancing transactions and creating frictionless user experiences that never compromise on security, simplicity and ubiquity.
1 Mastercard 6th Digital Payments Study, February 2019
2 TSYS 2018 Consumer Payments Study
51 Comments
I absolutely love “MA” in oh so many ways. I own a boatload of shares and just want to give you the “BIGGEST THANK YOU” ever recorded in the HISTORY of the WORLD. YOU (MA) have changed my life in oh so many ways. May the Good Lord send you down a Special Blessing.
Happy to know about new achievements and Mastercard development. I sincerely congratulate and wish you further productive work! I will be happy to follow your progress.
Genuinely, it’s a great product supported by the best technology available today. Heartiest congratulations to all those who worked behind the scenes to carve out such an exceptional product which is truly a delight for the cardholders.
One of the most popular free board game all over the world, it is very interesting game really makes you play attention . i play to enjoy and relax.
It is really interesting to know that what new feature MasterCard will launch with apple.
Quick Rice Purity Test. 1 like. Calculate your short rice purity test online here.
Really excited for this new collab with Apple! Can’t wait lol
Get the new games for children,
Soon in future everyone gonna use card rather than cash .
Get happy independence day wishes, images, quotes, status, gifs
great work and the use of technology.
mastercard awesome, Soon in future everyone gonna use card rather than cash .
Much awaited, excellent work. Thank You MasterCard.
Fantastic job is done.
Thanks for sharing this information with us , Good to see token services on all cards by 2020.
Thanks for sharing this information with us , Good to see token services on all cards by 2020.
Much awaited, excellent work. Thank You MasterCard.
Master card very helpful digital card for us, we can use it anywhere, online transactions, shopping malls and other places, Thanks for sharing this guide.
Its amazing article thanks for sharing such a nice blog with us
good mastercard awesome, Soon in future everyone gonna use card rather than cash .
I am State bank of india Master Since a Long time. They are providing good services for customers..
now gov india planning to link aadhar card with bank
windows 10 issue solved at
Nice and informative article.
That’s an interesting post. This is what I’m looking for. Thank you.
So happy that you are partnering with my favorite company Apple!
One of the best article
Best post
Best post about this
Best
Love to read
Love to read is about the post
It is good to know we are entering in digital era of money.
Mastercard is an excellent card, I am very pleased.
worth sharing and thanks for guide me
a great step in the modern era
The new logo update is dope, i love it.
Beylikduzu evden eve nakliyat icin sadece master card odemelerini kabul ediyoruz.
I really like the stuff which you have shown me
I have read this blog today and found it really interesting. May thanks to the author of this post.
mastercard awesome, Soon in future everyone gonna use card rather than cash .
great work and the use of technology.
Mastercard is very good card for shopping, billing, booking etc…I am using.
Mastercard is my first choice for international usage.
gidişine hastayım
Hi, thanks for sharing and creating such a wonderful article
Really Great Post
Really Nice Post
Great Post
Hi..
I’m Elena gillbert.Some services (such as Apple Pay) allow you to create tokenised versions of your cards, which can then be used to make payments electronically without the use of a physical card. If your card is used in any of these services, payments will be made as if you’ve used the physical card.
Nice website