Mastercard cardholders to receive exclusive offers and access to major Australian events through new partnership
Sydney, November 21, 2017 – Mastercard® has today announced a major affiliates and payments partnership with Ticketek, becoming a preferred payment provider for Australia’s leading ticketing company.
The news follows exciting partnerships for Mastercard in entertainment this year, featuring two of the summer’s biggest sporting events. The payments giant announced a three-year deal as the Official Payment Provider of Cricket Australia, including for the upcoming 2017-18 Magellan Ashes Series. January will also mark its second year partnering with Tennis Australia for The Australian Open, an event which Ticketek is the exclusive ticketing agent.
The Ticketek and Mastercard partnership launches today on the Ticketek website, featuring exclusive promotions for The Australian Open. To kick off, some lucky Mastercard cardholders will be served Priceless® Surprises, including select Ground Pass tickets being upgraded to category 1 tickets.
Sarah Pike, VP Marketing and Communications, Mastercard Australasia says: “Mastercard is in constant pursuit of priceless possibilities on behalf of its cardholders, and partnering with Ticketek is the perfect addition to an already exciting line-up of activities we have planned for the summer. Ticketek is Australia’s leading entertainment website, and through this partnership we’re able to both amplify our existing event sponsorships, as well as offer our cardholders exclusive deals and priceless access to some of the country’s other most in demand events.”
Ticketek issues over 28 million tickets to more than 20,000 events each year, including concerts, sports, theatre, musicals, festivals, exhibitions, experience and family events. As part of the major partnership, Mastercard cardholders will be able to tap into exclusive access offers and pre-sale opportunities, as well as money can’t buy experiences.
Supporting Mastercard’s Priceless platform, cardholders will have the chance to share Priceless moments through meet and greets with the world’s greatest talents, backstage access and tours, event after party access and more.
Geoff Jones, CEO of TEG, the parent company of Ticketek, said he is delighted that the new partnership will open an array of sports and entertainment opportunities and benefits to Mastercard holders.
“Ticketek has the privilege of being in partnership with many of Australia’s iconic venues, major sports and promoters,” said Jones. “We are delighted to welcome Mastercard to this illustrious family at the heart of Australia’s sports and entertainment sector.”
Whether its sports, entertainment, music, travel, art and culture, culinary and dining, philanthropy, shopping and the environment, Mastercard’s Priceless platform aims is to help people make memories through their passions, with the people they love most.
Mastercard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. Mastercard products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MastercardAU and join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
TEG is Australasia’s leading Ticketing, Live Entertainment and Data Analytics company. TEG includes Ticketek, TEG Live, TEG Dainty, TEG Analytics, TEG Rewards, Softix, Qudos Bank Arena, Eventopia, Life Like Touring, The Entertainment Store, The Brickman Experience, TicketCharge in Malaysia, International Ticketing and TEG Asia.
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