Gwen to perform her first show in Japan in eight years for MasterCard cardholders in March

Tweet: #MasterCard brings pop icon @GwenStefani to Japan for first concert in 8yrs exclusively for #PricelessJapan http://news.mstr.cd/1XhzGxy

Tokyo, February 8, 2016 MasterCard Priceless Japan announced today Grammy® Award-winner, fashion icon, and MasterCard Global Ambassador Gwen Stefani will return to Tokyo to play her first concert in Japan in over eight years at Zepp Divercity, on Wednesday, March 16, 2016. Available to MasterCard cardholders, tickets for this rare and intimate performance will be available for purchase beginning Tuesday, February 16, 2016 at 10AM JPT through www.priceless.com/japan.

Gwen Stefani is widely recognized as one of the first international celebrities who helped put Japan’s unique Harajuku style on the international fashion stage; her hit song “Harajuku Girls”, along with her own clothing line L.A.M.B. and perfume line “Harajuku Lovers”, were deeply inspired by Japanese fashion and culture.

Ms. Stefani’s upcoming Tokyo Priceless Performance will give loyal fans a a once-in-a-lifetime chance to experience her legendary talent in a rare, highly intimate show. Her previous Priceless Performances, held in Los Angeles and New York last year, sold out in a matter of hours and delighted lucky cardholders who were able to attend.

“Japan is very dear to my heart, and I love uncovering new layers of its rich culture and meeting extraordinary people that inspire so many parts of my life and my performances. I’m so excited to be bringing this Priceless Experience concert to Japan, and I can’t wait to see all my Japanese fans,” said Ms. Stefani.

Nandan Mer, Division President for MasterCard Japan, said, “We are thrilled to be collaborating with Gwen for this first, exclusive event in Tokyo. The sense of fun and playfulness she brings to her individual style resonates so strongly with Japanese fashion lovers, and we look forward to seeing the joy on cardholders’ faces as she performs for them. It is bound to be one of the best Priceless Moments of the year.”

In addition to this Priceless Performance, Ms. Stefani will be hosting a number of memorable, one-of-a-kind experiential programs for local cardholders during Mercedes-Benz Fashion Week Tokyo (MBFWT), designed to inspire Japanese fashionistas to experience and re-discover the very best of Japanese culture. She is also scheduled to make an appearance at Keita Maruyama’s runway show at MBFWT.

MasterCard Priceless Japan connects local cardholders to their passions – Shop; Eat; Play; Stay – and helps them experience the best Japan has to offer in new and exciting ways. Visit www.priceless.com/japan to learn more about how to unlock exclusive benefits that money simply cannot buy.

-ENDS-

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Media Contacts:
Miki Koiwai, MasterCard, miki_koiwai@mastercard.com, +81 03 5728 5237
Ko Enomoto, Weber Shandwick, kenomoto@webershandwick.com, +81 03 5427 7326
Maho Sato, Weber Shandwick, m.sato@webershandwick.com, +81 03 5427 7383
Kayo Kojima, Weber Shandwick, kkojima@webershandwick.com, +81 03 5427 7403