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Consumers Everywhere Laugh, Cry and Smile with Priceless Surprises

Over the past 12 months, unsuspecting MasterCard cardholders from around the world laughed, cried and smiled as Priceless Surprises made their day.  Priceless Surprises, the company’s new marketing platform to surprise and delight consumers, has become a global hit with more than 25 countries from every major region around the world launching it successfully; nearly 200 activations complete across key consumer passion areas like sports, music, fashion and shopping; and hundreds of thousands of surprises delivered to MasterCard cardholders to date. Read the full press release.

Across Asia, MasterCard cardholders have received surprises from celebrated Chinese concert pianist Lang Lang, internationally acclaimed actor Hugh Jackman and golf legend Sir Nick Faldo.

“Marketers have always strived for ways to surprise and delight consumers, however, not until Priceless Surprises was launched, has a global brand cracked the code in making it the essence of an entire marketing platform –  we’ve taken the concept and truly made it a year-round phenomenon,” said Raja Rajamannar, Chief Marketing Officer, MasterCard.

Take a look at Priceless Surprises from around the world