New Delhi, 5 January 2016 – MasterCard has pledged its support to rebuilding the lives and livelihoods of communities that have been affected by floods in Tamil Nadu and Andhra Pradesh. MasterCard will disburse Rs. 2 crore of funds through ActionAid India and Save the Children to support the relief work in the flood affected areas.
More than 1.5 million people affected by the flood in these two states will be provided with vital relief items such as shelter, food and dignity kits, income support, dry food rations and household kits. Support is also being provided to address the needs of children and families, including clean water, hygiene supplies and essential materials for sheltering and re-establishing a basic household.
Porush Singh, Division President, South Asia, MasterCard said, “A disaster of any kind, be it natural or man-made, can be devastating and uproot entire communities. The floods in Tamil Nadu and Andhra Pradesh have destroyed not only people’s homes but also their means of livelihood. We want to do our bit to make sure that the families affected are able to get the materials necessary to provide them with immediate safety, security and nutrition. Once the preliminary facilities are set up, the next step will be looking at how we can best support those who have lost everything to get back on their feet and earn a livelihood. We have received a number of heart-warming messages from employees around the world wanting to contribute to the rebuilding efforts. Any donations provided by employees will be twice matched by MasterCard to accelerate contributions. These funds will be channelled through our partners ActionAid India and Save the Children who are working on the ground towards mobilising relief and recovery resources to help the affected communities and children in both states.”
This project builds on the partnership established between MasterCard and ActionAid India in July 2015, when MasterCard partnered with ActionAid to provide relief to drought and flood affected communities in six states in India.
Sandeep Chachra, Executive Director, ActionAid India, said “We are delighted to be partnering with MasterCard again, this time to reach out to flood affected communities in Tuticorin in Tamil Nadu. The emphasis of this partnership will be providing immediate relief as well as rebuilding the lives of salt pan workers and daily wage workers in the region. These communities are the most in need of support – they have been surviving on paltry incomes, with little or no social protection, and therefore no way to mitigate the ruinous effects of the disaster.”
As immediate needs are met, the project will also seek to launch recovery programs that help families regain livelihoods; restore children’s access to education and restore health and nutrition services that communities depend on.
“Children are always the worst-hit during emergencies such as these floods,” said Thomas Chandy, CEO, Save the Children. “We are therefore very grateful for the timely support from MasterCard – which will enable us to improve their situation even as children and their families try to cope with this terrible tragedy.”
The torrential monsoon rains that began in early November have flooded large parts of southern India’s Tamil Nadu and Andhra Pradesh and left villages submerged under water and larger communities affected by flood. The relentless rains in these states have damaged or destroyed many homes and villages remain out of reach because of high water and damaged roads. Many families in the affected villages depend on day labour, subsistence agriculture or pastoral activities for their income. They lack the savings to reinvest in their livelihoods and will struggle to recover. Their losses will leave them extremely vulnerable to food shortages and malnutrition.
ActionAid is a global movement of people working together in over 40 countries to achieve greater human rights for all and defeat poverty. We believe people in poverty have the power within them to create change for themselves, their families and communities. ActionAid is a catalyst for that change.
ActionAid India is part of the ActionAid global Federation. Established in 1972, ActionAid India helps over 8 million of the country’s poorest and most disadvantaged people in 25 states and one Union Territory in India. We partner with nearly 250 community-based organisations, non-governmental organisations, and alliances to collectively address poverty with a strong focus on women’s leadership.
ActionAid India, with help from its local partners, is currently responding in four districts of Tamil Nadu, in the aftermath of the 2015 floods. Its relief operations were already underway in November, in the districts of Cuddalore, Thiruvallur, Tuticorin and Chennai, when the second bout of rains worsened the situation in early December.
About Save The Children
Save the Children works across 20 states in India and in 120 countries globally for children’s rights – to inspire breakthroughs in the way the world treats children, and to achieve immediate and lasting change in their lives. It is determined to build a world in which every child attains the right to survival, protection, development and participation. For more information, please visit www.savethechildren.in
Save the Children in India has mounted an operation for the floods in Tamil Nadu and Andhra Pradesh. With the support of a full-fledged team and strong partners on the ground, they are currently responding in Chennai, Cuddalore and Nellore districts as these are the worst affected districts due to the 2015 floods.
MasterCard (NYSE: MA), www.mastercard.com, is a technology company in the global payments industry. We operate the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone. Follow us on Twitter @MasterCardAP and @MasterCardNews, join the discussion on the Beyond the Transaction Blog and subscribe for the latest news on the Engagement Bureau.
Abhilash Babu, ActionAid India, Abhilash.email@example.com, +91 971 7250 202
Paul Dyett, ActionAid International, Paul.Dyett@ationaid.org +44 (0)203 1220 766
Devendra Tak, Save the Children India, firstname.lastname@example.org, +91 981 1168 488
Aditi Sonrexa, Save the Children India, Aditi.email@example.com, +91 981 0489 653
Deepali Grover, MasterCard, firstname.lastname@example.org, +91 12 44836 037
Devaki Adhikari, Weber Shandwick, DAdhikari@webershandwick.com , +91 989 1635 431
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