Abdul Rahim Bawa
Vice President, Insights and Marketing Analytics for South East Asia
Abdul Rahim Bawa is Vice President, Insights and Marketing Analytics for South East Asia. He joined Mastercard in 2013 and is responsible for providing data driven actionable insights to build strategies that help prioritize marketing needs mainly in the Travel and E Commerce space. He has worked with issuers, acquirers and merchants across AP, CEMEA and LAC regions providing solutions like Travel dashboards, Customer life time value management, Customer segmentation/profiling, Market mix modeling, etc. He has a decade of marketing analytics experience in the Industry with extensive knowledge in the travel space.
Born in Mumbai, Abdul has been living in Singapore since 2011. He likes to travel and is an avid squash player.