New age startups to focus on the use of beacon technology, contactless solutions and artificial intelligence to drive payments innovation

TWEET: .@ftcash and @ToneTag, two Indian start-ups in the #fintechspace dominate @Mastercard’s flagship @StartPathProgram

New Delhi, India – June 29, 2017 – Today, Mastercard announced the list of new startups joining the Mastercard Start Path Program, the company’s global effort to support later-stage fintech and tech companies shaping the future of commerce. Of the six startups, three hail from the Asia Pacific region including ftcash (India), ToneTag (India) and CardUp (Singapore).

As India moves ahead in its journey to a less-cash society, both ftcash and ToneTag will offer platforms that enable consumers & merchants to adopt digital payment solutions. With the significant growth in smartphone penetration, the innovation from the two start-ups fits into the larger ecosystem.  ToneTag, will allow convenient and secure payment solutions using soundwaves (Tone) or NFC (Tag) technology to enable contactless payments through mobile devices. On the other hand, ftcash has focused on building the acceptance infrastructure with its solutions for micro-merchants and entrepreneurs that enable them to accept different modes of digital payments.

Porush Singh, Country Corporate Officer, India and Division President, South Asia, Mastercard said, “The Mastercard Start Path Program helps innovative later-stage startups develop the next generation of commerce solutions. We are happy to announce that two Indian startups ftcash and ToneTag are joining this year’s edition of the program. Mastercard will offer them the technology with reliable and secure financial networks to create an even more rewarding and seamless payments experience for the consumers.”

Spanning five countries across the globe, the newest class is focused on bridging the gap between physical and digital retail through a variety of solutions. Several of the selected startups are harnessing insights from in-store traffic patterns and spending habits to create personalized experiences for customers. Others are helping merchants accept payments through SMS messaging systems and bill-paying platforms for large expenses that historically could not be paid using a card.

The latest wave of Start Path participants include:

  • CardUp manages monthly credit card payments for big ticket items such as rent or insurance, while also accessing credit and earning additional rewards.
  • ftcash enables micro-merchants and entrepreneurs to take collateral-free business loans and accept mobile app and messaging-based payments from their customers.
  • ToneTag enables contactless payments on any device using soundwaves or NFC.
  • The ModoPayments platform enables new ways to pay, including the use of loyalty points to buy everyday goods in-store.
  • Movvo provides insights on in-store browsing and shopping patterns.
  • RecommenderX develops cutting-edge data analytics to offer personalized recommendations.

The Start Path team will work with the selected startups against a tailored plan that will deliver tangible value and help these companies to scale. The startups will receive access to Mastercard experts, partners and customers representing leading banks and retailers in all regions of the globe to enable their business development.

Applications for the next six-month virtual program will be accepted through 11:59 p.m. ET on Tuesday, August 1, 2017. The program is open to startups who are rethinking banking, payments and commerce and have raised a significant seed or Series A round of investment. Interested startups can visit for additional information and to submit an application.

About Mastercard Start Path

Mastercard Start Path is a global effort to support innovative startups developing the next generation of commerce solutions today. Start Path was launched in 2014 with an objective to help startups to grow their businesses faster than they could by themselves. Startups that join the program can benefit from the knowledge of a global network of Mastercard experts, access to Mastercard customers and partners, and the ability to innovate on top of Mastercard solutions. Mastercard customers that join the program as partners get connected to the best and brightest startups and gain access to innovations from across the globe. For more information visit or follow Mastercard Start Path on Twitter at @MAstartpath.

About Mastercard

Mastercard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardAP and @MastercardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

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