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Mastercard’s Loyalty Insights Study 2018

Conducted in mid-2017, the study focused on loyalty program participation, behaviors and preferences in 7 markets(i.e. India, Australia, Hong Kong, China, South Korea, Indonesia, and Japan) and surveyed 7,000 people.

The study highlights the changing landscape of loyalty programs and how programs today are not being leveraged to their full potential to influence customer behavior. It advises how to feed into the appetite for loyalty programs by strategies such as strong onboarding experiences, enhanced digitization, greater levels of personalization and improved modes of communication.

In addition, the study uses the Net Promoter Score, which serves as a measure of the value loyalty programs brings to consumers. The score interestingly shows variances between the emerging and developed markets.

Read the press release:

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