Regional Partnership Will Create Stronger Digital Foundation to Spur eCommerce Growth
Singapore – 22 March, 2019 – Lazada, Southeast Asia’s leading online shopping and selling platform, and Mastercard today announced a five-year partnership to grow the eCommerce ecosystem in Southeast Asia (SEA).
This comes as Lazada is committed to delivering the best eCommerce offerings that serve the needs of the region’s brands and sellers. This partnership also enables Mastercard to reach new audiences with Lazada’s wide network of users in the SEA region, including those in developing markets. At the same time, merchants will benefit from Mastercard’s solutions.
Here are some initiatives that Lazada and Mastercard will roll out in this partnership:
- Develop joint marketing and education campaigns to increase consumer confidence, as well as reward schemes to incentivize the use of digital payments;
- Lazada will be able to access Mastercard’s regional and global sponsorship platforms to create unique promotions;
- Mastercard’s data-driven insights will combine offline and online behaviors to help Lazada understand how to drive greater e-commerce growth within the growing base of Internet-savvy and mobile consumers in the region;
- Lazada will be the anchor merchant for certain new Mastercard solutions in select markets.
As leaders in their respective fields, Lazada and Mastercard aim to unlock the inherent potential of Southeast Asia’s fast-growing digital ecosystem by creating opportunities on a trusted marketplace platform for brands, sellers and buyers, providing new revenue streams for businesses.
Mary Zhou, Chief Marketing Officer, Lazada Group, said: “The rapid technological advancements in the region has created new possibilities for businesses and consumers. As we continue to nurture the growth of brands and sellers online, we want to enable them to also future-proof their businesses in the face of an evolving landscape and ultimately help them become more globally competitive. This partnership allows merchants to leverage Mastercard’s data and insights to better reach out to and engage with their consumers.”
Rama Sridhar, Executive Vice President, Digital & Emerging Partnerships and New Payment Flows, Asia Pacific, Mastercard, said, “The e-commerce boom in Southeast Asia has brought merchants fast-evolving and borderless new opportunities while giving consumers access to a vast world of retail options. Our partnership with Lazada builds open marketplaces and advances digital democratization, bringing more to buyers and sellers in the region. It underscores how imaginative product proposition, advanced analytics and a deep understanding of consumer passion points can converge to deliver game-changing impact across Southeast Asia’s digital economy.”
Launched in 2012, Lazada is the number-one online shopping and selling destination in Southeast Asia – present in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. With 300 million SKUs available, Lazada offers the widest range of products in categories from beauty, fashion, and consumer electronics to household goods, toys, sports equipment and groceries. The expanded grocery business also adds more than 160,000 products, ranging from high-quality fresh fruits and vegetables, frozen and chilled meats and seafood, premium specialty products, baby food and toys, and daily necessities such as toiletries, home, and pet care. Lazada Group is majority owned by Alibaba Group Holding Limited (NYSE: BABA)
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. Our global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardAP, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
Mastercard Communications Contact
Barkha Patel, +65 8188 3180
Mastercard Agency Communications Contact
Mabel Phoon, +65 9818 1989
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