Newly launched service enables secure, simple and centralised contactless mobile payments

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New Zealand – March 31, 2015 – MasterCard Mobile Transaction Solutions (MTS) has today announced that it is providing the mobile wallet solution for Semble to enable secure contactless payments with a smartphone in New Zealand.

Semble – a joint venture between Paymark, the company that processes the majority of EFTPOS transactions in New Zealand, and the country’s mobile network operators: Vodafone, 2degrees and Spark – is simply put, a mobile app which stores credit and debit card information on your smartphone.

Once activated, consumers are able to purchase goods using their Android smartphones and in the very near future, the ability to add additional bank cards, applications and services such as public transport, loyalty, coupons and vouchers, will be available.

“New Zealanders are increasingly relying on smartphones to manage their lives, so it makes sense to move the physical contents of our wallets to our smartphones,” said Rob Ellis, CEO, Semble.

“We have worked closely with the MTS team and in their former capacity as C-SAM over the past two years as we developed Semble and look forward to continuing to work with them to offer additional applications and services to our customers in the future.”

Available on a range of Android NFC-enabled (near field communication) smartphones, personal user information is stored securely within individual SIM cards. To set up, users simply need to request a Semble ready SIM from their mobile provider, download the Semble app from Google Play, add their cards and make their first payment.

Transactions work in exactly the same way as with physical bank cards, and all purchases appear on your bank statement as they do now.

Felix Marx, group executive, MasterCard Mobile Transaction Solutions said: “Semble is a fantastic, highly innovative product and a testament to the collaboration of the key players involved in its development. We are therefore very proud that MasterCard mobile wallet technology is powering the platform and creating a simple, secure and centralised way to make mobile payments. And, we look forward to bringing additional applications to the people of New Zealand in the future.”

The mobile wallet is based on MasterCard’s Mobile Transaction Platform (MTP), providing a single entry point for the delivery of the banks services through a common wallet application. C-SAM was acquired by MasterCard at the beginning of 2014, and is now called MasterCard Mobile Transaction Solutions (MTS).


About MasterCard

MasterCard (NYSE: MA),, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.

Media contact:

Emma Ward
Acumen Republic
T: 04 494 5121