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Auckland, New Zealand – 24 February, 2015 – New Zealanders are increasingly shopping online, although many have yet to fully unlock the benefits of digital wallets, according to new research from MasterCard.
A recent MasterCard survey of shopping habits showed 75% of New Zealanders regularly shop online and two thirds are open to the idea of using a digital wallet.
“Increasing numbers of Kiwis are shopping online, and looking for faster and safer ways to do so,” said Peter Chisnall, Country Manager for MasterCard New Zealand.
“Digital wallet platforms, including MasterCard’s MasterPass, have only been available in New Zealand for a short time but we’re already seeing uptake from early adopters. As is expected with new technology, uptake is gradual before people discover the benefits, with our survey finding 43% of respondents needed more information before they would consider using a digital wallet.”
A digital wallet is a cloud-based payment form that can be used on a smartphone, tablet, laptop or desktop computer.
Once set up, the user’s credit, debit or prepaid card information is securely stored in one location, simplifying the process of completing a transaction by removing the need to enter payment and delivery details every time a purchase is made – which is particularly useful for those devices with smaller screens.
As well as offering a fast and safer way to pay, digital wallets provide further experience enhancing benefits including the ability to input multiple loyalty and rewards scheme cards, shipping information and addresses, which can be easily selected during checkout.
“No one wants to carry around multiple loyalty cards, nor is it possible to remember which one is used where. So being able to store this information electronically, to be quickly selected at check-out with the appropriate shipping address is a significant transformation of the status quo,” said Chisnall.
Asked about their biggest concern when online shopping, 60% of survey respondents cited the security of banking and personal details.
“New Zealand consumers are technologically savvy and have a real desire for a safe and efficient way to make digital payments. Using a MasterPass connected digital wallet is an easy way to make sure payment transactions are as safe and convenient as possible. Guaranteeing users that their information is stored securely and safely through a legitimate service,” said Chisnall.
Below are five benefits of using a MasterPass connected digital wallet:
- Faster checkouts
MasterPass connected digital wallets save payment, loyalty card and shipping information, so you check out faster than ever, MasterPass in-app payments extend the capabilities of the current browser-based MasterPass digital service into the mobile app environment, enabling shoppers to complete a purchase with as few as one click or touch on their favourite connected device.
- Security Confidence
Shop confidently with MasterPass and the powerful multi-tiered security provided by the trusted brand of MasterCard. MasterPass has a strong authentication process that prevents anyone but the cardholder from registering.
- Easy, one off set-up
Once registered for a MasterPass connected digital wallet, information is securely saved, removing the need to enter details every purchase. All you need is your password when you checkout with MasterPass.
- Loyalty cards stored
Loyalty card information can be stored in the digital wallet, so consumers can have the benefits of belonging to multiple loyalty schemes without having to remember their card or login details every time they shop at participating retailers.
- Across your devices
MasterPass can be used on your desktop computer, smartphone or tablet, and can be used at participating online retailers.
About the Research
The local MasterCard commissioned omnibus study was conducted online amongst 1,009 New Zealanders aged 18 and above. The results were weighted on gender, age and region to ensure a nationally representative sample was achieved.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
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