First launched in 2015, the MasterCard-CresentRating Global Muslim Travel Index has now become the premier resource in benchmarking destinations across the world on how they are engaging with one of the fastest-growing tourism sectors in the world – the Muslim travel market.
While the GMTI 2015 covered 100 destinations, the 2016 Index has been expanded to include 130 destinations from across the world. The GMTI is not only of assistance to Muslim travellers but also helps the travel industry and investors to understand and keep track of the growth potential each destination has to offer.
All 130 destinations in the GMTI were scored against a backdrop of criteria which included suitability as a family holiday destination, the level of services and facilities it provides, accommodation options, marketing initiatives, air connectivity, as well as visitor arrivals. Each criteria was then weighted to make up the overall index score.