Empowering SME businesses through merchant education, leveraging the innovative payment technology

Jakarta, 31 May 2016 – According to the latest data from the Ministry of Industry in Indonesia, in the past five years, Small Medium Enterprises’ (SMEs) contribution to the country’s GDP has increased from 57.85 percent to 60.34 percent. At the same time, SMEs are employing more people, employing up to 97.22 percent of the labor pool in Indonesia. The contributions of the SME sector towards the national economic growth is significant and as SMEs look to continue expanding, MasterCard is partnering with the Indonesia Computer Business Association (APKOMINDO) and other associations to introduce the ‘Master Your Card’ workshops, to support the SME sector’s growth in Indonesia.

‘Master Your Card’ is a community empowerment program from MasterCard that focuses on educating and building public awareness about the advantages of electronic payments. This program is an example of MasterCard’s commitment to supporting SME businesses in Indonesia as they look to continue to grow and expand, enhancing their competitiveness in the national and international markets. The workshop looks at introducing innovative payment technologies, providing participants with a deeper understanding on the benefits of electronic payments to businesses. Held on Wednesday, June 1, 2016 in Jakarta, the inaugural workshop will see representation from associations and SME business players in Indonesia.

Ravi Aurora, Senior Vice President & Group Head, Global Policy Affairs & Community Relations, MasterCard, said, ”Indonesia is a very important market to MasterCard and we are proud to contribute and support the growth and development of SMEs in the country. This program showcases our commitment to provide SMEs with the necessary tools and knowledge on electronic payments, such that they will be able to leverage the benefits electronic payments can bring to their businesses, empowering them to achieve their financial goals. Through the development of increasingly diverse innovative electronic payment solutions, we expect the program and the collaboration undertaken in these workshops to be a long-term partnership to help the local SME sector grow and scale. This program also strengthens MasterCard’s support to the government in maximizing non-cash transactions as well as accelerating the creation of a cashless society in Indonesia.”

Soegiharto Santoso, the Chairman of APKOMINDO said, “This workshop is very useful in providing new information for APKOMINDO members and its business partners, including in the area of fraud prevention and avoiding chargeback, and also on consumer protection. On top of that, by having a better understanding of the works of the electronic payment system, APKOMINDO members can implement better risk management measures to grow their businesses and improve their competitiveness, especially in the midst of the rapidly growing e-commerce transactions recently.”

Soegiharto added, “APKOMINDO will support the growth of the use of the electronic payments through cooperation with various parties. We are proud to have worked together with MasterCard, and we hope to continue to work together through other programs in the future, while at the same time synergizing and empowering our 2,000 members in 25 branches around Indonesia.”

‘Master Your Card’ was initially launched in the U.S.A. and since then MasterCard has been cooperating with a number of communities, labor and small business groups to provide education on electronic payments and also payment solutions. In the Asia Pacific region, Master Your Card workshops have been conducted in India, and will be organized in Vietnam on June 2 to 3, 2016.


About MasterCard
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Media Contact:
Poully Gunharie, MasterCard Indonesia, poully_gunharie@mastercard.com    
Dini Arista, Weber Shandwick, darista@webershandwick.com